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Tools · Category

CRM platforms, ranked by real usage_

As of 4 November 2026, Salesforce leads CRM platforms with 17,524 companies naming it in job postings, ahead of HubSpot at 9,919.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Leader
Salesforce · 17,524
Runner-up
HubSpot · 9,919
Most hiring, 90 days
Salesforce
Highest postings per company
Creatio
Catalogue
T-1.0.1-prov
31,077companies across the category
56%of them on Salesforce
120,273postings naming a CRM platform in 90 days
33tools with enough evidence to rank
02 — Ranking

Every CRM platform we can measure

Companies naming the tool, and postings naming it in the last 90 days. Bars are relative to the leader.

#ToolCompaniescompaniesPostings, 90 dayspostingsper company
1
SalesforceSalesforce
17,524
91,1105.2
2
HubSpotHubSpot
9,919
20,5992.1
3
ZohoZoho
992
1,5851.6
4
PipedrivePipedrive
600
8861.5
5
GoHighLevelHighLevel
252
8993.6
6
SAP CRMSAP
170
5903.5
7
SiebelOracle
158
6694.2
8
Salesforce AppExchangeSalesforce
133
2762.1
9
Veeva CRMVeeva Systems
130
6965.4
10
AttioAttio
128
1751.4
11
SAP Cloud for CustomerSAP
121
4443.7
12
VinSolutionsCox Automotive
84
1521.8
13
CloseClose
83
1501.8
14
InterActionIntapp
82
2102.6
15
SugarCRMSugarCRM
82
1181.4
16
Onyx CRMOnyx
80
1501.9
17
SAP Customer ExperienceSAP
55
2264.1
18
Bitrix24Bitrix
53
891.7
19
DealCloudIntapp
47
982.1
20
Redtail CRMRedtail Technology
43
1012.3
21
Salesforce IndustriesSalesforce
37
1684.5
22
Salesforce Education CloudSalesforce
34
742.2
23
SAP Sales CloudSAP
32
902.8
24
Oracle CXOracle
31
812.6
25
DealerSocketSolera
29
541.9
26
CaseWorthyCaseWorthy
27
642.4
27
CreatioCreatio
26
1586.1
28
CuramIBM
26
1375.3
29
Salesforce Manufacturing CloudSalesforce
25
893.6
30
Follow Up BossFollow Up Boss
23
472.0
31
Salesforce Consumer Goods CloudSalesforce
18
321.8
32
eLeadsCox Automotive
17
301.8
33
onOfficeonOffice
16
261.6
03 — Head to head

Compare two tools

Same data, two columns: who chooses which by size, industry and country.

Salesforce vs HubSpot17,524 · 9,919Salesforce vs Zoho17,524 · 992Salesforce vs Pipedrive17,524 · 600Salesforce vs GoHighLevel17,524 · 252Salesforce vs SAP CRM17,524 · 170HubSpot vs Zoho9,919 · 992HubSpot vs Pipedrive9,919 · 600HubSpot vs GoHighLevel9,919 · 252HubSpot vs SAP CRM9,919 · 170Zoho vs Pipedrive992 · 600Zoho vs GoHighLevel992 · 252Zoho vs SAP CRM992 · 170Pipedrive vs GoHighLevel600 · 252Pipedrive vs SAP CRM600 · 170GoHighLevel vs SAP CRM252 · 170
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Salesforce leads CRM platforms with 17,524 companies naming it in job postings, ahead of HubSpot at 9,919. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/category/crm-platforms)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • CatalogueBreaknorm technology catalogue T-1.0.1-prov: 6,296 tools with vendor and category, editions folded into their parent.
  • CompaniesCompanies whose own postings name the tool as the team's system, any confidence. Candidate wish-lists excluded.
  • 90-day postingsOpen postings first seen or posted in the last 90 days that name the tool.
  • Not countedTools used by teams that do not post jobs, and companies without a career site we can read.
FAQ

CRM platforms: questions

How is this ranking made?

By the number of companies whose own job postings name the tool as the team's system, from the Breaknorm technology catalogue (version T-1.0.1-prov). No vendor paid for a position and no editor chose the order.

Why is this different from review-site rankings?

Review sites rank by reviews collected. This ranks by companies hiring people to work in the tool, which is closer to seats in use. It under-counts tools used by teams that rarely post jobs.

What about product editions?

Editions and sub-products (HubSpot: HubSpot CRM, HubSpot Sales Hub, HubSpot Marketing Hub; Salesforce: Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Lightning, Salesforce Financial Services Cloud, Salesforce Health Cloud, Salesforce Marketing Cloud; Zoho: Zoho CRM) are counted under the parent so no company is counted twice.

Can I get the companies behind a number?

Yes: click a tool, see the first 20, and sign up for the full list with verified e-mails. Counting is free.

Companies and people

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