WordPress VS WordPress Gutenberg
As of 30 October 2026, WordPress Gutenberg is named by 109 companies and WordPress by 4,045; WordPress skews to companies under 200 people (76% vs 81%), WordPress Gutenberg to companies over 1,000 (6% vs 9%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: WordPress's script and mail records show on hundreds of thousands of small sites, WordPress Gutenberg rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- WordPress: 2–200 employees
- 76%
- WordPress Gutenberg: 2–200 employees
- 81%
- WordPress: 1,000+ employees
- 9%
- WordPress Gutenberg: 1,000+ employees
- 6%
- Postings per company, 90 days
- 1.8 · 1.3
- Website or DNS footprint
- 17,866,404 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | WordPress | share | WordPress Gutenberg | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 34 | 1% | – | – | outside top 12 |
| 2-10 employees | 576 | 14% | 16 | 15% | even |
| 11-50 employees | 1,664 | 41% | 54 | 50% | WordPress Gutenberg |
| 51-200 employees | 851 | 21% | 18 | 17% | WordPress |
| 201-500 employees | 395 | 10% | 12 | 11% | even |
| 501-1000 employees | 174 | 4% | 2 | 2% | WordPress |
| 1001-5000 employees | 228 | 6% | 6 | 6% | even |
| 5001-10000 employees | 50 | 1% | 1 | 1% | even |
| 10,001+ employees | 73 | 2% | – | – | outside top 12 |
| Segment | WordPress | share | WordPress Gutenberg | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 1,331 | 33% | 40 | 37% | WordPress Gutenberg |
| Technology & software | 1,133 | 28% | 47 | 43% | WordPress Gutenberg |
| Public, community & associations | 354 | 9% | – | – | outside top 12 |
| Consumer services & leisure | 269 | 7% | 5 | 5% | WordPress |
| Manufacturing & industry | 253 | 6% | 2 | 2% | WordPress |
| Media & content | 205 | 5% | 9 | 8% | WordPress Gutenberg |
| Property & construction | 123 | 3% | 1 | 1% | WordPress |
| Commerce & trade | 105 | 3% | 3 | 3% | even |
| Health care | 86 | 2% | – | – | outside top 12 |
| Hospitality & travel | 63 | 2% | 1 | 1% | even |
| Transport, logistics & rental | 41 | 1% | – | – | outside top 12 |
| Automotive | 39 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | – | – | 1 | 1% | outside top 12 |
| Segment | WordPress | share | WordPress Gutenberg | share | Leans |
|---|---|---|---|---|---|
| United States | 1,788 | 44% | 53 | 49% | WordPress Gutenberg |
| Germany | 445 | 11% | 6 | 6% | WordPress |
| India | 351 | 9% | 15 | 14% | WordPress Gutenberg |
| United Kingdom | 264 | 7% | 5 | 5% | even |
| France | 168 | 4% | 3 | 3% | even |
| Canada | 136 | 3% | 6 | 6% | WordPress Gutenberg |
| Netherlands | 112 | 3% | 2 | 2% | even |
| Italy | 75 | 2% | 3 | 3% | even |
| Australia | 72 | 2% | 2 | 2% | even |
| Poland | 68 | 2% | 3 | 3% | even |
| Spain | 53 | 1% | – | – | outside top 12 |
| Austria | 39 | 1% | – | – | outside top 12 |
| United Arab Emirates | – | – | 2 | 2% | outside top 12 |
| PK | – | – | 2 | 2% | outside top 12 |
| Segment | WordPress | share | WordPress Gutenberg | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 5,062 | 30% | 155 | 76% | WordPress Gutenberg |
| Marketing & communications | 3,890 | 23% | 12 | 6% | WordPress |
| Unclassified | 1,069 | 6% | 5 | 2% | WordPress |
| Design & UX | 615 | 4% | 3 | 1% | WordPress |
| Product, program & project management | 360 | 2% | 4 | 2% | even |
| Business development & strategy | 338 | 2% | – | – | outside top 12 |
| Human resources | 305 | 2% | – | – | outside top 12 |
| IT operations & business systems | 305 | 2% | 4 | 2% | even |
| Engineering (non-software) | 300 | 2% | 1 | 0% | even |
| Arts media and entertainment | 283 | 2% | 1 | 0% | even |
| Administration & office | 250 | 2% | – | – | outside top 12 |
| Sales | 247 | 1% | – | – | outside top 12 |
| Customer service & success | – | – | 1 | 0% | outside top 12 |
| Finance & accounting | – | – | 1 | 0% | outside top 12 |
| Research and science | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using WordPress →
Companies using WordPress Gutenberg →
web cms dxp ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
WordPress Gutenberg is named by 109 companies in job postings and WordPress by 4,045; 161 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/wordpress-vs-wordpress-gutenberg)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
WordPress vs WordPress Gutenberg: questions
Which is more used, WordPress or WordPress Gutenberg?
By companies naming it in their own job postings, WordPress (4,045) over WordPress Gutenberg (109). By website-and-DNS footprint, WordPress (17,866,404 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses WordPress?
76% of WordPress companies have 2 to 200 employees, against 81% for WordPress Gutenberg. 9% of WordPress companies have over 1,000 employees, against 6% for WordPress Gutenberg.
Do companies run both?
161 companies name both in their postings, usually WordPress in marketing and WordPress Gutenberg in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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