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Company · Adventure & outdoor travel operators

Backroads

As of 4 November 2026, Backroads has 11 open roles (4 new in 30 days), its general management & consulting team is hiring most, and its postings name Salesforce Marketing Cloud, Salesforce Sales Cloud and Salesforce as the tools the team works in.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

, United Kingdom501-1000 employees50M-250M revenue, est.B2Cbackroads.com ↗LinkedIn ↗
Headquarters
, , United Kingdom
Employees
501-1000 employees (linkedin)
Sells to
couples, friends & solos, women, families with kids & teens
Certifications on site
Site languages
EN
Career system
Workday
11open roles · 4 new in 30 days
14tools named in postings
Czechia, Germany, France, Italy, United Stateshiring locations
0change signals read in postings
02What they do, whom they sell to, who else does it

Backroads in one screen

Read from backroads.com: what the company does, the customers it names, the buyers we can actually see, and the companies that sell the same thing.

What Backroads does

Backroads is an adventure-travel service that organizes bike tours, hiking trips, multi-adventure trips, private trips, river cruises and lodge-to-lodge travel for consumers. Its offerings include last-minute trips, women's adventures, family trips, unplugged bike tours and active culinary trips. It serves couples, friends, solos and families across destinations worldwide.

last-minute tripswomen's adventuresfamily tripsunplugged bike toursactive culinary tripsnational parks trips
Whom it sells to

Named on the site: couples, friends & solos, women, families with kids & teens, families with teens & 20s, families with 20s & beyond, travel enthusiasts, families and couples.

Who else sells this

Nearest companies by what they do, sell and whom they serve, 51+ employees. 571 scored.

VBT | Country WalkersUnited States · 51-200 employeesTrafalgarUnited Kingdom · 1001-5000 employeesGlobetrotterSwitzerland · 201-500 employeesFour Seasons TravelUnited States · 51-200 employeesExplore WorldwideUnited Kingdom · 51-200 employeesAmerican Discount VacationsUnited States · 51-200 employees
03Tech stack, with the evidence

What Backroads says it runs

Tools named in the company's own postings as the team's systems, with the sentence that says so. What the website and DNS show is listed separately.

Salesforce Marketing CloudMarketing & communications · high confidence · 2 postings
The ideal candidate is comfortable working in Salesforce Marketing Cloud or a similar enterprise marketing automation platform, understands how CRM data powers email and journey orchestration, and brings strong technical fluency in email pr
CRM & Lifecycle Marketing Specialist · first seen 2026-07-22
Salesforce Sales CloudMarketing & communications · high confidence · 1 posting
• Partner with marketing, analytics, CRM and technical teams to ensure accurate data integration and flow between Salesforce Sales Cloud, Salesforce Marketing Cloud and related systems.
CRM & Lifecycle Marketing Specialist · first seen 2026-07-22
Salesforcemedium confidence · 2 postings
• Familiarity with Salesforce or reporting tools is preferred.
Guest Focus & Supplier Operations Coordinator · first seen 2026-10-20
Microsoft ExcelGeneral management & consulting · medium confidence · 4 postings
• Proficient in Microsoft products (Excel, Word, Outlook, Teams)
Operations Coordinator · first seen 2026-07-13
Atlassianmedium confidence · 1 posting
• Proficient in Microsoft Office; experience with Salesforce, Atlassian, and chat tools is a plus
Seasonal Guest Services Representative · first seen 2026-10-20
Microsoft 365medium confidence · 1 posting
• Proficiency in Microsoft 365.
Guest Focus & Supplier Operations Coordinator · first seen 2026-10-22
Microsoft Officemedium confidence · 1 posting
• Proficient in Microsoft Office; experience with Salesforce, Atlassian, and chat tools is a plus
Seasonal Guest Services Representative · first seen 2026-10-20
AMPscriptMarketing & communications · medium confidence · 1 posting
• Apply technical email production expertise to build, edit and troubleshoot email templates and content blocks, utilizing HTML, CSS, AMPscript (or similar scripting languages) and modular email design principles.
CRM & Lifecycle Marketing Specialist · first seen 2026-07-22
CSSMarketing & communications · medium confidence · 1 posting
• Apply technical email production expertise to build, edit and troubleshoot email templates and content blocks, utilizing HTML, CSS, AMPscript (or similar scripting languages) and modular email design principles.
CRM & Lifecycle Marketing Specialist · first seen 2026-07-22
HTMLMarketing & communications · medium confidence · 1 posting
• Apply technical email production expertise to build, edit and troubleshoot email templates and content blocks, utilizing HTML, CSS, AMPscript (or similar scripting languages) and modular email design principles.
CRM & Lifecycle Marketing Specialist · first seen 2026-07-22
Microsoft OutlookGeneral management & consulting · medium confidence · 1 posting
• Proficient in Microsoft products (Excel, Word, Outlook, Teams)
Operations Coordinator · first seen 2026-07-13
Microsoft TeamsGeneral management & consulting · medium confidence · 1 posting
• Proficient in Microsoft products (Excel, Word, Outlook, Teams)
Operations Coordinator · first seen 2026-07-13
Microsoft WordGeneral management & consulting · medium confidence · 1 posting
• Proficient in Microsoft products (Excel, Word, Outlook, Teams)
Operations Coordinator · first seen 2026-07-13
Salesforce Automation StudioMarketing & communications · medium confidence · 1 posting
• Must have hands-on Salesforce Marketing Cloud expertise, including Journey Builder, Email Studio, Automation Studio, Content Builder, and automated journey development.
CRM & Lifecycle Marketing Specialist · first seen 2026-07-22
On the website or in DNS

