AppsFlyer VS Google Analytics
As of 4 November 2026, Google Analytics is named by 9,079 companies and AppsFlyer by 369; AppsFlyer skews to companies under 200 people (50% vs 59%), Google Analytics to companies over 1,000 (18% vs 23%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AppsFlyer's script and mail records show on hundreds of thousands of small sites, Google Analytics rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- AppsFlyer: 2–200 employees
- 50%
- Google Analytics: 2–200 employees
- 59%
- AppsFlyer: 1,000+ employees
- 23%
- Google Analytics: 1,000+ employees
- 18%
- Postings per company, 90 days
- 1.7 · 2.8
- Website or DNS footprint
- 697 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | AppsFlyer | share | Google Analytics | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 17 | 5% | 347 | 4% | even |
| 2-10 employees | 24 | 7% | 1,244 | 14% | Google Analytics |
| 11-50 employees | 65 | 18% | 2,120 | 23% | Google Analytics |
| 51-200 employees | 95 | 26% | 1,955 | 22% | AppsFlyer |
| 201-500 employees | 54 | 15% | 1,142 | 13% | AppsFlyer |
| 501-1000 employees | 28 | 8% | 642 | 7% | even |
| 1001-5000 employees | 43 | 12% | 935 | 10% | even |
| 5001-10000 employees | 14 | 4% | 237 | 3% | even |
| 10,001+ employees | 29 | 8% | 457 | 5% | AppsFlyer |
| Segment | AppsFlyer | share | Google Analytics | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 130 | 35% | 2,745 | 30% | AppsFlyer |
| Technology & software | 109 | 30% | 2,187 | 24% | AppsFlyer |
| Media & content | 85 | 23% | 608 | 7% | AppsFlyer |
| Commerce & trade | 14 | 4% | 783 | 9% | Google Analytics |
| Hospitality & travel | 8 | 2% | 229 | 3% | even |
| Manufacturing & industry | 7 | 2% | 749 | 8% | Google Analytics |
| Public, community & associations | 4 | 1% | 311 | 3% | Google Analytics |
| Consumer services & leisure | 4 | 1% | 579 | 6% | Google Analytics |
| Automotive | 3 | 1% | 152 | 2% | even |
| Health care | 2 | 1% | 229 | 3% | even |
| Property & construction | 1 | 0% | 288 | 3% | Google Analytics |
| Transport, logistics & rental | 1 | 0% | – | – | outside top 12 |
| Utilities & infrastructure | – | – | 115 | 1% | outside top 12 |
| Segment | AppsFlyer | share | Google Analytics | share | Leans |
|---|---|---|---|---|---|
| United States | 180 | 49% | 4,188 | 46% | AppsFlyer |
| United Kingdom | 22 | 6% | 676 | 7% | even |
| Germany | 15 | 4% | 685 | 8% | Google Analytics |
| France | 13 | 4% | 253 | 3% | even |
| India | 12 | 3% | 505 | 6% | Google Analytics |
| Brazil | 11 | 3% | 165 | 2% | even |
| Singapore | 8 | 2% | – | – | outside top 12 |
| Cyprus | 7 | 2% | – | – | outside top 12 |
| Netherlands | 7 | 2% | 385 | 4% | Google Analytics |
| ID | 6 | 2% | – | – | outside top 12 |
| United Arab Emirates | 5 | 1% | – | – | outside top 12 |
| Canada | 5 | 1% | 236 | 3% | even |
| Poland | – | – | 166 | 2% | outside top 12 |
| Australia | – | – | 154 | 2% | outside top 12 |
| Italy | – | – | 108 | 1% | outside top 12 |
| Spain | – | – | 99 | 1% | outside top 12 |
| Segment | AppsFlyer | share | Google Analytics | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 491 | 57% | 21,062 | 65% | Google Analytics |
| Data & AI | 75 | 9% | 1,244 | 4% | AppsFlyer |
| Software engineering | 62 | 7% | 947 | 3% | AppsFlyer |
| Sales | 35 | 4% | 745 | 2% | even |
| Product, program & project management | 26 | 3% | 730 | 2% | even |
| Customer service & success | 19 | 2% | 201 | 1% | even |
| Business development & strategy | 6 | 1% | 196 | 1% | even |
| Finance & accounting | 4 | 0% | 63 | 0% | even |
| General management & consulting | 3 | 0% | 75 | 0% | even |
| IT operations & business systems | 3 | 0% | 194 | 1% | even |
| Legal, compliance & risk | 2 | 0% | 54 | 0% | even |
| Manufacturing and production | 2 | 0% | 18 | 0% | even |
| Design & UX | 1 | 0% | 286 | 1% | even |
| Human resources | 1 | 0% | 35 | 0% | even |
| Unclassified | – | – | 892 | 3% | outside top 12 |
| Arts media and entertainment | – | – | 147 | 0% | outside top 12 |
| Administration & office | – | – | 110 | 0% | outside top 12 |
| Hospitality and food service | – | – | 78 | 0% | outside top 12 |
| Skilled trades and field service | – | – | 66 | 0% | outside top 12 |
| Healthcare clinical | – | – | 63 | 0% | outside top 12 |
| Education & training | – | – | 54 | 0% | outside top 12 |
| Social care and community | – | – | 52 | 0% | outside top 12 |
| Engineering (non-software) | – | – | 44 | 0% | outside top 12 |
| Retail & store operations | – | – | 39 | 0% | outside top 12 |
| Logistics warehouse and transport | – | – | 32 | 0% | outside top 12 |
| Real estate and property | – | – | 31 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 26 | 0% | outside top 12 |
| Construction and civil | – | – | 22 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 21 | 0% | outside top 12 |
| Healthcare support and caregiving | – | – | 19 | 0% | outside top 12 |
The companies behind each column
Companies using AppsFlyer →
Companies using Google Analytics →
Web analytics ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Analytics is named by 9,079 companies in job postings and AppsFlyer by 369; 204 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/appsflyer-vs-google-analytics)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
AppsFlyer vs Google Analytics: questions
Which is more used, AppsFlyer or Google Analytics?
By companies naming it in their own job postings, Google Analytics (9,079) over AppsFlyer (369). By website-and-DNS footprint, AppsFlyer (697 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses AppsFlyer?
50% of AppsFlyer companies have 2 to 200 employees, against 59% for Google Analytics. 23% of AppsFlyer companies have over 1,000 employees, against 18% for Google Analytics.
Do companies run both?
204 companies name both in their postings, usually AppsFlyer in marketing and Google Analytics in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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