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Company · IoT device manufacturers

Fi

As of 3 November 2026, Fi has 6 open roles (5 new in 30 days), its marketing & communications team is hiring most, and its postings name Tableau, Amazon Redshift and Customer.io as the tools the team works in.

As of 3 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

New York, United States201-500 employees50M-250M revenue, est.B2C, D2Cfitracking.com ↗
Headquarters
New York, New York, United States
Employees
201-500 employees (estimated)
Sells to
dog owners
Certifications on site
Site languages
EN, FR
Career system
Lever
6open roles · 5 new in 30 days
14tools named in postings
United Kingdom, United Stateshiring locations
0change signals read in postings
02What they do, whom they sell to, who else does it

Fi in one screen

Read from fitracking.com: what the company does, the customers it names, the buyers we can actually see, and the companies that sell the same thing.

What Fi does

Fi is a technology company that makes smart dog collars with GPS tracking and AI-powered health monitoring for dog owners. Its main offering is the Fi Series 3+ collar, accompanied by the Fi app, Search Party, and Fi Intelligence AI insights. The product is available to consumers worldwide.

fi series 3+ smart collarfi appsearch party featurefi intelligence ai insightsfree trial
Whom it sells to

Named on the site: dog owners.

Who else sells this

Nearest companies by what they do, sell and whom they serve, 51+ employees. 582 scored.

MIBUDDYUnited States · 51-200 employeesPettiMOMOChina · 51-200 employeesTrackiUnited States · 51-200 employeesTrackerFinland · 51-200 employeesNimble WirelessUnited States · 51-200 employeesToptrakingChina · 51-200 employees
03Tech stack, with the evidence

What Fi says it runs

Tools named in the company's own postings as the team's systems, with the sentence that says so. What the website and DNS show is listed separately.

TableauMarketing & communications · high confidence · 2 postings
Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy.
Email Marketing Manager · first seen 2026-10-06
Amazon RedshiftMarketing & communications · high confidence · 2 postings
Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy.
Email Marketing Manager · first seen 2026-08-26
Customer.ioMarketing & communications · high confidence · 2 postings
Proven ability to design and deploy high-impact campaigns end-to-end using CRM and ESP tools (we use Customer.io).
Email Marketing Manager · first seen 2026-09-23
FigmaDesign & UX · high confidence · 1 posting
The role offers a chance to be hands-on in Figma while demonstrating creative strategy expertise that bring Fi’s brand to life.
Director of Product Design · first seen 2026-10-13
SQLFinance & accounting · medium confidence · 4 postings
• Working knowledge of ROI, LTV/CAC, GAAP, and modern analytics tools such as Tableau or SQL; VBA a plus
Strategic Finance Associate · first seen 2026-08-04
PythonEngineering (non-software) · medium confidence · 2 postings
• Familiarity with firmware and software requirements for RF validation, including sensitivity metrics like BER and PER, and comfort using scripts (e.g., Python) for test automation or analysis.
Staff Antenna/ RF Systems Engineer · first seen 2026-08-26
Microsoft ExcelFinance & accounting · medium confidence · 1 posting
• Strong financial modeling skills, including three-statement models, forecasting, and unit economics; advanced Excel fluency required
Strategic Finance Associate · first seen 2026-10-26
DatabricksMarketing & communications · medium confidence · 2 postings
• Hands-on experience with a modern cloud warehouse (Databricks, Snowflake, Redshift) and a BI/dashboarding tool
Lead Marketing Analyst · first seen 2026-08-26
SnowflakeMarketing & communications · medium confidence · 2 postings
• Hands-on experience with a modern cloud warehouse (Databricks, Snowflake, Redshift) and a BI/dashboarding tool
Lead Marketing Analyst · first seen 2026-08-26
Attentivemedium confidence · 1 posting
• Deep hands-on expertise in a major ESP (Klaviyo, Braze, Attentive, Iterable, Customer.io), with range beyond email into push, in-app, or loyalty, referral, and winback programs
Director of Lifecycle Marketing · first seen 2026-09-23
Brazemedium confidence · 1 posting
• Deep hands-on expertise in a major ESP (Klaviyo, Braze, Attentive, Iterable, Customer.io), with range beyond email into push, in-app, or loyalty, referral, and winback programs
Director of Lifecycle Marketing · first seen 2026-09-23
Google AdsMarketing & communications · medium confidence · 1 posting
• Working knowledge of Meta Ads Manager and Google Ads/Google Analytics
Lead Marketing Analyst · first seen 2026-08-26
Google AnalyticsMarketing & communications · medium confidence · 1 posting
• Working knowledge of Meta Ads Manager and Google Ads/Google Analytics
Lead Marketing Analyst · first seen 2026-08-26
Iterablemedium confidence · 1 posting
• Deep hands-on expertise in a major ESP (Klaviyo, Braze, Attentive, Iterable, Customer.io), with range beyond email into push, in-app, or loyalty, referral, and winback programs
Director of Lifecycle Marketing · first seen 2026-09-23
On the website or in DNS