Vendors whose code loads on backroads.com or whose records sit in its DNS. Page plumbing (libraries, fonts, consent banners) is left out.

Adobeseen on backroads.com
amazon_cloudfrontseen on backroads.com
Anthropicseen on backroads.comappleseen on backroads.comAsanaseen on backroads.comAtlassianseen on backroads.comCloudflareseen on backroads.com
constant_contactseen on backroads.com
dns_made_easyseen on backroads.com
Mailchimpseen on backroads.com
mailchimp_transactionalseen on backroads.com
Microsoft 365seen on backroads.com
Microsoft Entra IDseen on backroads.com
microsoft_intuneseen on backroads.com
microsoft_teamsseen on backroads.com
proofpoint_essentialsseen on backroads.com
Salesforceseen on backroads.com
salesforce_marketing_cloudseen on backroads.com
SendGridseen on backroads.com
04Hiring

11 open roles, 10 opened in 90 days

Read hourly from the company's career system. Open roles and new roles in the last 30 days, by team. Companies hiring general management & consulting in United Kingdom →

05Signals

What is changing, read from the postings

Intents are events the employer states about itself, each with the sentence and the posting it came from.

No change signals read in the current postings.

Decision makers at Backroads, with verified e-mails, and every change the moment it is posted.

Sales, marketing and IT leaders by function. Add Backroads to a monitor and get a webhook when a role opens, a tool appears or a signal is read.

Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

06Lookalikes

Companies like Backroads

Nearest by what they do, what they sell and whom they sell to, 51+ employees. 6 of 571 scored.

VBT | Country WalkersGuided day tour operators · United States51-200 employees
TrafalgarEscorted group tour operators · United Kingdom1001-5000 employees
GlobetrotterBespoke trip planning agencies · Switzerland201-500 employees
Four Seasons TravelBespoke trip planning agencies · United States51-200 employees
Explore WorldwideEscorted group tour operators · United Kingdom51-200 employees
American Discount VacationsRetail travel agencies · United States51-200 employees
07Profile

From the company's own website

Legal nameBackroads
IndustryHospitality & travel · Adventure & outdoor travel operators
Offeringslast-minute trips · women's adventures · family trips · unplugged bike tours · active culinary trips · national parks trips
Target customerscouples, friends & solos · women · families with kids & teens · families with teens & 20s · families with 20s & beyond · travel enthusiasts · families and couples
Geographic scopeinternational · also United States
Reviews found
Public contact points0 role addresses · 0 phone numbers
Pages readprivacy, pricing, home
Datescrawled 2026-09-06 · profiled 2026-09-12 · hiring built 2026-11-02
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Backroads (, United Kingdom, 501-1000 employees) has 11 open roles, 4 new in 30 days, and names 14 tools in its postings. (Breaknorm, 4 November 2026, https://breaknorm.co/company/backroads.com)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ProfileBuilt from backroads.com: summary, offerings, customers, certifications and contact points are extracted from its pages, with a confidence score per field.
  • HiringRead hourly from the company's Workday career site; reposts collapse into one record.
  • Tech stackTools the employer's own text names as the team's systems, with the quote; website scripts counted separately.
  • HeadcountLinkedIn where known, otherwise estimated from the site.
FAQ

Backroads: questions

Does Backroads use Salesforce Marketing Cloud?

Yes, by the company's own words: 2 postings name it, first seen 2026-07-22, in the marketing & communications team.

Is Backroads hiring?

11 open roles as of 4 November 2026, 4 opened in the last 30 days and 2 closed. The largest team hiring is general management & consulting.

Where does this profile come from?

From backroads.com itself: we crawled it on 2026-09-06, built the profile on 2026-09-12, and read its career site (Workday) hourly since. Headcount is from LinkedIn.

Who should I write to at Backroads?

The people are behind the login: decision makers by function, verified at the mail server when you open them. 0 public role addresses from the site are there too.

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