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GoHighLevel VS HubSpot_
As of 4 November 2026, HubSpot is named by 9,919 companies and GoHighLevel by 252; GoHighLevel skews to companies under 200 people (76% vs 67%), HubSpot to companies over 1,000 (10% vs 2%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: GoHighLevel's script and mail records show on hundreds of thousands of small sites, HubSpot rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- GoHighLevel: 2–200 employees
- 76%
- HubSpot: 2–200 employees
- 67%
- GoHighLevel: 1,000+ employees
- 2%
- HubSpot: 1,000+ employees
- 10%
- Postings per company, 90 days
- 3.6 · 2.1
- Website or DNS footprint
- 0 · 361,420
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | GoHighLevel | share | HubSpot | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 41 | 16% | 325 | 3% | GoHighLevel |
| 2-10 employees | 70 | 28% | 1,297 | 13% | GoHighLevel |
| 11-50 employees | 84 | 33% | 2,490 | 25% | GoHighLevel |
| 51-200 employees | 37 | 15% | 2,839 | 29% | HubSpot |
| 201-500 employees | 7 | 3% | 1,342 | 14% | HubSpot |
| 501-1000 employees | 7 | 3% | 637 | 6% | HubSpot |
| 1001-5000 employees | 5 | 2% | 661 | 7% | HubSpot |
| 5001-10000 employees | 1 | 0% | 132 | 1% | even |
| 10,001+ employees | – | – | 196 | 2% | outside top 12 |
| Segment | GoHighLevel | share | HubSpot | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 117 | 46% | 2,211 | 22% | GoHighLevel |
| Technology & software | 60 | 24% | 4,454 | 45% | HubSpot |
| Consumer services & leisure | 24 | 10% | 556 | 6% | GoHighLevel |
| Property & construction | 18 | 7% | 360 | 4% | GoHighLevel |
| Media & content | 10 | 4% | 318 | 3% | even |
| Public, community & associations | 6 | 2% | 226 | 2% | even |
| Health care | 6 | 2% | 228 | 2% | even |
| Manufacturing & industry | 4 | 2% | 741 | 7% | HubSpot |
| Automotive | 2 | 1% | – | – | outside top 12 |
| Commerce & trade | 2 | 1% | 271 | 3% | even |
| Transport, logistics & rental | 2 | 1% | 179 | 2% | even |
| Hospitality & travel | 1 | 0% | 105 | 1% | even |
| Utilities & infrastructure | – | – | 161 | 2% | outside top 12 |
| Segment | GoHighLevel | share | HubSpot | share | Leans |
|---|---|---|---|---|---|
| United States | 186 | 74% | 5,910 | 60% | GoHighLevel |
| United Kingdom | 15 | 6% | 757 | 8% | even |
| India | 7 | 3% | 227 | 2% | even |
| Australia | 6 | 2% | 160 | 2% | even |
| United Arab Emirates | 5 | 2% | – | – | outside top 12 |
| Canada | 5 | 2% | 285 | 3% | even |
| Italy | 4 | 2% | – | – | outside top 12 |
| Germany | 3 | 1% | 729 | 7% | HubSpot |
| PH | 3 | 1% | – | – | outside top 12 |
| Austria | 2 | 1% | – | – | outside top 12 |
| AL | 1 | 0% | – | – | outside top 12 |
| Brazil | 1 | 0% | 142 | 1% | even |
| France | – | – | 237 | 2% | outside top 12 |
| Netherlands | – | – | 197 | 2% | outside top 12 |
| Spain | – | – | 99 | 1% | outside top 12 |
| Belgium | – | – | 76 | 1% | outside top 12 |
| Switzerland | – | – | 66 | 1% | outside top 12 |
| Segment | GoHighLevel | share | HubSpot | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 335 | 26% | 7,166 | 26% | even |
| Sales | 271 | 21% | 10,582 | 38% | HubSpot |
| Administration & office | 84 | 7% | 301 | 1% | GoHighLevel |
| Software engineering | 75 | 6% | 576 | 2% | GoHighLevel |
| Customer service & success | 51 | 4% | 1,719 | 6% | HubSpot |
| Data & AI | 36 | 3% | 466 | 2% | even |
| Product, program & project management | 27 | 2% | 462 | 2% | even |
| Engineering (non-software) | 24 | 2% | 60 | 0% | even |
| Finance & accounting | 23 | 2% | 306 | 1% | even |
| Business development & strategy | 13 | 1% | 1,629 | 6% | HubSpot |
| General management & consulting | 13 | 1% | 220 | 1% | even |
| IT operations & business systems | 11 | 1% | 497 | 2% | even |
| Design & UX | 10 | 1% | 136 | 0% | even |
| real estate and property | 10 | 1% | 48 | 0% | even |
| Human resources | 5 | 0% | 99 | 0% | even |
| Unclassified | 5 | 0% | 121 | 0% | even |
| Travel, leisure & events | 3 | 0% | 124 | 0% | even |
| arts media and entertainment | 2 | 0% | 25 | 0% | even |
| Legal, compliance & risk | 2 | 0% | 41 | 0% | even |
| logistics warehouse and transport | 2 | 0% | 24 | 0% | even |
| social care and community | 2 | 0% | 44 | 0% | even |
| Education & training | 1 | 0% | 105 | 0% | even |
| facilities cleaning and security | 1 | 0% | – | – | outside top 12 |
| healthcare clinical | 1 | 0% | 10 | 0% | even |
| healthcare support and caregiving | 1 | 0% | – | – | outside top 12 |
| research and science | 1 | 0% | – | – | outside top 12 |
| Retail & store operations | 1 | 0% | 77 | 0% | even |
| skilled trades and field service | – | – | 26 | 0% | outside top 12 |
| construction and civil | – | – | 21 | 0% | outside top 12 |
| hospitality and food service | – | – | 19 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 16 | 0% | outside top 12 |
| procurement and purchasing | – | – | 13 | 0% | outside top 12 |
| manufacturing and production | – | – | 7 | 0% | outside top 12 |
The companies behind each column
Companies using GoHighLevel →
Companies using HubSpot →
CRM platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
HubSpot is named by 9,919 companies in job postings and GoHighLevel by 252; 138 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/gohighlevel-vs-hubspot)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
GoHighLevel vs HubSpot: questions
Which is more used, GoHighLevel or HubSpot?
By companies naming it in their own job postings, HubSpot (9,919) over GoHighLevel (252). By website-and-DNS footprint, HubSpot (361,420 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses GoHighLevel?
76% of GoHighLevel companies have 2 to 200 employees, against 67% for HubSpot. 2% of GoHighLevel companies have over 1,000 employees, against 10% for HubSpot.
Do companies run both?
138 companies name both in their postings, usually GoHighLevel in marketing and HubSpot in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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