Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEHightouch VS Salesforce Data Cloud_
As of 4 November 2026, Salesforce Data Cloud is named by 475 companies and Hightouch by 113; Hightouch skews to companies under 200 people (43% vs 22%), Salesforce Data Cloud to companies over 1,000 (51% vs 29%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Hightouch's script and mail records show on hundreds of thousands of small sites, Salesforce Data Cloud rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Hightouch: 2–200 employees
- 43%
- Salesforce Data Cloud: 2–200 employees
- 22%
- Hightouch: 1,000+ employees
- 29%
- Salesforce Data Cloud: 1,000+ employees
- 51%
- Postings per company, 90 days
- 2.3 · 5.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Hightouch | share | Salesforce Data Cloud | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 4 | 4% | 11 | 2% | even |
| 2-10 employees | 12 | 11% | 16 | 3% | Hightouch |
| 11-50 employees | 11 | 10% | 29 | 6% | Hightouch |
| 51-200 employees | 26 | 23% | 60 | 13% | Hightouch |
| 201-500 employees | 15 | 13% | 63 | 13% | even |
| 501-1000 employees | 12 | 11% | 54 | 11% | even |
| 1001-5000 employees | 17 | 15% | 99 | 21% | Salesforce Data Cloud |
| 5001-10000 employees | 5 | 4% | 48 | 10% | Salesforce Data Cloud |
| 10,001+ employees | 11 | 10% | 95 | 20% | Salesforce Data Cloud |
| Segment | Hightouch | share | Salesforce Data Cloud | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 43 | 38% | 145 | 31% | Hightouch |
| Business & finance services | 31 | 27% | 121 | 25% | even |
| Media & content | 11 | 10% | 27 | 6% | Hightouch |
| Commerce & trade | 6 | 5% | 24 | 5% | even |
| Consumer services & leisure | 6 | 5% | 25 | 5% | even |
| Hospitality & travel | 6 | 5% | 9 | 2% | Hightouch |
| Utilities & infrastructure | 3 | 3% | 11 | 2% | even |
| Public, community & associations | 2 | 2% | 11 | 2% | even |
| Manufacturing & industry | 2 | 2% | 69 | 15% | Salesforce Data Cloud |
| Automotive | 1 | 1% | 6 | 1% | even |
| Health care | 1 | 1% | 14 | 3% | Salesforce Data Cloud |
| Transport, logistics & rental | 1 | 1% | – | – | outside top 12 |
| Property & construction | – | – | 6 | 1% | outside top 12 |
| Segment | Hightouch | share | Salesforce Data Cloud | share | Leans |
|---|---|---|---|---|---|
| United States | 78 | 69% | 298 | 63% | Hightouch |
| United Kingdom | 9 | 8% | 30 | 6% | even |
| Germany | 3 | 3% | 20 | 4% | even |
| Netherlands | 3 | 3% | 6 | 1% | even |
| Australia | 2 | 2% | 12 | 3% | even |
| Belgium | 2 | 2% | – | – | outside top 12 |
| Brazil | 2 | 2% | 13 | 3% | even |
| Canada | 2 | 2% | 15 | 3% | even |
| Denmark | 2 | 2% | – | – | outside top 12 |
| France | 2 | 2% | 9 | 2% | even |
| Switzerland | 1 | 1% | – | – | outside top 12 |
| Finland | 1 | 1% | – | – | outside top 12 |
| India | – | – | 10 | 2% | outside top 12 |
| Spain | – | – | 6 | 1% | outside top 12 |
| Sweden | – | – | 5 | 1% | outside top 12 |
| Japan | – | – | 4 | 1% | outside top 12 |
| Segment | Hightouch | share | Salesforce Data Cloud | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 78 | 26% | 346 | 12% | Hightouch |
| Marketing & communications | 53 | 18% | 117 | 4% | Hightouch |
| Software engineering | 38 | 13% | 833 | 28% | Salesforce Data Cloud |
| IT operations & business systems | 30 | 10% | 338 | 11% | even |
| Sales | 28 | 9% | 338 | 11% | Salesforce Data Cloud |
| Product, program & project management | 8 | 3% | 147 | 5% | Salesforce Data Cloud |
| Customer service & success | 3 | 1% | 44 | 1% | even |
| General management & consulting | 3 | 1% | 26 | 1% | even |
| Business development & strategy | 2 | 1% | 32 | 1% | even |
| Unclassified | 2 | 1% | 128 | 4% | Salesforce Data Cloud |
| arts media and entertainment | 1 | 0% | – | – | outside top 12 |
| Education & training | 1 | 0% | 3 | 0% | even |
| Engineering (non-software) | 1 | 0% | 12 | 0% | even |
| Human resources | 1 | 0% | 4 | 0% | even |
| Design & UX | – | – | 6 | 0% | outside top 12 |
| construction and civil | – | – | 2 | 0% | outside top 12 |
| public safety and protective services | – | – | 1 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Hightouch →
Companies using Salesforce Data Cloud →
tag management cdp ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Salesforce Data Cloud is named by 475 companies in job postings and Hightouch by 113; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/hightouch-vs-salesforce-data-cloud)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Hightouch vs Salesforce Data Cloud: questions
Which is more used, Hightouch or Salesforce Data Cloud?
By companies naming it in their own job postings, Salesforce Data Cloud (475) over Hightouch (113). By website-and-DNS footprint, Salesforce Data Cloud (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Hightouch?
43% of Hightouch companies have 2 to 200 employees, against 22% for Salesforce Data Cloud. 29% of Hightouch companies have over 1,000 employees, against 51% for Salesforce Data Cloud.
Do companies run both?
0 companies name both in their postings, usually Hightouch in marketing and Salesforce Data Cloud in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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