Shopify VS WooCommerce
As of 4 November 2026, WooCommerce is named by 676 companies and Shopify by 2,341; Shopify skews to companies under 200 people (68% vs 80%), WooCommerce to companies over 1,000 (3% vs 10%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Shopify's script and mail records show on hundreds of thousands of small sites, WooCommerce rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Shopify: 2–200 employees
- 68%
- WooCommerce: 2–200 employees
- 80%
- Shopify: 1,000+ employees
- 10%
- WooCommerce: 1,000+ employees
- 3%
- Postings per company, 90 days
- 2.9 · 1.6
- Website or DNS footprint
- 1,407,432 · 7,009,178
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Shopify | share | WooCommerce | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 128 | 5% | 49 | 7% | even |
| 2-10 employees | 383 | 16% | 172 | 25% | WooCommerce |
| 11-50 employees | 651 | 28% | 259 | 38% | WooCommerce |
| 51-200 employees | 554 | 24% | 112 | 17% | Shopify |
| 201-500 employees | 262 | 11% | 54 | 8% | Shopify |
| 501-1000 employees | 122 | 5% | 13 | 2% | Shopify |
| 1001-5000 employees | 144 | 6% | 12 | 2% | Shopify |
| 5001-10000 employees | 39 | 2% | 3 | 0% | even |
| 10,001+ employees | 58 | 2% | 2 | 0% | Shopify |
| Segment | Shopify | share | WooCommerce | share | Leans |
|---|---|---|---|---|---|
| Commerce & trade | 599 | 26% | 48 | 7% | Shopify |
| Business & finance services | 538 | 23% | 267 | 39% | WooCommerce |
| Technology & software | 481 | 21% | 226 | 33% | WooCommerce |
| Manufacturing & industry | 325 | 14% | 33 | 5% | Shopify |
| Consumer services & leisure | 107 | 5% | 25 | 4% | even |
| Media & content | 98 | 4% | 28 | 4% | even |
| Public, community & associations | 47 | 2% | 12 | 2% | even |
| Health care | 30 | 1% | 5 | 1% | even |
| Transport, logistics & rental | 29 | 1% | 9 | 1% | even |
| Hospitality & travel | 25 | 1% | 4 | 1% | even |
| Automotive | 23 | 1% | 6 | 1% | even |
| Property & construction | 21 | 1% | 7 | 1% | even |
| Segment | Shopify | share | WooCommerce | share | Leans |
|---|---|---|---|---|---|
| United States | 1,167 | 50% | 224 | 33% | Shopify |
| Germany | 249 | 11% | 60 | 9% | even |
| United Kingdom | 173 | 7% | 49 | 7% | even |
| India | 115 | 5% | 74 | 11% | WooCommerce |
| Canada | 92 | 4% | 20 | 3% | even |
| Australia | 60 | 3% | 9 | 1% | even |
| France | 54 | 2% | 16 | 2% | even |
| Netherlands | 45 | 2% | 31 | 5% | WooCommerce |
| Italy | 25 | 1% | 28 | 4% | WooCommerce |
| United Arab Emirates | 20 | 1% | 13 | 2% | even |
| Brazil | 19 | 1% | – | – | outside top 12 |
| Belgium | 18 | 1% | – | – | outside top 12 |
| Poland | – | – | 19 | 3% | outside top 12 |
| Austria | – | – | 15 | 2% | outside top 12 |
| Segment | Shopify | share | WooCommerce | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 2,657 | 26% | 336 | 20% | Shopify |
| Software engineering | 2,233 | 21% | 675 | 40% | WooCommerce |
| Sales | 437 | 4% | 53 | 3% | even |
| Customer service & success | 424 | 4% | 60 | 4% | even |
| Product, program & project management | 422 | 4% | 59 | 4% | even |
| Unclassified | 386 | 4% | 34 | 2% | even |
| Retail & store operations | 320 | 3% | 4 | 0% | Shopify |
| Design & UX | 316 | 3% | 67 | 4% | even |
| IT operations & business systems | 279 | 3% | 20 | 1% | even |
| Finance & accounting | 236 | 2% | 7 | 0% | even |
| Data & AI | 213 | 2% | 8 | 0% | even |
| Logistics warehouse and transport | 168 | 2% | 6 | 0% | even |
| Business development & strategy | 147 | 1% | 13 | 1% | even |
| General management & consulting | 76 | 1% | 5 | 0% | even |
| Administration & office | 60 | 1% | 5 | 0% | even |
| Arts media and entertainment | 52 | 0% | 7 | 0% | even |
| Human resources | 38 | 0% | 2 | 0% | even |
| Hospitality and food service | 37 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 33 | 0% | 7 | 0% | even |
| Procurement and purchasing | 21 | 0% | – | – | outside top 12 |
| Skilled trades and field service | 19 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 14 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 10 | 0% | 2 | 0% | even |
| Quality, safety & environment | 10 | 0% | – | – | outside top 12 |
| Education & training | 7 | 0% | 1 | 0% | even |
| Manufacturing and production | 7 | 0% | – | – | outside top 12 |
| Social care and community | 4 | 0% | – | – | outside top 12 |
| Personal care and wellness | 2 | 0% | – | – | outside top 12 |
| Agriculture and environment | 1 | 0% | – | – | outside top 12 |
| Construction and civil | 1 | 0% | – | – | outside top 12 |
| Healthcare clinical | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Shopify →
Companies using WooCommerce →
ecommerce platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
WooCommerce is named by 676 companies in job postings and Shopify by 2,341; 423 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/shopify-vs-woocommerce)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Shopify vs WooCommerce: questions
Which is more used, Shopify or WooCommerce?
By companies naming it in their own job postings, Shopify (2,341) over WooCommerce (676). By website-and-DNS footprint, WooCommerce (7,009,178 vs 1,407,432), because its scripts and mail records sit on many small company sites.
Who chooses Shopify?
68% of Shopify companies have 2 to 200 employees, against 80% for WooCommerce. 10% of Shopify companies have over 1,000 employees, against 3% for WooCommerce.
Do companies run both?
423 companies name both in their postings, usually Shopify in marketing and WooCommerce in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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