TikTok VS YouTube
As of 4 November 2026, YouTube is named by 4,758 companies and TikTok by 6,114; TikTok skews to companies under 200 people (59% vs 58%), YouTube to companies over 1,000 (17% vs 15%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: TikTok's script and mail records show on hundreds of thousands of small sites, YouTube rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- TikTok: 2–200 employees
- 59%
- YouTube: 2–200 employees
- 58%
- TikTok: 1,000+ employees
- 15%
- YouTube: 1,000+ employees
- 17%
- Postings per company, 90 days
- 2.4 · 2.2
- Website or DNS footprint
- 23,443 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | TikTok | share | YouTube | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 480 | 8% | 275 | 6% | TikTok |
| 2-10 employees | 981 | 16% | 687 | 14% | even |
| 11-50 employees | 1,374 | 22% | 1,042 | 22% | even |
| 51-200 employees | 1,269 | 21% | 1,010 | 21% | even |
| 201-500 employees | 708 | 12% | 586 | 12% | even |
| 501-1000 employees | 404 | 7% | 342 | 7% | even |
| 1001-5000 employees | 508 | 8% | 456 | 10% | even |
| 5001-10000 employees | 130 | 2% | 118 | 2% | even |
| 10,001+ employees | 260 | 4% | 242 | 5% | even |
| Segment | TikTok | share | YouTube | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 1,505 | 25% | 1,128 | 24% | even |
| Technology & software | 851 | 14% | 802 | 17% | YouTube |
| Commerce & trade | 850 | 14% | 419 | 9% | TikTok |
| Media & content | 642 | 11% | 554 | 12% | even |
| Consumer services & leisure | 555 | 9% | 435 | 9% | even |
| Manufacturing & industry | 493 | 8% | 414 | 9% | even |
| Public, community & associations | 317 | 5% | 343 | 7% | YouTube |
| Hospitality & travel | 229 | 4% | 110 | 2% | even |
| Property & construction | 212 | 3% | 172 | 4% | even |
| Health care | 180 | 3% | 141 | 3% | even |
| Automotive | 143 | 2% | 122 | 3% | even |
| Transport, logistics & rental | 70 | 1% | 54 | 1% | even |
| Segment | TikTok | share | YouTube | share | Leans |
|---|---|---|---|---|---|
| United States | 2,733 | 45% | 2,419 | 51% | YouTube |
| Germany | 885 | 14% | 498 | 10% | TikTok |
| United Kingdom | 419 | 7% | 311 | 7% | even |
| France | 224 | 4% | 163 | 3% | even |
| Netherlands | 197 | 3% | 78 | 2% | even |
| Canada | 144 | 2% | 142 | 3% | even |
| Australia | 88 | 1% | 67 | 1% | even |
| Brazil | 87 | 1% | 68 | 1% | even |
| Singapore | 73 | 1% | – | – | outside top 12 |
| Poland | 67 | 1% | 48 | 1% | even |
| Spain | 63 | 1% | 42 | 1% | even |
| Italy | 62 | 1% | – | – | outside top 12 |
| India | – | – | 216 | 5% | outside top 12 |
| United Arab Emirates | – | – | 43 | 1% | outside top 12 |
| Segment | TikTok | share | YouTube | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 12,474 | 66% | 8,776 | 65% | even |
| Arts media and entertainment | 1,586 | 8% | 1,611 | 12% | YouTube |
| Design & UX | 807 | 4% | 541 | 4% | even |
| Sales | 326 | 2% | 267 | 2% | even |
| Business development & strategy | 170 | 1% | 103 | 1% | even |
| Data & AI | 164 | 1% | 84 | 1% | even |
| Real estate and property | 164 | 1% | 89 | 1% | even |
| Unclassified | 137 | 1% | 58 | 0% | even |
| Retail & store operations | 128 | 1% | 5 | 0% | even |
| Product, program & project management | 127 | 1% | 70 | 1% | even |
| Software engineering | 109 | 1% | 106 | 1% | even |
| Customer service & success | 104 | 1% | 49 | 0% | even |
| Administration & office | 98 | 1% | 57 | 0% | even |
| Human resources | 86 | 0% | 19 | 0% | even |
| Travel, leisure & events | 67 | 0% | 28 | 0% | even |
| Social care and community | 56 | 0% | 37 | 0% | even |
| Hospitality and food service | 36 | 0% | 3 | 0% | even |
| General management & consulting | 30 | 0% | 12 | 0% | even |
| Skilled trades and field service | 30 | 0% | 6 | 0% | even |
| Education & training | 29 | 0% | 96 | 1% | even |
| Finance & accounting | 24 | 0% | 8 | 0% | even |
| Logistics warehouse and transport | 19 | 0% | 2 | 0% | even |
| IT operations & business systems | 18 | 0% | 12 | 0% | even |
| Manufacturing and production | 18 | 0% | 14 | 0% | even |
| Legal, compliance & risk | 17 | 0% | 12 | 0% | even |
| Personal care and wellness | 14 | 0% | 52 | 0% | even |
| Engineering (non-software) | 8 | 0% | 10 | 0% | even |
| Construction and civil | 7 | 0% | 1 | 0% | even |
| Research and science | 7 | 0% | 6 | 0% | even |
| Healthcare clinical | 5 | 0% | – | – | outside top 12 |
| Quality, safety & environment | – | – | 5 | 0% | outside top 12 |
The companies behind each column
Companies using TikTok →
Companies using YouTube →
Professional networks ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
YouTube is named by 4,758 companies in job postings and TikTok by 6,114; 3,209 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/tiktok-vs-youtube)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
TikTok vs YouTube: questions
Which is more used, TikTok or YouTube?
By companies naming it in their own job postings, TikTok (6,114) over YouTube (4,758). By website-and-DNS footprint, TikTok (23,443 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses TikTok?
59% of TikTok companies have 2 to 200 employees, against 58% for YouTube. 15% of TikTok companies have over 1,000 employees, against 17% for YouTube.
Do companies run both?
3,209 companies name both in their postings, usually TikTok in marketing and YouTube in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on TikTok or YouTube. Start free, no card.