Adjust VS AppsFlyer
As of 4 November 2026, AppsFlyer is named by 369 companies and Adjust by 252; Adjust skews to companies under 200 people (54% vs 50%), AppsFlyer to companies over 1,000 (23% vs 19%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Adjust's script and mail records show on hundreds of thousands of small sites, AppsFlyer rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Adjust: 2–200 employees
- 54%
- AppsFlyer: 2–200 employees
- 50%
- Adjust: 1,000+ employees
- 19%
- AppsFlyer: 1,000+ employees
- 23%
- Postings per company, 90 days
- 1.7 · 1.7
- Website or DNS footprint
- 0 · 697
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Adjust | share | AppsFlyer | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 12 | 5% | 17 | 5% | even |
| 2-10 employees | 21 | 8% | 24 | 7% | even |
| 11-50 employees | 44 | 17% | 65 | 18% | even |
| 51-200 employees | 70 | 28% | 95 | 26% | Adjust |
| 201-500 employees | 34 | 13% | 54 | 15% | even |
| 501-1000 employees | 23 | 9% | 28 | 8% | even |
| 1001-5000 employees | 18 | 7% | 43 | 12% | AppsFlyer |
| 5001-10000 employees | 9 | 4% | 14 | 4% | even |
| 10,001+ employees | 21 | 8% | 29 | 8% | even |
| Segment | Adjust | share | AppsFlyer | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 79 | 31% | 130 | 35% | AppsFlyer |
| Technology & software | 71 | 28% | 109 | 30% | even |
| Media & content | 57 | 23% | 85 | 23% | even |
| Commerce & trade | 13 | 5% | 14 | 4% | even |
| Manufacturing & industry | 11 | 4% | 7 | 2% | Adjust |
| Hospitality & travel | 6 | 2% | 8 | 2% | even |
| Public, community & associations | 3 | 1% | 4 | 1% | even |
| Transport, logistics & rental | 3 | 1% | 1 | 0% | even |
| Utilities & infrastructure | 3 | 1% | – | – | outside top 12 |
| Automotive | 2 | 1% | 3 | 1% | even |
| Health care | 2 | 1% | 2 | 1% | even |
| Consumer services & leisure | 1 | 0% | 4 | 1% | even |
| Property & construction | – | – | 1 | 0% | outside top 12 |
| Segment | Adjust | share | AppsFlyer | share | Leans |
|---|---|---|---|---|---|
| United States | 127 | 50% | 180 | 49% | even |
| Germany | 18 | 7% | 15 | 4% | Adjust |
| United Kingdom | 16 | 6% | 22 | 6% | even |
| France | 12 | 5% | 13 | 4% | even |
| Singapore | 7 | 3% | 8 | 2% | even |
| India | 6 | 2% | 12 | 3% | even |
| Brazil | 5 | 2% | 11 | 3% | even |
| Spain | 4 | 2% | – | – | outside top 12 |
| Italy | 4 | 2% | – | – | outside top 12 |
| Ukraine | 4 | 2% | – | – | outside top 12 |
| United Arab Emirates | 3 | 1% | 5 | 1% | even |
| Cyprus | 3 | 1% | 7 | 2% | even |
| Netherlands | – | – | 7 | 2% | outside top 12 |
| ID | – | – | 6 | 2% | outside top 12 |
| Canada | – | – | 5 | 1% | outside top 12 |
| Segment | Adjust | share | AppsFlyer | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 324 | 56% | 491 | 57% | even |
| Data & AI | 47 | 8% | 75 | 9% | even |
| Software engineering | 30 | 5% | 62 | 7% | AppsFlyer |
| Sales | 26 | 5% | 35 | 4% | even |
| Customer service & success | 14 | 2% | 19 | 2% | even |
| Product, program & project management | 14 | 2% | 26 | 3% | even |
| Business development & strategy | 4 | 1% | 6 | 1% | even |
| Finance & accounting | 4 | 1% | 4 | 0% | even |
| Design & UX | 3 | 1% | 1 | 0% | even |
| General management & consulting | 3 | 1% | 3 | 0% | even |
| Manufacturing and production | 3 | 1% | 2 | 0% | even |
| Legal, compliance & risk | 2 | 0% | 2 | 0% | even |
| Engineering (non-software) | 1 | 0% | – | – | outside top 12 |
| Healthcare clinical | 1 | 0% | – | – | outside top 12 |
| Personal care and wellness | 1 | 0% | – | – | outside top 12 |
| Research and science | 1 | 0% | – | – | outside top 12 |
| Unclassified | 1 | 0% | – | – | outside top 12 |
| IT operations & business systems | – | – | 3 | 0% | outside top 12 |
| Human resources | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Adjust →
Companies using AppsFlyer →
Web analytics ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
AppsFlyer is named by 369 companies in job postings and Adjust by 252; 283 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/adjust-vs-appsflyer)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Adjust vs AppsFlyer: questions
Which is more used, Adjust or AppsFlyer?
By companies naming it in their own job postings, AppsFlyer (369) over Adjust (252). By website-and-DNS footprint, AppsFlyer (697 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Adjust?
54% of Adjust companies have 2 to 200 employees, against 50% for AppsFlyer. 19% of Adjust companies have over 1,000 employees, against 23% for AppsFlyer.
Do companies run both?
283 companies name both in their postings, usually Adjust in marketing and AppsFlyer in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Adjust or AppsFlyer. Start free, no card.