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Company · HR management software

Sona

As of 1 November 2026, Sona has 11 open roles (3 new in 30 days), its sales team is hiring most, and its postings name Claude Code, Cursor and Google Workspace as the tools the team works in.

As of 1 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

London, United Kingdom51-200 employees10M-50M revenue, est.B2Bsona.ai ↗LinkedIn ↗
Headquarters
London, England, United Kingdom
Employees
51-200 employees (linkedin)
Sells to
hospitality, hotels, care
Certifications on site
Site languages
EN
Career system
Ashby
11open roles · 3 new in 30 days
6tools named in postings
United Kingdom, United Stateshiring locations
0change signals read in postings
02What they do, whom they sell to, who else does it

Sona in one screen

Read from sona.ai: what the company does, the customers it names, the buyers we can actually see, and the companies that sell the same thing.

What Sona does

Sona is an AI workforce management software platform that helps large organisations improve efficiency and performance by raising the quality of workforce decisions across every location. Its offerings include labour demand forecasting, autonomous scheduling, HR, payroll, applicant tracking, learning and compliance training, and real-time analytics. It serves industries such as hospitality, hotels, care, retail, and logistics.

forecastingschedulinghr platformpayrollatslmsraffy ai assistantemployee app
Whom it sells to

Named on the site: hospitality, hotels, care, retail, logistics, hospitality and leisure, care providers, retail and multi-site, logistics and transport.

Who else sells this

Nearest companies by what they do, sell and whom they serve, 51+ employees. 584 scored.

NowstaUnited States · 51-200 employeesWorkforce.comUnited States · 51-200 employeesSense WorkplaceUnited Kingdom · 51-200 employeesSenseUnited States · 201-500 employeesPhenomUnited States · 1001-5000 employeesFountainUnited States · 201-500 employees
03Tech stack, with the evidence

What Sona says it runs

Tools named in the company's own postings as the team's systems, with the sentence that says so. What the website and DNS show is listed separately.

SmartsheetProduct, program & project management · low confidence · 1 posting
• Bonus: experience with workforce management or HR software, prior use of Smartsheets, experience managing customers in a frontline or operationally complex industry.
Project Manager · first seen 2026-08-21
On the website or in DNS

Vendors whose code loads on sona.ai or whose records sit in its DNS. Page plumbing (libraries, fonts, consent banners) is left out.

04Hiring

11 open roles, 9 opened in 90 days

Read hourly from the company's career system. Open roles and new roles in the last 30 days, by team. Companies hiring sales in United Kingdom →

05Signals

What is changing, read from the postings

Intents are events the employer states about itself, each with the sentence and the posting it came from.

No change signals read in the current postings.

Decision makers at Sona, with verified e-mails, and every change the moment it is posted.

Sales, marketing and IT leaders by function. Add Sona to a monitor and get a webhook when a role opens, a tool appears or a signal is read.

Start free, no card. The first 20 are above; e-mails are verified at the mail server when you open them.

06Lookalikes

Companies like Sona

Nearest by what they do, what they sell and whom they sell to, 51+ employees. 6 of 584 scored.

NowstaWorkforce scheduling software · United States51-200 employees
Workforce.comWorkforce scheduling software · United States51-200 employees
Sense WorkplaceHR management software · United Kingdom51-200 employees
SenseAI recruiting talent software · United States201-500 employees
PhenomHR management software · United States1001-5000 employees
FountainHR management software · United States201-500 employees
07Profile

From the company's own website

Legal nameSona
IndustryTechnology & software · HR management software
Offeringsforecasting · scheduling · hr platform · payroll · ats · lms · raffy ai assistant · employee app
Target customershospitality · hotels · care · retail · logistics · hospitality and leisure · care providers · retail and multi-site · logistics and transport
Geographic scopeunknown · also United States
Reviews found
Public contact points0 role addresses · 0 phone numbers
Pages readprivacy, pricing, team, home, contact, careers, references
Datescrawled 2026-08-02 · profiled 2026-08-15 · hiring built 2026-10-27
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Sona (London, United Kingdom, 51-200 employees) has 11 open roles, 3 new in 30 days, and names 6 tools in its postings. (Breaknorm, 1 November 2026, https://breaknorm.co/company/sona.ai)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • ProfileBuilt from sona.ai: summary, offerings, customers, certifications and contact points are extracted from its pages, with a confidence score per field.
  • HiringRead hourly from the company's Ashby career site; reposts collapse into one record.
  • Tech stackTools the employer's own text names as the team's systems, with the quote; website scripts counted separately.
  • HeadcountLinkedIn where known, otherwise estimated from the site.
FAQ

Sona: questions

Does Sona use Claude Code?

Yes, by the company's own words: 1 posting name it, first seen 2026-04-09, in the software engineering team.

Is Sona hiring?

11 open roles as of 1 November 2026, 3 opened in the last 30 days and 3 closed. The largest team hiring is sales.

Where does this profile come from?

From sona.ai itself: we crawled it on 2026-08-02, built the profile on 2026-08-15, and read its career site (Ashby) hourly since. Headcount is from LinkedIn.

Who should I write to at Sona?

The people are behind the login: decision makers by function, verified at the mail server when you open them. 0 public role addresses from the site are there too.

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