Vendors whose code loads on fitracking.com or whose records sit in its DNS. Page plumbing (libraries, fonts, consent banners) is left out.

04Hiring

6 open roles, 10 opened in 90 days

Read hourly from the company's career system. Open roles and new roles in the last 30 days, by team. Companies hiring marketing & communications in United States →

05Signals

What is changing, read from the postings

Intents are events the employer states about itself, each with the sentence and the posting it came from.

No change signals read in the current postings.

Decision makers at Fi, with verified e-mails, and every change the moment it is posted.

Sales, marketing and IT leaders by function. Add Fi to a monitor and get a webhook when a role opens, a tool appears or a signal is read.

Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

06Lookalikes

Companies like Fi

Nearest by what they do, what they sell and whom they sell to, 51+ employees. 6 of 582 scored.

MIBUDDYIoT device manufacturers · United States51-200 employees
PettiMOMOGeneral pet webshops · China51-200 employees
TrackiGPS fleet tracking telematics · United States51-200 employees
TrackerConsumer electronics manufacturers · Finland51-200 employees
Nimble WirelessCommunications & network equipment manufacturers · United States51-200 employees
ToptrakingSecurity & access control equipment manufacturers · China51-200 employees
07Profile

From the company's own website

Legal nameTHIS LEGAL DOCUMENT CAREFULLY. Barking Labs Corp
IndustryManufacturing & industry · IoT device manufacturers
Offeringsfi series 3+ smart collar · fi app · search party feature · fi intelligence ai insights · free trial
Target customersdog owners
Geographic scopeinternational · also United Kingdom
Reviews found
Public contact points2 role addresses · 0 phone numbers
Pages readprivacy, pricing, terms, home
Datescrawled 2026-08-20 · profiled 2026-08-22 · hiring built 2026-11-02
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Fi (New York, United States, 201-500 employees) has 6 open roles, 5 new in 30 days, and names 14 tools in its postings. (Breaknorm, 3 November 2026, https://breaknorm.co/company/fitracking.com)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ProfileBuilt from fitracking.com: summary, offerings, customers, certifications and contact points are extracted from its pages, with a confidence score per field.
  • HiringRead hourly from the company's Lever career site; reposts collapse into one record.
  • Tech stackTools the employer's own text names as the team's systems, with the quote; website scripts counted separately.
  • HeadcountLinkedIn where known, otherwise estimated from the site.
FAQ

Fi: questions

Does Fi use Tableau?

Yes, by the company's own words: 2 postings name it, first seen 2026-10-06, in the marketing & communications team.

Is Fi hiring?

6 open roles as of 3 November 2026, 5 opened in the last 30 days and 5 closed. The largest team hiring is marketing & communications.

Where does this profile come from?

From fitracking.com itself: we crawled it on 2026-08-20, built the profile on 2026-08-22, and read its career site (Lever) hourly since. Headcount is from LinkedIn.

Who should I write to at Fi?

The people are behind the login: decision makers by function, verified at the mail server when you open them. 2 public role addresses from the site are there too.

Companies and people

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