SendGrid VS Twilio
As of 4 November 2026, Twilio is named by 330 companies and SendGrid by 109; SendGrid skews to companies under 200 people (52% vs 61%), Twilio to companies over 1,000 (14% vs 22%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: SendGrid's script and mail records show on hundreds of thousands of small sites, Twilio rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- SendGrid: 2–200 employees
- 52%
- Twilio: 2–200 employees
- 61%
- SendGrid: 1,000+ employees
- 22%
- Twilio: 1,000+ employees
- 14%
- Postings per company, 90 days
- 1.5 · 2.3
- Website or DNS footprint
- 994,703 · 15,298
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | SendGrid | share | Twilio | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 8 | 7% | 21 | 6% | even |
| 2-10 employees | 14 | 13% | 69 | 21% | Twilio |
| 11-50 employees | 25 | 23% | 66 | 20% | SendGrid |
| 51-200 employees | 18 | 17% | 66 | 20% | Twilio |
| 201-500 employees | 10 | 9% | 34 | 10% | even |
| 501-1000 employees | 10 | 9% | 27 | 8% | even |
| 1001-5000 employees | 17 | 16% | 22 | 7% | SendGrid |
| 5001-10000 employees | 3 | 3% | 7 | 2% | even |
| 10,001+ employees | 4 | 4% | 18 | 5% | even |
| Segment | SendGrid | share | Twilio | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 53 | 49% | 203 | 62% | Twilio |
| Business & finance services | 29 | 27% | 57 | 17% | SendGrid |
| Media & content | 11 | 10% | 13 | 4% | SendGrid |
| Public, community & associations | 6 | 6% | 5 | 2% | SendGrid |
| Health care | 3 | 3% | 9 | 3% | even |
| Property & construction | 3 | 3% | 7 | 2% | even |
| Consumer services & leisure | 2 | 2% | 7 | 2% | even |
| Manufacturing & industry | 1 | 1% | 4 | 1% | even |
| Transport, logistics & rental | 1 | 1% | 8 | 2% | even |
| Commerce & trade | – | – | 6 | 2% | outside top 12 |
| Automotive | – | – | 5 | 2% | outside top 12 |
| Hospitality & travel | – | – | 4 | 1% | outside top 12 |
| Segment | SendGrid | share | Twilio | share | Leans |
|---|---|---|---|---|---|
| United States | 73 | 67% | 238 | 72% | Twilio |
| Germany | 5 | 5% | 5 | 2% | SendGrid |
| Japan | 5 | 5% | – | – | outside top 12 |
| Canada | 4 | 4% | 15 | 5% | even |
| United Kingdom | 4 | 4% | 18 | 5% | even |
| France | 2 | 2% | – | – | outside top 12 |
| India | 2 | 2% | 11 | 3% | even |
| Netherlands | 2 | 2% | – | – | outside top 12 |
| Slovakia | 2 | 2% | – | – | outside top 12 |
| Ukraine | 2 | 2% | – | – | outside top 12 |
| Australia | 1 | 1% | 3 | 1% | even |
| AW | 1 | 1% | – | – | outside top 12 |
| Brazil | – | – | 6 | 2% | outside top 12 |
| United Arab Emirates | – | – | 3 | 1% | outside top 12 |
| PH | – | – | 2 | 1% | outside top 12 |
| Poland | – | – | 2 | 1% | outside top 12 |
| Switzerland | – | – | 1 | 0% | outside top 12 |
| Colombia | – | – | 1 | 0% | outside top 12 |
| Segment | SendGrid | share | Twilio | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 97 | 38% | 321 | 33% | SendGrid |
| Marketing & communications | 72 | 29% | 58 | 6% | SendGrid |
| Sales | 12 | 5% | 111 | 11% | Twilio |
| IT operations & business systems | 8 | 3% | 47 | 5% | even |
| Product, program & project management | 8 | 3% | 40 | 4% | even |
| Customer service & success | 5 | 2% | 85 | 9% | Twilio |
| Data & AI | 2 | 1% | 117 | 12% | Twilio |
| Unclassified | 2 | 1% | 6 | 1% | even |
| Administration & office | 1 | 0% | 2 | 0% | even |
| Business development & strategy | 1 | 0% | 12 | 1% | even |
| Design & UX | 1 | 0% | 1 | 0% | even |
| General management & consulting | 1 | 0% | 4 | 0% | even |
| Real estate and property | 1 | 0% | – | – | outside top 12 |
| Skilled trades and field service | 1 | 0% | – | – | outside top 12 |
| Finance & accounting | – | – | 11 | 1% | outside top 12 |
| Engineering (non-software) | – | – | 8 | 1% | outside top 12 |
| Healthcare clinical | – | – | 6 | 1% | outside top 12 |
| Legal, compliance & risk | – | – | 4 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 3 | 0% | outside top 12 |
| Construction and civil | – | – | 1 | 0% | outside top 12 |
| Human resources | – | – | 1 | 0% | outside top 12 |
| Manufacturing and production | – | – | 1 | 0% | outside top 12 |
| Social care and community | – | – | 1 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using SendGrid →
Companies using Twilio →
cpaas messaging apis ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Twilio is named by 330 companies in job postings and SendGrid by 109; 41 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/sendgrid-vs-twilio)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
SendGrid vs Twilio: questions
Which is more used, SendGrid or Twilio?
By companies naming it in their own job postings, Twilio (330) over SendGrid (109). By website-and-DNS footprint, SendGrid (994,703 vs 15,298), because its scripts and mail records sit on many small company sites.
Who chooses SendGrid?
52% of SendGrid companies have 2 to 200 employees, against 61% for Twilio. 22% of SendGrid companies have over 1,000 employees, against 14% for Twilio.
Do companies run both?
41 companies name both in their postings, usually SendGrid in marketing and Twilio in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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