Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEDynamics 365 Customer Insights VS Hightouch_
As of 4 November 2026, Hightouch is named by 113 companies and Dynamics 365 Customer Insights by 174; Dynamics 365 Customer Insights skews to companies under 200 people (29% vs 43%), Hightouch to companies over 1,000 (29% vs 51%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Dynamics 365 Customer Insights's script and mail records show on hundreds of thousands of small sites, Hightouch rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Dynamics 365 Customer Insights: 2–200 employees
- 29%
- Hightouch: 2–200 employees
- 43%
- Dynamics 365 Customer Insights: 1,000+ employees
- 51%
- Hightouch: 1,000+ employees
- 29%
- Postings per company, 90 days
- 2.3 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Dynamics 365 Customer Insights | share | Hightouch | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 4 | 4% | Hightouch |
| 2-10 employees | 6 | 3% | 12 | 11% | Hightouch |
| 11-50 employees | 18 | 10% | 11 | 10% | even |
| 51-200 employees | 26 | 15% | 26 | 23% | Hightouch |
| 201-500 employees | 17 | 10% | 15 | 13% | Hightouch |
| 501-1000 employees | 18 | 10% | 12 | 11% | even |
| 1001-5000 employees | 32 | 18% | 17 | 15% | Dynamics 365 Customer Insights |
| 5001-10000 employees | 17 | 10% | 5 | 4% | Dynamics 365 Customer Insights |
| 10,001+ employees | 39 | 22% | 11 | 10% | Dynamics 365 Customer Insights |
| Segment | Dynamics 365 Customer Insights | share | Hightouch | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 40 | 23% | 31 | 27% | Hightouch |
| Technology & software | 37 | 21% | 43 | 38% | Hightouch |
| Commerce & trade | 30 | 17% | 6 | 5% | Dynamics 365 Customer Insights |
| Manufacturing & industry | 29 | 17% | 2 | 2% | Dynamics 365 Customer Insights |
| Consumer services & leisure | 13 | 7% | 6 | 5% | Dynamics 365 Customer Insights |
| Property & construction | 7 | 4% | – | – | outside top 12 |
| Public, community & associations | 6 | 3% | 2 | 2% | even |
| Automotive | 3 | 2% | 1 | 1% | even |
| Hospitality & travel | 2 | 1% | 6 | 5% | Hightouch |
| Media & content | 2 | 1% | 11 | 10% | Hightouch |
| Transport, logistics & rental | 2 | 1% | 1 | 1% | even |
| Utilities & infrastructure | 2 | 1% | 3 | 3% | even |
| Health care | – | – | 1 | 1% | outside top 12 |
| Segment | Dynamics 365 Customer Insights | share | Hightouch | share | Leans |
|---|---|---|---|---|---|
| United States | 79 | 45% | 78 | 69% | Hightouch |
| Germany | 16 | 9% | 3 | 3% | Dynamics 365 Customer Insights |
| United Kingdom | 15 | 9% | 9 | 8% | even |
| Australia | 6 | 3% | 2 | 2% | even |
| Canada | 5 | 3% | 2 | 2% | even |
| Italy | 5 | 3% | – | – | outside top 12 |
| Belgium | 4 | 2% | 2 | 2% | even |
| Netherlands | 4 | 2% | 3 | 3% | even |
| Austria | 3 | 2% | – | – | outside top 12 |
| Brazil | 3 | 2% | 2 | 2% | even |
| India | 3 | 2% | – | – | outside top 12 |
| Sweden | 3 | 2% | – | – | outside top 12 |
| Denmark | – | – | 2 | 2% | outside top 12 |
| France | – | – | 2 | 2% | outside top 12 |
| Switzerland | – | – | 1 | 1% | outside top 12 |
| Finland | – | – | 1 | 1% | outside top 12 |
| Segment | Dynamics 365 Customer Insights | share | Hightouch | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 116 | 25% | 30 | 10% | Dynamics 365 Customer Insights |
| Marketing & communications | 78 | 17% | 53 | 18% | even |
| Sales | 47 | 10% | 28 | 9% | even |
| Software engineering | 47 | 10% | 38 | 13% | Hightouch |
| Data & AI | 27 | 6% | 78 | 26% | Hightouch |
| Customer service & success | 18 | 4% | 3 | 1% | Dynamics 365 Customer Insights |
| Product, program & project management | 16 | 3% | 8 | 3% | even |
| Finance & accounting | 9 | 2% | – | – | outside top 12 |
| healthcare clinical | 6 | 1% | – | – | outside top 12 |
| Business development & strategy | 5 | 1% | 2 | 1% | even |
| Design & UX | 3 | 1% | – | – | outside top 12 |
| General management & consulting | 3 | 1% | 3 | 1% | even |
| Quality, safety & environment | 3 | 1% | – | – | outside top 12 |
| logistics warehouse and transport | 2 | 0% | – | – | outside top 12 |
| Retail & store operations | 2 | 0% | – | – | outside top 12 |
| arts media and entertainment | 1 | 0% | 1 | 0% | even |
| Travel, leisure & events | 1 | 0% | – | – | outside top 12 |
| Unclassified | 1 | 0% | 2 | 1% | even |
| Education & training | – | – | 1 | 0% | outside top 12 |
| Engineering (non-software) | – | – | 1 | 0% | outside top 12 |
| Human resources | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Dynamics 365 Customer Insights →
Companies using Hightouch →
tag management cdp ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Hightouch is named by 113 companies in job postings and Dynamics 365 Customer Insights by 174; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/dynamics-365-customer-insights-vs-hightouch)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Dynamics 365 Customer Insights vs Hightouch: questions
Which is more used, Dynamics 365 Customer Insights or Hightouch?
By companies naming it in their own job postings, Dynamics 365 Customer Insights (174) over Hightouch (113). By website-and-DNS footprint, Hightouch (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Dynamics 365 Customer Insights?
29% of Dynamics 365 Customer Insights companies have 2 to 200 employees, against 43% for Hightouch. 51% of Dynamics 365 Customer Insights companies have over 1,000 employees, against 29% for Hightouch.
Do companies run both?
0 companies name both in their postings, usually Dynamics 365 Customer Insights in marketing and Hightouch in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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