Tools ·

Companies using meta_

As of 4 November 2026, 456,024 companies carry meta on their website or in their DNS records; none names it in job postings yet.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Largest market
United States · 153,519 companies
Companies with 51+ staff
54,149 · 12% of the footprint
Top industry
Commerce & trade · 21%
Team that names it most
–
Hiring on it, last 30 days
0 companies
Most often alongside
–
456,024companies show meta, all sources
456,024on their website or in DNS records
0name it in their own job postings
0postings naming meta, last 90 days
02 — Two ways we see a tool

Where meta shows up

Each population is counted on its own. We never add them up without saying so, because they answer different questions.

Website and DNS footprint456,024

Companies whose own pages load meta's scripts or embeds, or whose domain's mail and hosting records (SPF, DKIM, MX, CNAME) point at meta. From our crawl of 41.5M company websites and the DNS sweep behind it. Reach: the tool is in the building.

Job postings0

Companies whose own postings say the team works in meta. Read hourly from ~70 applicant tracking systems, with the function, a quote and a date. Intent: the team that runs it is hiring.

Both0

Companies in the footprint whose postings also name meta. The rest of the posting population (0) runs meta without a public trace on the site or in DNS, which is where job data earns its place.

03 — Who uses it

Companies on meta

No company names meta in its job postings with enough confidence to list yet; the companies below carry it on their website or in DNS.

Seen through the website or DNS only

Companies with 1,000+ employees whose website or DNS carries meta but whose postings never name it: the part of the market job data alone misses.

456,024 companies show meta; 5,200 of them have over 1,000 employees.

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04 — Footprint breakdown

By country, company size and industry

The 456,024 companies with meta on their website or in DNS. Click a country for its own page where we have one.

By country
companiesshare
United States
153,51934%
Brazil
44,87510%
United Kingdom
28,2906%
Germany
27,5146%
Australia
16,3594%
Spain
15,8313%
France
14,7833%
Canada
12,7643%
Netherlands
12,5953%
Italy
12,1093%
Czechia
7,2662%
Poland
6,7891%
By company size
companiesshare
Self-employed
174,07038%
2-10 employees
134,06929%
11-50 employees
87,54519%
51-200 employees
32,1377%
201-500 employees
10,8242%
501-1000 employees
4,7841%
1001-5000 employees
4,3741%
5001-10000 employees
8030%
10,001+ employees
1,2270%
By industry
companiesshare
Commerce & trade
95,30221%
Consumer services & leisure
74,44916%
Business & finance services
56,21612%
Media & content
47,83910%
Technology & software
42,3949%
Manufacturing & industry
32,4647%
Property & construction
26,1966%
Health care
23,5965%
Hospitality & travel
18,2924%
Public, community & associations
13,6633%
Automotive
11,3362%
Transport, logistics & rental
3,8531%
05 — What their DNS and pages also say

The mail, hosting and web stack of meta companies

Other tools found on the same companies' websites or in their DNS records. Mail providers and senders come from SPF, DKIM and MX; the rest from page code.

Cloudflare148,892 companies · 33%
Google Workspace145,254 companies · 32%
Microsoft 365122,186 companies · 27%
facebook_pixel117,404 companies · 26%
Mailchimp57,174 companies · 13%SendGrid56,596 companies · 12%Shopify53,259 companies · 12%
microsoft_teams51,459 companies · 11%
microsoft_intune32,966 companies · 7%
Microsoft Entra ID32,799 companies · 7%
Brevo29,498 companies · 6%
Amazon SES29,477 companies · 6%
apple24,590 companies · 5%
google_cloud_dns_google_domains23,697 companies · 5%
Mailgun23,182 companies · 5%Klaviyo21,874 companies · 5%
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

456,024 companies carry meta on their website or in their DNS records; no company names it in its job postings yet. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/meta)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Website codeScripts, tags and embeds found on the company's own pages in our crawl of 41.5M sites. A tool counts once per company.
  • DNS recordsSPF includes, DKIM selectors, MX and CNAME records of the company's domain that point at meta or another vendor. Swept in cycles; dedicated mail-provider and hosting facets open once coverage passes 80% per country.
  • Job postingsRead hourly from the applicant tracking systems behind company career sites. A tool counts when the employer's own text names it as the team's system; candidate wish-lists and apply boilerplate are excluded. Confidence low, medium or high per company.
  • Sending infrastructureCold-e-mail sending domains are look-alike domains on a provider's infrastructure (DNS records, certificate logs) that redirect to the company. Absence is not evidence: only companies with a found sending domain are counted.
  • CompaniesCountry, size and industry come from the company profile we build from its website; headcount from LinkedIn where known, otherwise estimated. Job boards, portals and aggregators are kept out of lists.
FAQ

meta data: questions

How many companies use meta?

456,024 as of 4 November 2026: 456,024 carry meta on their website or in their DNS records and 0 name it in their own job postings; 0 show up in both. We keep the two counts apart because they measure different things.

What does "website or DNS" mean?

Our crawler finds meta's scripts, embeds and tags on the company's own pages, and our DNS sweep reads the domain's mail and hosting records (SPF includes, DKIM selectors, MX, CNAMEs) that point at meta. Either one puts the company in the footprint. The sweep is still running, so this number grows week by week.

Why is the job-posting number so much smaller?

A posting only names a tool when the team that will use it is hiring and chooses to say so. That makes it a smaller but stronger signal: it tells you which team runs meta, with a quote and a date. The footprint tells you reach.

How fresh is this?

Career sites are read hourly, websites are re-crawled on a rolling schedule and DNS is re-swept in cycles. The date at the top is when these counts were computed.

Can I get the list?

Yes. The first 20 are on this page; the full 456,024 with verified e-mails and a weekly feed of new meta users is in the product. Counting is free.

Companies and people

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