Shipvane · 4 AE roles
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Fleetora · first roles in DEWeb analytics, ranked by real usage_
As of 4 November 2026, Google Analytics leads Web analytics with 9,079 companies naming it in job postings, ahead of Adobe Analytics at 808.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Leader
- Google Analytics · 9,079
- Runner-up
- Adobe Analytics · 808
- Most hiring, 90 days
- Google Analytics
- Highest postings per company
- Adobe Customer Journey Analytics
- Catalogue
- T-1.0.1-prov
Every Web analytic we can measure
Companies naming the tool, and postings naming it in the last 90 days. Bars are relative to the leader.
| # | Tool | Companies | companies | Postings, 90 days | postings | per company |
|---|---|---|---|---|---|---|
| 1 | Google AnalyticsGoogle | 9,079 | 25,164 | 2.8 | ||
| 2 | Adobe AnalyticsAdobe | 808 | 1,923 | 2.4 | ||
| 3 | AppsFlyerAppsFlyer | 369 | 637 | 1.7 | ||
| 4 | AdjustAppLovin | 252 | 427 | 1.7 | ||
| 5 | MatomoMatomo | 144 | 237 | 1.6 | ||
| 6 | WebtrendsWebtrends | 96 | 103 | 1.1 | ||
| 7 | 94 | 266 | 2.8 | |||
| 8 | Triple WhaleTriple Whale | 85 | 173 | 2.0 | ||
| 9 | SKAdNetworkApple | 84 | 158 | 1.9 | ||
| 10 | NorthbeamNorthbeam | 59 | 158 | 2.7 | ||
| 11 | SingularSingular Labs | 57 | 114 | 2.0 | ||
| 12 | NetInsightIBM | 55 | 52 | 0.9 | ||
| 13 | PianoPiano | 51 | 97 | 1.9 | ||
| 14 | CallRailCallRail | 41 | 68 | 1.7 | ||
| 15 | Firebase AnalyticsGoogle | 39 | 33 | 0.8 | ||
| 16 | DreamdataDreamdata | 28 | 41 | 1.5 | ||
| 17 | Moat AnalyticsOracle | 28 | 74 | 2.6 | ||
| 18 | ChartbeatChartbeat | 24 | 51 | 2.1 | ||
| 19 | KochavaKochava | 23 | 42 | 1.8 | ||
| 20 | etrackeretracker | 12 | 26 | 2.2 |
Compare two tools
Same data, two columns: who chooses which by size, industry and country.
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Analytics leads Web analytics with 9,079 companies naming it in job postings, ahead of Adobe Analytics at 808. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/category/web-analytics-attribution)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- CatalogueBreaknorm technology catalogue T-1.0.1-prov: 6,296 tools with vendor and category, editions folded into their parent.
- CompaniesCompanies whose own postings name the tool as the team's system, any confidence. Candidate wish-lists excluded.
- 90-day postingsOpen postings first seen or posted in the last 90 days that name the tool.
- Not countedTools used by teams that do not post jobs, and companies without a career site we can read.
Web analytics: questions
How is this ranking made?
By the number of companies whose own job postings name the tool as the team's system, from the Breaknorm technology catalogue (version T-1.0.1-prov). No vendor paid for a position and no editor chose the order.
Why is this different from review-site rankings?
Review sites rank by reviews collected. This ranks by companies hiring people to work in the tool, which is closer to seats in use. It under-counts tools used by teams that rarely post jobs.
What about product editions?
Editions and sub-products () are counted under the parent so no company is counted twice.
Can I get the companies behind a number?
Yes: click a tool, see the first 20, and sign up for the full list with verified e-mails. Counting is free.
Get the companies your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on every tool,
ranked by what they say
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