SAP QM VS SAP SD
As of 30 October 2026, SAP SD is named by 376 companies and SAP QM by 133; SAP QM skews to companies under 200 people (22% vs 21%), SAP SD to companies over 1,000 (64% vs 65%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: SAP QM's script and mail records show on hundreds of thousands of small sites, SAP SD rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- SAP QM: 2–200 employees
- 22%
- SAP SD: 2–200 employees
- 21%
- SAP QM: 1,000+ employees
- 65%
- SAP SD: 1,000+ employees
- 64%
- Postings per company, 90 days
- 3.2 · 5.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | SAP QM | share | SAP SD | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 2 | 1% | even |
| 2-10 employees | 4 | 3% | 15 | 4% | even |
| 11-50 employees | 14 | 11% | 22 | 6% | SAP QM |
| 51-200 employees | 11 | 8% | 41 | 11% | SAP SD |
| 201-500 employees | 8 | 6% | 30 | 8% | even |
| 501-1000 employees | 9 | 7% | 24 | 6% | even |
| 1001-5000 employees | 27 | 20% | 85 | 23% | SAP SD |
| 5001-10000 employees | 12 | 9% | 34 | 9% | even |
| 10,001+ employees | 47 | 35% | 123 | 33% | SAP QM |
| Segment | SAP QM | share | SAP SD | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 78 | 59% | 158 | 42% | SAP QM |
| Technology & software | 15 | 11% | 84 | 22% | SAP SD |
| Automotive | 10 | 8% | 13 | 3% | SAP QM |
| Business & finance services | 10 | 8% | 32 | 9% | even |
| Commerce & trade | 5 | 4% | 29 | 8% | SAP SD |
| Public, community & associations | 5 | 4% | 3 | 1% | SAP QM |
| Consumer services & leisure | 4 | 3% | 8 | 2% | even |
| Media & content | 4 | 3% | 17 | 5% | even |
| Utilities & infrastructure | 2 | 2% | 13 | 3% | even |
| Health care | – | – | 8 | 2% | outside top 12 |
| Property & construction | – | – | 5 | 1% | outside top 12 |
| Transport, logistics & rental | – | – | 3 | 1% | outside top 12 |
| Segment | SAP QM | share | SAP SD | share | Leans |
|---|---|---|---|---|---|
| United States | 44 | 33% | 155 | 41% | SAP SD |
| Germany | 36 | 27% | 79 | 21% | SAP QM |
| United Kingdom | 9 | 7% | 19 | 5% | even |
| France | 8 | 6% | 14 | 4% | SAP QM |
| India | 4 | 3% | 9 | 2% | even |
| Canada | 3 | 2% | 10 | 3% | even |
| Switzerland | 3 | 2% | 12 | 3% | even |
| Spain | 3 | 2% | 6 | 2% | even |
| Italy | 3 | 2% | 8 | 2% | even |
| Brazil | 2 | 2% | – | – | outside top 12 |
| Hungary | 2 | 2% | – | – | outside top 12 |
| Netherlands | 2 | 2% | 8 | 2% | even |
| Austria | – | – | 9 | 2% | outside top 12 |
| Australia | – | – | 5 | 1% | outside top 12 |
| Segment | SAP QM | share | SAP SD | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 281 | 51% | 1,589 | 66% | SAP SD |
| Quality, safety & environment | 172 | 31% | 6 | 0% | SAP QM |
| Software engineering | 15 | 3% | 200 | 8% | SAP SD |
| Product, program & project management | 6 | 1% | 75 | 3% | SAP SD |
| Research and science | 6 | 1% | – | – | outside top 12 |
| General management & consulting | 5 | 1% | 28 | 1% | even |
| Engineering (non-software) | 3 | 1% | 6 | 0% | even |
| Manufacturing and production | 3 | 1% | – | – | outside top 12 |
| Data & AI | 2 | 0% | 105 | 4% | SAP SD |
| Finance & accounting | 2 | 0% | 40 | 2% | even |
| Customer service & success | 1 | 0% | 35 | 1% | even |
| Sales | 1 | 0% | 28 | 1% | even |
| Logistics warehouse and transport | – | – | 29 | 1% | outside top 12 |
| Retail & store operations | – | – | 8 | 0% | outside top 12 |
The companies behind each column
Companies using SAP QM →
Companies using SAP SD →
ERP suites ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP SD is named by 376 companies in job postings and SAP QM by 133; 27 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/sap-qm-vs-sap-sd)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
SAP QM vs SAP SD: questions
Which is more used, SAP QM or SAP SD?
By companies naming it in their own job postings, SAP SD (376) over SAP QM (133). By website-and-DNS footprint, SAP SD (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses SAP QM?
22% of SAP QM companies have 2 to 200 employees, against 21% for SAP SD. 65% of SAP QM companies have over 1,000 employees, against 64% for SAP SD.
Do companies run both?
27 companies name both in their postings, usually SAP QM in marketing and SAP SD in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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