Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEAdobe Experience Platform VS Dynamics 365 Customer Insights_
As of 4 November 2026, Dynamics 365 Customer Insights is named by 174 companies and Adobe Experience Platform by 208; Adobe Experience Platform skews to companies under 200 people (24% vs 29%), Dynamics 365 Customer Insights to companies over 1,000 (51% vs 58%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Adobe Experience Platform's script and mail records show on hundreds of thousands of small sites, Dynamics 365 Customer Insights rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Adobe Experience Platform: 2–200 employees
- 24%
- Dynamics 365 Customer Insights: 2–200 employees
- 29%
- Adobe Experience Platform: 1,000+ employees
- 58%
- Dynamics 365 Customer Insights: 1,000+ employees
- 51%
- Postings per company, 90 days
- 6.4 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Adobe Experience Platform | share | Dynamics 365 Customer Insights | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 1 | 1% | even |
| 2-10 employees | 6 | 3% | 6 | 3% | even |
| 11-50 employees | 17 | 8% | 18 | 10% | Dynamics 365 Customer Insights |
| 51-200 employees | 27 | 13% | 26 | 15% | even |
| 201-500 employees | 20 | 10% | 17 | 10% | even |
| 501-1000 employees | 15 | 7% | 18 | 10% | Dynamics 365 Customer Insights |
| 1001-5000 employees | 27 | 13% | 32 | 18% | Dynamics 365 Customer Insights |
| 5001-10000 employees | 17 | 8% | 17 | 10% | even |
| 10,001+ employees | 77 | 37% | 39 | 22% | Adobe Experience Platform |
| Segment | Adobe Experience Platform | share | Dynamics 365 Customer Insights | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 70 | 34% | 40 | 23% | Adobe Experience Platform |
| Technology & software | 55 | 26% | 37 | 21% | Adobe Experience Platform |
| Manufacturing & industry | 14 | 7% | 29 | 17% | Dynamics 365 Customer Insights |
| Commerce & trade | 12 | 6% | 30 | 17% | Dynamics 365 Customer Insights |
| Consumer services & leisure | 11 | 5% | 13 | 7% | Dynamics 365 Customer Insights |
| Property & construction | 9 | 4% | 7 | 4% | even |
| Utilities & infrastructure | 9 | 4% | 2 | 1% | Adobe Experience Platform |
| Health care | 7 | 3% | – | – | outside top 12 |
| Media & content | 7 | 3% | 2 | 1% | Adobe Experience Platform |
| Hospitality & travel | 6 | 3% | 2 | 1% | even |
| Automotive | 4 | 2% | 3 | 2% | even |
| Public, community & associations | 2 | 1% | 6 | 3% | Dynamics 365 Customer Insights |
| Transport, logistics & rental | – | – | 2 | 1% | outside top 12 |
| Segment | Adobe Experience Platform | share | Dynamics 365 Customer Insights | share | Leans |
|---|---|---|---|---|---|
| United States | 126 | 61% | 79 | 45% | Adobe Experience Platform |
| France | 16 | 8% | – | – | outside top 12 |
| Germany | 9 | 4% | 16 | 9% | Dynamics 365 Customer Insights |
| India | 9 | 4% | 3 | 2% | Adobe Experience Platform |
| United Kingdom | 7 | 3% | 15 | 9% | Dynamics 365 Customer Insights |
| Canada | 6 | 3% | 5 | 3% | even |
| Brazil | 4 | 2% | 3 | 2% | even |
| Spain | 4 | 2% | – | – | outside top 12 |
| Australia | 3 | 1% | 6 | 3% | Dynamics 365 Customer Insights |
| Belgium | 3 | 1% | 4 | 2% | even |
| Denmark | 2 | 1% | – | – | outside top 12 |
| Netherlands | 2 | 1% | 4 | 2% | even |
| Italy | – | – | 5 | 3% | outside top 12 |
| Austria | – | – | 3 | 2% | outside top 12 |
| Sweden | – | – | 3 | 2% | outside top 12 |
| Segment | Adobe Experience Platform | share | Dynamics 365 Customer Insights | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 213 | 15% | 47 | 10% | Adobe Experience Platform |
| IT operations & business systems | 167 | 11% | 116 | 25% | Dynamics 365 Customer Insights |
| Data & AI | 154 | 11% | 27 | 6% | Adobe Experience Platform |
| Marketing & communications | 139 | 10% | 78 | 17% | Dynamics 365 Customer Insights |
| Product, program & project management | 124 | 8% | 16 | 3% | Adobe Experience Platform |
| Sales | 66 | 5% | 47 | 10% | Dynamics 365 Customer Insights |
| Business development & strategy | 35 | 2% | 5 | 1% | even |
| Legal, compliance & risk | 34 | 2% | – | – | outside top 12 |
| Customer service & success | 29 | 2% | 18 | 4% | even |
| Engineering (non-software) | 29 | 2% | – | – | outside top 12 |
| Design & UX | 18 | 1% | 3 | 1% | even |
| Human resources | 15 | 1% | – | – | outside top 12 |
| Finance & accounting | 13 | 1% | 9 | 2% | even |
| construction and civil | 12 | 1% | – | – | outside top 12 |
| healthcare clinical | 9 | 1% | 6 | 1% | even |
| skilled trades and field service | 9 | 1% | – | – | outside top 12 |
| arts media and entertainment | 8 | 1% | 1 | 0% | even |
| Administration & office | 6 | 0% | – | – | outside top 12 |
| facilities cleaning and security | 5 | 0% | – | – | outside top 12 |
| General management & consulting | 4 | 0% | 3 | 1% | even |
| Quality, safety & environment | 3 | 0% | 3 | 1% | even |
| Unclassified | 3 | 0% | 1 | 0% | even |
| procurement and purchasing | 2 | 0% | – | – | outside top 12 |
| research and science | 2 | 0% | – | – | outside top 12 |
| agriculture and environment | 1 | 0% | – | – | outside top 12 |
| hospitality and food service | 1 | 0% | – | – | outside top 12 |
| logistics warehouse and transport | 1 | 0% | 2 | 0% | even |
| manufacturing and production | 1 | 0% | – | – | outside top 12 |
| Retail & store operations | – | – | 2 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Adobe Experience Platform →
Companies using Dynamics 365 Customer Insights →
tag management cdp ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Dynamics 365 Customer Insights is named by 174 companies in job postings and Adobe Experience Platform by 208; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/adobe-experience-platform-vs-dynamics-365-customer-insights)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Adobe Experience Platform vs Dynamics 365 Customer Insights: questions
Which is more used, Adobe Experience Platform or Dynamics 365 Customer Insights?
By companies naming it in their own job postings, Adobe Experience Platform (208) over Dynamics 365 Customer Insights (174). By website-and-DNS footprint, Dynamics 365 Customer Insights (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Adobe Experience Platform?
24% of Adobe Experience Platform companies have 2 to 200 employees, against 29% for Dynamics 365 Customer Insights. 58% of Adobe Experience Platform companies have over 1,000 employees, against 51% for Dynamics 365 Customer Insights.
Do companies run both?
0 companies name both in their postings, usually Adobe Experience Platform in marketing and Dynamics 365 Customer Insights in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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