Square VS Toast
As of 4 November 2026, Toast is named by 269 companies and Square by 175; Square skews to companies under 200 people (61% vs 47%), Toast to companies over 1,000 (20% vs 15%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Square's script and mail records show on hundreds of thousands of small sites, Toast rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Square: 2–200 employees
- 61%
- Toast: 2–200 employees
- 47%
- Square: 1,000+ employees
- 15%
- Toast: 1,000+ employees
- 20%
- Postings per company, 90 days
- 1.6 · 2.4
- Website or DNS footprint
- 379 · 175
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Square | share | Toast | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 7 | 4% | 9 | 3% | even |
| 2-10 employees | 35 | 20% | 22 | 8% | Square |
| 11-50 employees | 27 | 15% | 33 | 12% | Square |
| 51-200 employees | 44 | 25% | 72 | 27% | even |
| 201-500 employees | 21 | 12% | 42 | 16% | Toast |
| 501-1000 employees | 14 | 8% | 37 | 14% | Toast |
| 1001-5000 employees | 15 | 9% | 42 | 16% | Toast |
| 5001-10000 employees | 4 | 2% | 5 | 2% | even |
| 10,001+ employees | 8 | 5% | 7 | 3% | even |
| Segment | Square | share | Toast | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 33 | 19% | 23 | 9% | Square |
| Business & finance services | 25 | 14% | 16 | 6% | Square |
| Public, community & associations | 25 | 14% | 7 | 3% | Square |
| Consumer services & leisure | 23 | 13% | 27 | 10% | Square |
| Commerce & trade | 18 | 10% | 9 | 3% | Square |
| Hospitality & travel | 13 | 7% | 149 | 55% | Toast |
| Manufacturing & industry | 13 | 7% | 14 | 5% | Square |
| Property & construction | 9 | 5% | 11 | 4% | even |
| Media & content | 6 | 3% | 7 | 3% | even |
| Health care | 5 | 3% | 3 | 1% | even |
| Utilities & infrastructure | 2 | 1% | 2 | 1% | even |
| Agriculture & forestry | 1 | 1% | 1 | 0% | even |
| Segment | Square | share | Toast | share | Leans |
|---|---|---|---|---|---|
| United States | 141 | 81% | 237 | 88% | Toast |
| Canada | 9 | 5% | 2 | 1% | Square |
| United Kingdom | 7 | 4% | 4 | 1% | Square |
| Australia | 5 | 3% | 1 | 0% | Square |
| India | 3 | 2% | – | – | outside top 12 |
| Italy | 2 | 1% | – | – | outside top 12 |
| Germany | 1 | 1% | – | – | outside top 12 |
| Spain | 1 | 1% | 3 | 1% | even |
| Japan | 1 | 1% | – | – | outside top 12 |
| PE | 1 | 1% | 1 | 0% | even |
| BF | – | – | 1 | 0% | outside top 12 |
| France | – | – | 1 | 0% | outside top 12 |
| Greece | – | – | 1 | 0% | outside top 12 |
| Ireland | – | – | 1 | 0% | outside top 12 |
| PH | – | – | 1 | 0% | outside top 12 |
| Segment | Square | share | Toast | share | Leans |
|---|---|---|---|---|---|
| Hospitality and food service | 151 | 31% | 605 | 66% | Toast |
| Finance & accounting | 47 | 10% | 29 | 3% | Square |
| Software engineering | 39 | 8% | 49 | 5% | Square |
| Skilled trades and field service | 37 | 8% | 3 | 0% | Square |
| Retail & store operations | 35 | 7% | 32 | 3% | Square |
| Sales | 28 | 6% | 29 | 3% | Square |
| Product, program & project management | 17 | 4% | 2 | 0% | Square |
| Administration & office | 11 | 2% | 1 | 0% | Square |
| Marketing & communications | 10 | 2% | 7 | 1% | even |
| Construction and civil | 7 | 1% | – | – | outside top 12 |
| Customer service & success | 7 | 1% | 8 | 1% | even |
| Data & AI | 7 | 1% | 6 | 1% | even |
| Engineering (non-software) | 5 | 1% | – | – | outside top 12 |
| IT operations & business systems | 4 | 1% | 10 | 1% | even |
| Social care and community | 3 | 1% | – | – | outside top 12 |
| Business development & strategy | 2 | 0% | 2 | 0% | even |
| Design & UX | 2 | 0% | 2 | 0% | even |
| Facilities cleaning and security | 2 | 0% | 10 | 1% | even |
| General management & consulting | 2 | 0% | 9 | 1% | even |
| Legal, compliance & risk | 2 | 0% | 1 | 0% | even |
| Manufacturing and production | 2 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 2 | 0% | 5 | 1% | even |
| Agriculture and environment | 1 | 0% | – | – | outside top 12 |
| Logistics warehouse and transport | 1 | 0% | 10 | 1% | even |
| Human resources | – | – | 9 | 1% | outside top 12 |
| Unclassified | – | – | 8 | 1% | outside top 12 |
| Education & training | – | – | 5 | 1% | outside top 12 |
| Procurement and purchasing | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Square →
Companies using Toast →
pos systems ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Toast is named by 269 companies in job postings and Square by 175; 26 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/square-vs-toast)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Square vs Toast: questions
Which is more used, Square or Toast?
By companies naming it in their own job postings, Toast (269) over Square (175). By website-and-DNS footprint, Square (379 vs 175), because its scripts and mail records sit on many small company sites.
Who chooses Square?
61% of Square companies have 2 to 200 employees, against 47% for Toast. 15% of Square companies have over 1,000 employees, against 20% for Toast.
Do companies run both?
26 companies name both in their postings, usually Square in marketing and Toast in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Square or Toast. Start free, no card.