Shipvane · 4 AE roles
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Fleetora · first roles in DEHubSpot VS Zoho_
As of 4 November 2026, Zoho is named by 992 companies and HubSpot by 9,919; HubSpot skews to companies under 200 people (67% vs 68%), Zoho to companies over 1,000 (10% vs 10%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: HubSpot's script and mail records show on hundreds of thousands of small sites, Zoho rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- HubSpot: 2–200 employees
- 67%
- Zoho: 2–200 employees
- 68%
- HubSpot: 1,000+ employees
- 10%
- Zoho: 1,000+ employees
- 10%
- Postings per company, 90 days
- 2.1 · 1.6
- Website or DNS footprint
- 361,420 · 1,429
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | HubSpot | share | Zoho | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 325 | 3% | 34 | 3% | even |
| 2-10 employees | 1,297 | 13% | 125 | 13% | even |
| 11-50 employees | 2,490 | 25% | 252 | 25% | even |
| 51-200 employees | 2,839 | 29% | 296 | 30% | even |
| 201-500 employees | 1,342 | 14% | 138 | 14% | even |
| 501-1000 employees | 637 | 6% | 52 | 5% | even |
| 1001-5000 employees | 661 | 7% | 57 | 6% | even |
| 5001-10000 employees | 132 | 1% | 18 | 2% | even |
| 10,001+ employees | 196 | 2% | 20 | 2% | even |
| Segment | HubSpot | share | Zoho | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 4,454 | 45% | 352 | 35% | HubSpot |
| Business & finance services | 2,211 | 22% | 245 | 25% | Zoho |
| Manufacturing & industry | 741 | 7% | 101 | 10% | Zoho |
| Consumer services & leisure | 556 | 6% | 66 | 7% | even |
| Property & construction | 360 | 4% | 49 | 5% | even |
| Media & content | 318 | 3% | 32 | 3% | even |
| Commerce & trade | 271 | 3% | 35 | 4% | even |
| Health care | 228 | 2% | 28 | 3% | even |
| Public, community & associations | 226 | 2% | 17 | 2% | even |
| Transport, logistics & rental | 179 | 2% | 23 | 2% | even |
| Utilities & infrastructure | 161 | 2% | 21 | 2% | even |
| Hospitality & travel | 105 | 1% | – | – | outside top 12 |
| Automotive | – | – | 12 | 1% | outside top 12 |
| Segment | HubSpot | share | Zoho | share | Leans |
|---|---|---|---|---|---|
| United States | 5,910 | 60% | 486 | 49% | HubSpot |
| United Kingdom | 757 | 8% | 60 | 6% | even |
| Germany | 729 | 7% | 34 | 3% | HubSpot |
| Canada | 285 | 3% | 38 | 4% | even |
| France | 237 | 2% | 17 | 2% | even |
| India | 227 | 2% | 143 | 14% | Zoho |
| Netherlands | 197 | 2% | 10 | 1% | even |
| Australia | 160 | 2% | 14 | 1% | even |
| Brazil | 142 | 1% | – | – | outside top 12 |
| Spain | 99 | 1% | 13 | 1% | even |
| Belgium | 76 | 1% | – | – | outside top 12 |
| Switzerland | 66 | 1% | 11 | 1% | even |
| United Arab Emirates | – | – | 31 | 3% | outside top 12 |
| Italy | – | – | 8 | 1% | outside top 12 |
| Segment | HubSpot | share | Zoho | share | Leans |
|---|---|---|---|---|---|
| Sales | 10,582 | 38% | 615 | 26% | HubSpot |
| Marketing & communications | 7,166 | 26% | 266 | 11% | HubSpot |
| Customer service & success | 1,719 | 6% | 111 | 5% | even |
| Business development & strategy | 1,629 | 6% | 132 | 6% | even |
| Software engineering | 576 | 2% | 174 | 7% | Zoho |
| IT operations & business systems | 497 | 2% | 114 | 5% | Zoho |
| Data & AI | 466 | 2% | 44 | 2% | even |
| Product, program & project management | 462 | 2% | 89 | 4% | Zoho |
| Finance & accounting | 306 | 1% | 177 | 7% | Zoho |
| Administration & office | 301 | 1% | 66 | 3% | even |
| General management & consulting | 220 | 1% | 42 | 2% | even |
| Design & UX | 136 | 0% | 9 | 0% | even |
| Travel, leisure & events | 124 | 0% | 3 | 0% | even |
| Unclassified | 121 | 0% | 20 | 1% | even |
| Education & training | 105 | 0% | 15 | 1% | even |
| Human resources | 99 | 0% | 65 | 3% | Zoho |
| Retail & store operations | 77 | 0% | 17 | 1% | even |
| Engineering (non-software) | 60 | 0% | 10 | 0% | even |
| real estate and property | 48 | 0% | 12 | 1% | even |
| social care and community | 44 | 0% | 5 | 0% | even |
| Legal, compliance & risk | 41 | 0% | 17 | 1% | even |
| skilled trades and field service | 26 | 0% | 9 | 0% | even |
| arts media and entertainment | 25 | 0% | 2 | 0% | even |
| logistics warehouse and transport | 24 | 0% | 24 | 1% | even |
| construction and civil | 21 | 0% | 8 | 0% | even |
| hospitality and food service | 19 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 16 | 0% | 3 | 0% | even |
| procurement and purchasing | 13 | 0% | 8 | 0% | even |
| healthcare clinical | 10 | 0% | 1 | 0% | even |
| manufacturing and production | 7 | 0% | 2 | 0% | even |
| facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using HubSpot →
Companies using Zoho →
CRM platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Zoho is named by 992 companies in job postings and HubSpot by 9,919; 470 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/hubspot-vs-zoho)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
HubSpot vs Zoho: questions
Which is more used, HubSpot or Zoho?
By companies naming it in their own job postings, HubSpot (9,919) over Zoho (992). By website-and-DNS footprint, HubSpot (361,420 vs 1,429), because its scripts and mail records sit on many small company sites.
Who chooses HubSpot?
67% of HubSpot companies have 2 to 200 employees, against 68% for Zoho. 10% of HubSpot companies have over 1,000 employees, against 10% for Zoho.
Do companies run both?
470 companies name both in their postings, usually HubSpot in marketing and Zoho in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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