Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEtag management cdp, ranked by real usage_
As of 4 November 2026, Google Tag Manager leads tag management cdp with 2,209 companies naming it in job postings, ahead of Salesforce Data Cloud at 475.
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
- Leader
- Google Tag Manager · 2,209
- Runner-up
- Salesforce Data Cloud · 475
- Most hiring, 90 days
- Google Tag Manager
- Highest postings per company
- Adobe Experience Platform
- Catalogue
- T-1.0.1-prov
Every tag management cdp we can measure
Companies naming the tool, and postings naming it in the last 90 days. Bars are relative to the leader.
| # | Tool | Companies | companies | Postings, 90 days | postings | per company |
|---|---|---|---|---|---|---|
| 1 | Google Tag ManagerGoogle | 2,209 | 3,811 | 1.7 | ||
| 2 | Salesforce Data CloudSalesforce | 475 | 2,418 | 5.1 | ||
| 3 | SegmentTwilio | 363 | 560 | 1.5 | ||
| 4 | 208 | 1,325 | 6.4 | |||
| 5 | Dynamics 365 Customer InsightsMicrosoft | 174 | 402 | 2.3 | ||
| 6 | HightouchHightouch | 113 | 262 | 2.3 | ||
| 7 | TealiumTealium | 111 | 278 | 2.5 | ||
| 8 | Adobe LaunchAdobe | 107 | 280 | 2.6 | ||
| 9 | LiveRampLiveRamp | 59 | 144 | 2.4 | ||
| 10 | mParticlemParticle | 49 | 83 | 1.7 | ||
| 11 | Treasure DataTreasure Data | 18 | 46 | 2.6 | ||
| 12 | Adobe Audience ManagerAdobe | 10 | 32 | 3.2 |
Compare two tools
Same data, two columns: who chooses which by size, industry and country.
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Tag Manager leads tag management cdp with 2,209 companies naming it in job postings, ahead of Salesforce Data Cloud at 475. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/category/tag-management-cdp)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- CatalogueBreaknorm technology catalogue T-1.0.1-prov: 6,296 tools with vendor and category, editions folded into their parent.
- CompaniesCompanies whose own postings name the tool as the team's system, any confidence. Candidate wish-lists excluded.
- 90-day postingsOpen postings first seen or posted in the last 90 days that name the tool.
- Not countedTools used by teams that do not post jobs, and companies without a career site we can read.
tag management cdp: questions
How is this ranking made?
By the number of companies whose own job postings name the tool as the team's system, from the Breaknorm technology catalogue (version T-1.0.1-prov). No vendor paid for a position and no editor chose the order.
Why is this different from review-site rankings?
Review sites rank by reviews collected. This ranks by companies hiring people to work in the tool, which is closer to seats in use. It under-counts tools used by teams that rarely post jobs.
What about product editions?
Editions and sub-products () are counted under the parent so no company is counted twice.
Can I get the companies behind a number?
Yes: click a tool, see the first 20, and sign up for the full list with verified e-mails. Counting is free.
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