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SOQL VS XPath

As of 30 October 2026, XPath is named by 165 companies and SOQL by 550; SOQL skews to companies under 200 people (34% vs 44%), XPath to companies over 1,000 (32% vs 38%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: SOQL's script and mail records show on hundreds of thousands of small sites, XPath rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

SOQL: 2–200 employees
34%
XPath: 2–200 employees
44%
SOQL: 1,000+ employees
38%
XPath: 1,000+ employees
32%
Postings per company, 90 days
2.5 · 2.1
Website or DNS footprint
0 · 0
550companies name SOQL
165companies name XPath
0name both
1,390 · 341postings in 90 days, SOQL · XPath
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentSOQLshareXPathshareLeans
Self-employed81%21%even
2-10 employees244%95%even
11-50 employees5710%2113%XPath
51-200 employees10519%4225%XPath
201-500 employees8916%2616%even
501-1000 employees5811%138%SOQL
1001-5000 employees10619%2616%SOQL
5001-10000 employees438%85%SOQL
10,001+ employees6011%1811%even
By industry
SegmentSOQLshareXPathshareLeans
Technology & software29453%11167%XPath
Business & finance services11421%2918%SOQL
Manufacturing & industry509%138%even
Consumer services & leisure173%21%even
Public, community & associations163%––outside top 12
Health care143%21%even
Media & content122%––outside top 12
Utilities & infrastructure122%21%even
Property & construction81%11%even
Commerce & trade61%11%even
Automotive31%11%even
Transport, logistics & rental31%21%even
Hospitality & travel––11%outside top 12
By country
SegmentSOQLshareXPathshareLeans
United States38770%9960%SOQL
United Kingdom377%138%even
India285%95%even
Canada132%42%even
Germany92%42%even
France92%74%XPath
Australia51%32%even
Brazil51%––outside top 12
Singapore51%––outside top 12
Switzerland41%21%even
Spain41%––outside top 12
Sweden41%––outside top 12
Poland––32%outside top 12
Netherlands––21%outside top 12
Portugal––21%outside top 12
Romania––21%outside top 12
Postings by team (share of each tool's postings)
SegmentSOQLshareXPathshareLeans
Software engineering1,39470%32951%SOQL
IT operations & business systems31616%9515%even
Sales492%51%even
Data & AI482%274%even
Customer service & success131%30%even
Engineering (non-software)101%406%XPath
Product, program & project management90%152%even
Marketing & communications70%71%even
Quality, safety & environment50%71%even
Business development & strategy20%––outside top 12
Construction and civil20%––outside top 12
General management & consulting10%––outside top 12
Research and science––30%outside top 12
Finance & accounting––20%outside top 12
Logistics warehouse and transport––20%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

XPath is named by 165 companies in job postings and SOQL by 550; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/soql-vs-xpath)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

SOQL vs XPath: questions

Which is more used, SOQL or XPath?

By companies naming it in their own job postings, SOQL (550) over XPath (165). By website-and-DNS footprint, XPath (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses SOQL?

34% of SOQL companies have 2 to 200 employees, against 44% for XPath. 38% of SOQL companies have over 1,000 employees, against 32% for XPath.

Do companies run both?

0 companies name both in their postings, usually SOQL in marketing and XPath in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

Get either list your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

Every company on either tool,
with the person who owns it

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