ServiceNow Flow Designer VS Zapier
As of 30 October 2026, Zapier is named by 1,343 companies and ServiceNow Flow Designer by 217; ServiceNow Flow Designer skews to companies under 200 people (26% vs 66%), Zapier to companies over 1,000 (10% vs 58%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ServiceNow Flow Designer's script and mail records show on hundreds of thousands of small sites, Zapier rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- ServiceNow Flow Designer: 2–200 employees
- 26%
- Zapier: 2–200 employees
- 66%
- ServiceNow Flow Designer: 1,000+ employees
- 58%
- Zapier: 1,000+ employees
- 10%
- Postings per company, 90 days
- 5.2 · 1.8
- Website or DNS footprint
- 0 · 2,728
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | ServiceNow Flow Designer | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 0% | 32 | 2% | even |
| 2-10 employees | 15 | 7% | 224 | 17% | Zapier |
| 11-50 employees | 10 | 5% | 337 | 25% | Zapier |
| 51-200 employees | 31 | 14% | 321 | 24% | Zapier |
| 201-500 employees | 20 | 9% | 192 | 14% | Zapier |
| 501-1000 employees | 15 | 7% | 98 | 7% | even |
| 1001-5000 employees | 45 | 21% | 102 | 8% | ServiceNow Flow Designer |
| 5001-10000 employees | 22 | 10% | 21 | 2% | ServiceNow Flow Designer |
| 10,001+ employees | 58 | 27% | 16 | 1% | ServiceNow Flow Designer |
| Segment | ServiceNow Flow Designer | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 102 | 47% | 641 | 48% | even |
| Business & finance services | 44 | 20% | 349 | 26% | Zapier |
| Manufacturing & industry | 25 | 12% | 47 | 3% | ServiceNow Flow Designer |
| Utilities & infrastructure | 8 | 4% | 13 | 1% | ServiceNow Flow Designer |
| Commerce & trade | 7 | 3% | 35 | 3% | even |
| Health care | 7 | 3% | 24 | 2% | even |
| Media & content | 7 | 3% | 43 | 3% | even |
| Public, community & associations | 5 | 2% | 26 | 2% | even |
| Consumer services & leisure | 5 | 2% | 77 | 6% | Zapier |
| Automotive | 3 | 1% | – | – | outside top 12 |
| Property & construction | 2 | 1% | 53 | 4% | Zapier |
| Agriculture & forestry | 1 | 0% | – | – | outside top 12 |
| Transport, logistics & rental | – | – | 14 | 1% | outside top 12 |
| Hospitality & travel | – | – | 12 | 1% | outside top 12 |
| Segment | ServiceNow Flow Designer | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| United States | 143 | 66% | 754 | 56% | ServiceNow Flow Designer |
| United Kingdom | 16 | 7% | 102 | 8% | even |
| Germany | 12 | 6% | 141 | 10% | Zapier |
| India | 9 | 4% | 33 | 2% | even |
| Australia | 7 | 3% | 16 | 1% | ServiceNow Flow Designer |
| Canada | 7 | 3% | 34 | 3% | even |
| France | 3 | 1% | 44 | 3% | even |
| Netherlands | 3 | 1% | 21 | 2% | even |
| Singapore | 3 | 1% | – | – | outside top 12 |
| Belgium | 2 | 1% | – | – | outside top 12 |
| Poland | 2 | 1% | 16 | 1% | even |
| United Arab Emirates | 1 | 0% | – | – | outside top 12 |
| Spain | – | – | 22 | 2% | outside top 12 |
| Brazil | – | – | 18 | 1% | outside top 12 |
| Italy | – | – | 13 | 1% | outside top 12 |
| Segment | ServiceNow Flow Designer | share | Zapier | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 656 | 49% | 294 | 9% | ServiceNow Flow Designer |
| IT operations & business systems | 438 | 33% | 196 | 6% | ServiceNow Flow Designer |
| Data & AI | 28 | 2% | 361 | 11% | Zapier |
| Product, program & project management | 6 | 0% | 247 | 7% | Zapier |
| Engineering (non-software) | 3 | 0% | 89 | 3% | Zapier |
| Sales | 3 | 0% | 360 | 11% | Zapier |
| Administration & office | 2 | 0% | 50 | 1% | even |
| Business development & strategy | 2 | 0% | – | – | outside top 12 |
| Finance & accounting | 1 | 0% | 51 | 1% | even |
| Unclassified | 1 | 0% | – | – | outside top 12 |
| Marketing & communications | – | – | 709 | 21% | outside top 12 |
| General management & consulting | – | – | 105 | 3% | outside top 12 |
| Customer service & success | – | – | 100 | 3% | outside top 12 |
| Human resources | – | – | 65 | 2% | outside top 12 |
The companies behind each column
Companies using ServiceNow Flow Designer →
Companies using Zapier →
Workflow automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Zapier is named by 1,343 companies in job postings and ServiceNow Flow Designer by 217; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/servicenow-flow-designer-vs-zapier)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
ServiceNow Flow Designer vs Zapier: questions
Which is more used, ServiceNow Flow Designer or Zapier?
By companies naming it in their own job postings, Zapier (1,343) over ServiceNow Flow Designer (217). By website-and-DNS footprint, Zapier (2,728 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses ServiceNow Flow Designer?
26% of ServiceNow Flow Designer companies have 2 to 200 employees, against 66% for Zapier. 58% of ServiceNow Flow Designer companies have over 1,000 employees, against 10% for Zapier.
Do companies run both?
0 companies name both in their postings, usually ServiceNow Flow Designer in marketing and Zapier in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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