SQL Server Management Studio VS Toad
As of 4 November 2026, Toad is named by 202 companies and SQL Server Management Studio by 407; SQL Server Management Studio skews to companies under 200 people (30% vs 51%), Toad to companies over 1,000 (27% vs 41%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: SQL Server Management Studio's script and mail records show on hundreds of thousands of small sites, Toad rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- SQL Server Management Studio: 2–200 employees
- 30%
- Toad: 2–200 employees
- 51%
- SQL Server Management Studio: 1,000+ employees
- 41%
- Toad: 1,000+ employees
- 27%
- Postings per company, 90 days
- 1.9 · 2.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | SQL Server Management Studio | share | Toad | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 6 | 1% | 4 | 2% | even |
| 2-10 employees | 15 | 4% | 7 | 3% | even |
| 11-50 employees | 37 | 9% | 28 | 14% | Toad |
| 51-200 employees | 69 | 17% | 69 | 34% | Toad |
| 201-500 employees | 65 | 16% | 23 | 11% | SQL Server Management Studio |
| 501-1000 employees | 49 | 12% | 17 | 8% | SQL Server Management Studio |
| 1001-5000 employees | 83 | 20% | 14 | 7% | SQL Server Management Studio |
| 5001-10000 employees | 29 | 7% | 11 | 5% | even |
| 10,001+ employees | 54 | 13% | 29 | 14% | even |
| Segment | SQL Server Management Studio | share | Toad | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 125 | 31% | 109 | 54% | Toad |
| Business & finance services | 119 | 29% | 39 | 19% | SQL Server Management Studio |
| Manufacturing & industry | 48 | 12% | 17 | 8% | SQL Server Management Studio |
| Health care | 27 | 7% | 3 | 1% | SQL Server Management Studio |
| Commerce & trade | 20 | 5% | 7 | 3% | even |
| Public, community & associations | 18 | 4% | 7 | 3% | even |
| Utilities & infrastructure | 13 | 3% | 4 | 2% | even |
| Automotive | 8 | 2% | 2 | 1% | even |
| Consumer services & leisure | 8 | 2% | 4 | 2% | even |
| Property & construction | 8 | 2% | 3 | 1% | even |
| Media & content | 6 | 1% | 4 | 2% | even |
| Transport, logistics & rental | 4 | 1% | 2 | 1% | even |
| Segment | SQL Server Management Studio | share | Toad | share | Leans |
|---|---|---|---|---|---|
| United States | 274 | 67% | 148 | 73% | Toad |
| United Kingdom | 18 | 4% | 3 | 1% | SQL Server Management Studio |
| Canada | 16 | 4% | 7 | 3% | even |
| Germany | 16 | 4% | – | – | outside top 12 |
| India | 10 | 2% | 3 | 1% | even |
| Poland | 7 | 2% | – | – | outside top 12 |
| Australia | 5 | 1% | 1 | 0% | even |
| France | 5 | 1% | 2 | 1% | even |
| Netherlands | 4 | 1% | 3 | 1% | even |
| Switzerland | 3 | 1% | – | – | outside top 12 |
| Italy | 3 | 1% | – | – | outside top 12 |
| Sweden | 3 | 1% | – | – | outside top 12 |
| Singapore | – | – | 2 | 1% | outside top 12 |
| AF | – | – | 1 | 0% | outside top 12 |
| Brazil | – | – | 1 | 0% | outside top 12 |
| Cyprus | – | – | 1 | 0% | outside top 12 |
| Czechia | – | – | 1 | 0% | outside top 12 |
| Segment | SQL Server Management Studio | share | Toad | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 270 | 26% | 288 | 35% | Toad |
| Data & AI | 245 | 24% | 112 | 13% | SQL Server Management Studio |
| IT operations & business systems | 234 | 23% | 196 | 24% | even |
| Product, program & project management | 25 | 2% | 6 | 1% | even |
| Customer service & success | 18 | 2% | 2 | 0% | even |
| Finance & accounting | 17 | 2% | 7 | 1% | even |
| Administration & office | 15 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 13 | 1% | 39 | 5% | Toad |
| Legal, compliance & risk | 7 | 1% | 1 | 0% | even |
| Quality, safety & environment | 7 | 1% | 4 | 0% | even |
| General management & consulting | 5 | 0% | 10 | 1% | even |
| Marketing & communications | 5 | 0% | 1 | 0% | even |
| Sales | 5 | 0% | 2 | 0% | even |
| Human resources | 4 | 0% | 1 | 0% | even |
| Skilled trades and field service | 4 | 0% | 1 | 0% | even |
| Education & training | 3 | 0% | 3 | 0% | even |
| Public safety and protective services | 2 | 0% | – | – | outside top 12 |
| Research and science | 2 | 0% | – | – | outside top 12 |
| Unclassified | 2 | 0% | 6 | 1% | even |
| Agriculture and environment | 1 | 0% | – | – | outside top 12 |
| Construction and civil | 1 | 0% | – | – | outside top 12 |
| Hospitality and food service | 1 | 0% | – | – | outside top 12 |
| Logistics warehouse and transport | 1 | 0% | 28 | 3% | Toad |
| Business development & strategy | – | – | 1 | 0% | outside top 12 |
| Manufacturing and production | – | – | 1 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 1 | 0% | outside top 12 |
| Real estate and property | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using SQL Server Management Studio →
Companies using Toad →
database tools ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Toad is named by 202 companies in job postings and SQL Server Management Studio by 407; 31 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/sql-server-management-studio-vs-toad)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
SQL Server Management Studio vs Toad: questions
Which is more used, SQL Server Management Studio or Toad?
By companies naming it in their own job postings, SQL Server Management Studio (407) over Toad (202). By website-and-DNS footprint, Toad (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses SQL Server Management Studio?
30% of SQL Server Management Studio companies have 2 to 200 employees, against 51% for Toad. 41% of SQL Server Management Studio companies have over 1,000 employees, against 27% for Toad.
Do companies run both?
31 companies name both in their postings, usually SQL Server Management Studio in marketing and Toad in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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