Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DESalesforce VS SAP CRM_
As of 4 November 2026, SAP CRM is named by 170 companies and Salesforce by 17,524; Salesforce skews to companies under 200 people (45% vs 28%), SAP CRM to companies over 1,000 (50% vs 25%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Salesforce's script and mail records show on hundreds of thousands of small sites, SAP CRM rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Salesforce: 2–200 employees
- 45%
- SAP CRM: 2–200 employees
- 28%
- Salesforce: 1,000+ employees
- 25%
- SAP CRM: 1,000+ employees
- 50%
- Postings per company, 90 days
- 5.2 · 3.5
- Website or DNS footprint
- 60,966 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Salesforce | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 369 | 2% | 4 | 2% | even |
| 2-10 employees | 1,207 | 7% | 5 | 3% | Salesforce |
| 11-50 employees | 2,413 | 14% | 19 | 11% | Salesforce |
| 51-200 employees | 4,328 | 25% | 23 | 14% | Salesforce |
| 201-500 employees | 2,999 | 17% | 22 | 13% | Salesforce |
| 501-1000 employees | 1,900 | 11% | 12 | 7% | Salesforce |
| 1001-5000 employees | 2,520 | 14% | 27 | 16% | even |
| 5001-10000 employees | 635 | 4% | 12 | 7% | SAP CRM |
| 10,001+ employees | 1,153 | 7% | 46 | 27% | SAP CRM |
| Segment | Salesforce | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 5,561 | 32% | 48 | 28% | Salesforce |
| Business & finance services | 3,571 | 20% | 22 | 13% | Salesforce |
| Manufacturing & industry | 2,243 | 13% | 51 | 30% | SAP CRM |
| Public, community & associations | 1,239 | 7% | 2 | 1% | Salesforce |
| Consumer services & leisure | 988 | 6% | 4 | 2% | Salesforce |
| Property & construction | 717 | 4% | 7 | 4% | even |
| Commerce & trade | 690 | 4% | 9 | 5% | even |
| Health care | 576 | 3% | 3 | 2% | even |
| Media & content | 562 | 3% | 6 | 4% | even |
| Utilities & infrastructure | 513 | 3% | 13 | 8% | SAP CRM |
| Transport, logistics & rental | 337 | 2% | – | – | outside top 12 |
| Hospitality & travel | 253 | 1% | 1 | 1% | even |
| Automotive | – | – | 4 | 2% | outside top 12 |
| Segment | Salesforce | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| United States | 11,914 | 68% | 60 | 35% | Salesforce |
| United Kingdom | 1,111 | 6% | 5 | 3% | Salesforce |
| Germany | 681 | 4% | 32 | 19% | SAP CRM |
| Canada | 501 | 3% | – | – | outside top 12 |
| France | 390 | 2% | 10 | 6% | SAP CRM |
| India | 286 | 2% | 7 | 4% | SAP CRM |
| Australia | 268 | 2% | 8 | 5% | SAP CRM |
| Brazil | 200 | 1% | – | – | outside top 12 |
| Netherlands | 149 | 1% | 3 | 2% | even |
| Spain | 143 | 1% | 3 | 2% | even |
| Italy | 113 | 1% | – | – | outside top 12 |
| Switzerland | 93 | 1% | 7 | 4% | SAP CRM |
| Sweden | – | – | 4 | 2% | outside top 12 |
| United Arab Emirates | – | – | 3 | 2% | outside top 12 |
| Denmark | – | – | 3 | 2% | outside top 12 |
| Segment | Salesforce | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| Sales | 41,717 | 36% | 118 | 15% | Salesforce |
| Software engineering | 10,316 | 9% | 51 | 7% | Salesforce |
| IT operations & business systems | 7,274 | 6% | 360 | 46% | SAP CRM |
| Customer service & success | 7,097 | 6% | 29 | 4% | Salesforce |
| Marketing & communications | 6,261 | 5% | 13 | 2% | Salesforce |
| Business development & strategy | 5,576 | 5% | 1 | 0% | Salesforce |
| Finance & accounting | 4,209 | 4% | 12 | 2% | Salesforce |
| Product, program & project management | 3,873 | 3% | 22 | 3% | even |
| Data & AI | 3,229 | 3% | 13 | 2% | even |
| General management & consulting | 1,684 | 1% | 14 | 2% | even |
| Administration & office | 1,105 | 1% | 3 | 0% | even |
| Human resources | 812 | 1% | 1 | 0% | even |
| Retail & store operations | 746 | 1% | 2 | 0% | even |
| skilled trades and field service | 726 | 1% | 5 | 1% | even |
| Legal, compliance & risk | 649 | 1% | – | – | outside top 12 |
| Education & training | 633 | 1% | – | – | outside top 12 |
| Unclassified | 599 | 1% | 8 | 1% | even |
| Quality, safety & environment | 426 | 0% | 1 | 0% | even |
| Travel, leisure & events | 423 | 0% | 1 | 0% | even |
| logistics warehouse and transport | 419 | 0% | 3 | 0% | even |
| social care and community | 415 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 402 | 0% | 2 | 0% | even |
| Design & UX | 374 | 0% | – | – | outside top 12 |
| construction and civil | 361 | 0% | – | – | outside top 12 |
| healthcare clinical | 264 | 0% | – | – | outside top 12 |
| real estate and property | 214 | 0% | – | – | outside top 12 |
| procurement and purchasing | 171 | 0% | 2 | 0% | even |
| hospitality and food service | 111 | 0% | – | – | outside top 12 |
| research and science | 66 | 0% | – | – | outside top 12 |
| personal care and wellness | 60 | 0% | – | – | outside top 12 |
The companies behind each column
Companies using Salesforce →
Companies using SAP CRM →
CRM platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP CRM is named by 170 companies in job postings and Salesforce by 17,524; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/salesforce-vs-sap-crm)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Salesforce vs SAP CRM: questions
Which is more used, Salesforce or SAP CRM?
By companies naming it in their own job postings, Salesforce (17,524) over SAP CRM (170). By website-and-DNS footprint, Salesforce (60,966 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Salesforce?
45% of Salesforce companies have 2 to 200 employees, against 28% for SAP CRM. 25% of Salesforce companies have over 1,000 employees, against 50% for SAP CRM.
Do companies run both?
0 companies name both in their postings, usually Salesforce in marketing and SAP CRM in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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