Adobe Experience Platform VS Hightouch
As of 4 November 2026, Hightouch is named by 113 companies and Adobe Experience Platform by 208; Adobe Experience Platform skews to companies under 200 people (24% vs 43%), Hightouch to companies over 1,000 (29% vs 58%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Adobe Experience Platform's script and mail records show on hundreds of thousands of small sites, Hightouch rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Adobe Experience Platform: 2–200 employees
- 24%
- Hightouch: 2–200 employees
- 43%
- Adobe Experience Platform: 1,000+ employees
- 58%
- Hightouch: 1,000+ employees
- 29%
- Postings per company, 90 days
- 6.4 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Adobe Experience Platform | share | Hightouch | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 4 | 4% | Hightouch |
| 2-10 employees | 6 | 3% | 12 | 11% | Hightouch |
| 11-50 employees | 17 | 8% | 11 | 10% | even |
| 51-200 employees | 27 | 13% | 26 | 23% | Hightouch |
| 201-500 employees | 20 | 10% | 15 | 13% | Hightouch |
| 501-1000 employees | 15 | 7% | 12 | 11% | Hightouch |
| 1001-5000 employees | 27 | 13% | 17 | 15% | Hightouch |
| 5001-10000 employees | 17 | 8% | 5 | 4% | Adobe Experience Platform |
| 10,001+ employees | 77 | 37% | 11 | 10% | Adobe Experience Platform |
| Segment | Adobe Experience Platform | share | Hightouch | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 70 | 34% | 31 | 27% | Adobe Experience Platform |
| Technology & software | 55 | 26% | 43 | 38% | Hightouch |
| Manufacturing & industry | 14 | 7% | 2 | 2% | Adobe Experience Platform |
| Commerce & trade | 12 | 6% | 6 | 5% | even |
| Consumer services & leisure | 11 | 5% | 6 | 5% | even |
| Property & construction | 9 | 4% | – | – | outside top 12 |
| Utilities & infrastructure | 9 | 4% | 3 | 3% | even |
| Health care | 7 | 3% | 1 | 1% | Adobe Experience Platform |
| Media & content | 7 | 3% | 11 | 10% | Hightouch |
| Hospitality & travel | 6 | 3% | 6 | 5% | Hightouch |
| Automotive | 4 | 2% | 1 | 1% | even |
| Public, community & associations | 2 | 1% | 2 | 2% | even |
| Transport, logistics & rental | – | – | 1 | 1% | outside top 12 |
| Segment | Adobe Experience Platform | share | Hightouch | share | Leans |
|---|---|---|---|---|---|
| United States | 126 | 61% | 78 | 69% | Hightouch |
| France | 16 | 8% | 2 | 2% | Adobe Experience Platform |
| Germany | 9 | 4% | 3 | 3% | even |
| India | 9 | 4% | – | – | outside top 12 |
| United Kingdom | 7 | 3% | 9 | 8% | Hightouch |
| Canada | 6 | 3% | 2 | 2% | even |
| Brazil | 4 | 2% | 2 | 2% | even |
| Spain | 4 | 2% | – | – | outside top 12 |
| Australia | 3 | 1% | 2 | 2% | even |
| Belgium | 3 | 1% | 2 | 2% | even |
| Denmark | 2 | 1% | 2 | 2% | even |
| Netherlands | 2 | 1% | 3 | 3% | even |
| Switzerland | – | – | 1 | 1% | outside top 12 |
| Finland | – | – | 1 | 1% | outside top 12 |
| Segment | Adobe Experience Platform | share | Hightouch | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 213 | 15% | 38 | 13% | even |
| IT operations & business systems | 167 | 11% | 30 | 10% | even |
| Data & AI | 154 | 11% | 78 | 26% | Hightouch |
| Marketing & communications | 139 | 10% | 53 | 18% | Hightouch |
| Product, program & project management | 124 | 8% | 8 | 3% | Adobe Experience Platform |
| Sales | 66 | 5% | 28 | 9% | Hightouch |
| Business development & strategy | 35 | 2% | 2 | 1% | even |
| Legal, compliance & risk | 34 | 2% | – | – | outside top 12 |
| Customer service & success | 29 | 2% | 3 | 1% | even |
| Engineering (non-software) | 29 | 2% | 1 | 0% | even |
| Design & UX | 18 | 1% | – | – | outside top 12 |
| Human resources | 15 | 1% | 1 | 0% | even |
| Finance & accounting | 13 | 1% | – | – | outside top 12 |
| Construction and civil | 12 | 1% | – | – | outside top 12 |
| Healthcare clinical | 9 | 1% | – | – | outside top 12 |
| Skilled trades and field service | 9 | 1% | – | – | outside top 12 |
| Arts media and entertainment | 8 | 1% | 1 | 0% | even |
| Administration & office | 6 | 0% | – | – | outside top 12 |
| Facilities cleaning and security | 5 | 0% | – | – | outside top 12 |
| General management & consulting | 4 | 0% | 3 | 1% | even |
| Quality, safety & environment | 3 | 0% | – | – | outside top 12 |
| Unclassified | 3 | 0% | 2 | 1% | even |
| Procurement and purchasing | 2 | 0% | – | – | outside top 12 |
| Research and science | 2 | 0% | – | – | outside top 12 |
| Agriculture and environment | 1 | 0% | – | – | outside top 12 |
| Hospitality and food service | 1 | 0% | – | – | outside top 12 |
| Logistics warehouse and transport | 1 | 0% | – | – | outside top 12 |
| Manufacturing and production | 1 | 0% | – | – | outside top 12 |
| Education & training | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Adobe Experience Platform →
Companies using Hightouch →
tag management cdp ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Hightouch is named by 113 companies in job postings and Adobe Experience Platform by 208; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/adobe-experience-platform-vs-hightouch)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Adobe Experience Platform vs Hightouch: questions
Which is more used, Adobe Experience Platform or Hightouch?
By companies naming it in their own job postings, Adobe Experience Platform (208) over Hightouch (113). By website-and-DNS footprint, Hightouch (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Adobe Experience Platform?
24% of Adobe Experience Platform companies have 2 to 200 employees, against 43% for Hightouch. 58% of Adobe Experience Platform companies have over 1,000 employees, against 29% for Hightouch.
Do companies run both?
0 companies name both in their postings, usually Adobe Experience Platform in marketing and Hightouch in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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