Shopify Plus VS Shopware
As of 4 November 2026, Shopware is named by 225 companies and Shopify Plus by 216; Shopify Plus skews to companies under 200 people (64% vs 83%), Shopware to companies over 1,000 (5% vs 13%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Shopify Plus's script and mail records show on hundreds of thousands of small sites, Shopware rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Shopify Plus: 2–200 employees
- 64%
- Shopware: 2–200 employees
- 83%
- Shopify Plus: 1,000+ employees
- 13%
- Shopware: 1,000+ employees
- 5%
- Postings per company, 90 days
- 2.2 · 1.9
- Website or DNS footprint
- 0 · 1,857
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Shopify Plus | share | Shopware | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 13 | 6% | 5 | 2% | Shopify Plus |
| 2-10 employees | 21 | 10% | 47 | 21% | Shopware |
| 11-50 employees | 57 | 26% | 96 | 43% | Shopware |
| 51-200 employees | 61 | 28% | 44 | 20% | Shopify Plus |
| 201-500 employees | 26 | 12% | 18 | 8% | Shopify Plus |
| 501-1000 employees | 11 | 5% | 4 | 2% | Shopify Plus |
| 1001-5000 employees | 23 | 11% | 8 | 4% | Shopify Plus |
| 5001-10000 employees | 1 | 0% | 1 | 0% | even |
| 10,001+ employees | 3 | 1% | 2 | 1% | even |
| Segment | Shopify Plus | share | Shopware | share | Leans |
|---|---|---|---|---|---|
| Commerce & trade | 68 | 31% | 53 | 24% | Shopify Plus |
| Technology & software | 66 | 31% | 65 | 29% | even |
| Manufacturing & industry | 30 | 14% | 27 | 12% | even |
| Business & finance services | 27 | 13% | 51 | 23% | Shopware |
| Consumer services & leisure | 9 | 4% | 5 | 2% | even |
| Media & content | 7 | 3% | 5 | 2% | even |
| Automotive | 2 | 1% | 6 | 3% | even |
| Public, community & associations | 2 | 1% | 2 | 1% | even |
| Health care | 2 | 1% | 5 | 2% | even |
| Agriculture & forestry | 1 | 0% | 1 | 0% | even |
| Hospitality & travel | 1 | 0% | – | – | outside top 12 |
| Transport, logistics & rental | 1 | 0% | – | – | outside top 12 |
| Utilities & infrastructure | – | – | 3 | 1% | outside top 12 |
| Property & construction | – | – | 1 | 0% | outside top 12 |
| Segment | Shopify Plus | share | Shopware | share | Leans |
|---|---|---|---|---|---|
| United States | 129 | 60% | 8 | 4% | Shopify Plus |
| Germany | 11 | 5% | 181 | 80% | Shopware |
| United Kingdom | 11 | 5% | 2 | 1% | Shopify Plus |
| Canada | 9 | 4% | 1 | 0% | Shopify Plus |
| India | 9 | 4% | 1 | 0% | Shopify Plus |
| France | 6 | 3% | – | – | outside top 12 |
| Italy | 6 | 3% | 3 | 1% | even |
| Poland | 4 | 2% | 3 | 1% | even |
| Australia | 3 | 1% | – | – | outside top 12 |
| PK | 3 | 1% | – | – | outside top 12 |
| Spain | 2 | 1% | – | – | outside top 12 |
| Sweden | 2 | 1% | – | – | outside top 12 |
| Austria | – | – | 13 | 6% | outside top 12 |
| Netherlands | – | – | 5 | 2% | outside top 12 |
| Belgium | – | – | 2 | 1% | outside top 12 |
| Finland | – | – | 1 | 0% | outside top 12 |
| Greece | – | – | 1 | 0% | outside top 12 |
| Segment | Shopify Plus | share | Shopware | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 179 | 30% | 227 | 39% | Shopware |
| Marketing & communications | 145 | 24% | 95 | 16% | Shopify Plus |
| Product, program & project management | 50 | 8% | 28 | 5% | Shopify Plus |
| IT operations & business systems | 25 | 4% | 22 | 4% | even |
| Sales | 19 | 3% | 12 | 2% | even |
| Design & UX | 13 | 2% | 38 | 7% | Shopware |
| Customer service & success | 11 | 2% | 9 | 2% | even |
| Business development & strategy | 8 | 1% | 4 | 1% | even |
| Retail & store operations | 8 | 1% | 2 | 0% | even |
| Data & AI | 3 | 1% | 2 | 0% | even |
| Unclassified | 3 | 1% | 16 | 3% | Shopware |
| General management & consulting | 2 | 0% | 1 | 0% | even |
| Logistics warehouse and transport | 2 | 0% | 1 | 0% | even |
| Administration & office | 1 | 0% | 1 | 0% | even |
| Engineering (non-software) | 1 | 0% | – | – | outside top 12 |
| Finance & accounting | 1 | 0% | 2 | 0% | even |
| Human resources | 1 | 0% | 2 | 0% | even |
| Manufacturing and production | 1 | 0% | 1 | 0% | even |
| Quality, safety & environment | 1 | 0% | 6 | 1% | even |
| Arts media and entertainment | – | – | 1 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Shopify Plus →
Companies using Shopware →
ecommerce platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Shopware is named by 225 companies in job postings and Shopify Plus by 216; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/shopify-plus-vs-shopware)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Shopify Plus vs Shopware: questions
Which is more used, Shopify Plus or Shopware?
By companies naming it in their own job postings, Shopware (225) over Shopify Plus (216). By website-and-DNS footprint, Shopware (1,857 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Shopify Plus?
64% of Shopify Plus companies have 2 to 200 employees, against 83% for Shopware. 13% of Shopify Plus companies have over 1,000 employees, against 5% for Shopware.
Do companies run both?
0 companies name both in their postings, usually Shopify Plus in marketing and Shopware in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Shopify Plus or Shopware. Start free, no card.