Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEHubSpot VS SAP CRM_
As of 4 November 2026, SAP CRM is named by 170 companies and HubSpot by 9,919; HubSpot skews to companies under 200 people (67% vs 28%), SAP CRM to companies over 1,000 (50% vs 10%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: HubSpot's script and mail records show on hundreds of thousands of small sites, SAP CRM rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- HubSpot: 2–200 employees
- 67%
- SAP CRM: 2–200 employees
- 28%
- HubSpot: 1,000+ employees
- 10%
- SAP CRM: 1,000+ employees
- 50%
- Postings per company, 90 days
- 2.1 · 3.5
- Website or DNS footprint
- 361,420 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | HubSpot | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 325 | 3% | 4 | 2% | even |
| 2-10 employees | 1,297 | 13% | 5 | 3% | HubSpot |
| 11-50 employees | 2,490 | 25% | 19 | 11% | HubSpot |
| 51-200 employees | 2,839 | 29% | 23 | 14% | HubSpot |
| 201-500 employees | 1,342 | 14% | 22 | 13% | even |
| 501-1000 employees | 637 | 6% | 12 | 7% | even |
| 1001-5000 employees | 661 | 7% | 27 | 16% | SAP CRM |
| 5001-10000 employees | 132 | 1% | 12 | 7% | SAP CRM |
| 10,001+ employees | 196 | 2% | 46 | 27% | SAP CRM |
| Segment | HubSpot | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 4,454 | 45% | 48 | 28% | HubSpot |
| Business & finance services | 2,211 | 22% | 22 | 13% | HubSpot |
| Manufacturing & industry | 741 | 7% | 51 | 30% | SAP CRM |
| Consumer services & leisure | 556 | 6% | 4 | 2% | HubSpot |
| Property & construction | 360 | 4% | 7 | 4% | even |
| Media & content | 318 | 3% | 6 | 4% | even |
| Commerce & trade | 271 | 3% | 9 | 5% | SAP CRM |
| Health care | 228 | 2% | 3 | 2% | even |
| Public, community & associations | 226 | 2% | 2 | 1% | even |
| Transport, logistics & rental | 179 | 2% | – | – | outside top 12 |
| Utilities & infrastructure | 161 | 2% | 13 | 8% | SAP CRM |
| Hospitality & travel | 105 | 1% | 1 | 1% | even |
| Automotive | – | – | 4 | 2% | outside top 12 |
| Segment | HubSpot | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| United States | 5,910 | 60% | 60 | 35% | HubSpot |
| United Kingdom | 757 | 8% | 5 | 3% | HubSpot |
| Germany | 729 | 7% | 32 | 19% | SAP CRM |
| Canada | 285 | 3% | – | – | outside top 12 |
| France | 237 | 2% | 10 | 6% | SAP CRM |
| India | 227 | 2% | 7 | 4% | even |
| Netherlands | 197 | 2% | 3 | 2% | even |
| Australia | 160 | 2% | 8 | 5% | SAP CRM |
| Brazil | 142 | 1% | – | – | outside top 12 |
| Spain | 99 | 1% | 3 | 2% | even |
| Belgium | 76 | 1% | – | – | outside top 12 |
| Switzerland | 66 | 1% | 7 | 4% | SAP CRM |
| Sweden | – | – | 4 | 2% | outside top 12 |
| United Arab Emirates | – | – | 3 | 2% | outside top 12 |
| Denmark | – | – | 3 | 2% | outside top 12 |
| Segment | HubSpot | share | SAP CRM | share | Leans |
|---|---|---|---|---|---|
| Sales | 10,582 | 38% | 118 | 15% | HubSpot |
| Marketing & communications | 7,166 | 26% | 13 | 2% | HubSpot |
| Customer service & success | 1,719 | 6% | 29 | 4% | HubSpot |
| Business development & strategy | 1,629 | 6% | 1 | 0% | HubSpot |
| Software engineering | 576 | 2% | 51 | 7% | SAP CRM |
| IT operations & business systems | 497 | 2% | 360 | 46% | SAP CRM |
| Data & AI | 466 | 2% | 13 | 2% | even |
| Product, program & project management | 462 | 2% | 22 | 3% | even |
| Finance & accounting | 306 | 1% | 12 | 2% | even |
| Administration & office | 301 | 1% | 3 | 0% | even |
| General management & consulting | 220 | 1% | 14 | 2% | even |
| Design & UX | 136 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 124 | 0% | 1 | 0% | even |
| Unclassified | 121 | 0% | 8 | 1% | even |
| Education & training | 105 | 0% | – | – | outside top 12 |
| Human resources | 99 | 0% | 1 | 0% | even |
| Retail & store operations | 77 | 0% | 2 | 0% | even |
| Engineering (non-software) | 60 | 0% | 2 | 0% | even |
| real estate and property | 48 | 0% | – | – | outside top 12 |
| social care and community | 44 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 41 | 0% | – | – | outside top 12 |
| skilled trades and field service | 26 | 0% | 5 | 1% | even |
| arts media and entertainment | 25 | 0% | – | – | outside top 12 |
| logistics warehouse and transport | 24 | 0% | 3 | 0% | even |
| construction and civil | 21 | 0% | – | – | outside top 12 |
| hospitality and food service | 19 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 16 | 0% | 1 | 0% | even |
| procurement and purchasing | 13 | 0% | 2 | 0% | even |
| healthcare clinical | 10 | 0% | – | – | outside top 12 |
| manufacturing and production | 7 | 0% | – | – | outside top 12 |
The companies behind each column
Companies using HubSpot →
Companies using SAP CRM →
CRM platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP CRM is named by 170 companies in job postings and HubSpot by 9,919; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/hubspot-vs-sap-crm)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
HubSpot vs SAP CRM: questions
Which is more used, HubSpot or SAP CRM?
By companies naming it in their own job postings, HubSpot (9,919) over SAP CRM (170). By website-and-DNS footprint, HubSpot (361,420 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses HubSpot?
67% of HubSpot companies have 2 to 200 employees, against 28% for SAP CRM. 10% of HubSpot companies have over 1,000 employees, against 50% for SAP CRM.
Do companies run both?
0 companies name both in their postings, usually HubSpot in marketing and SAP CRM in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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