Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEDynamics 365 Customer Insights VS Google Tag Manager_
As of 4 November 2026, Google Tag Manager is named by 2,209 companies and Dynamics 365 Customer Insights by 174; Dynamics 365 Customer Insights skews to companies under 200 people (29% vs 57%), Google Tag Manager to companies over 1,000 (19% vs 51%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Dynamics 365 Customer Insights's script and mail records show on hundreds of thousands of small sites, Google Tag Manager rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Dynamics 365 Customer Insights: 2–200 employees
- 29%
- Google Tag Manager: 2–200 employees
- 57%
- Dynamics 365 Customer Insights: 1,000+ employees
- 51%
- Google Tag Manager: 1,000+ employees
- 19%
- Postings per company, 90 days
- 2.3 · 1.7
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Dynamics 365 Customer Insights | share | Google Tag Manager | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 75 | 3% | Google Tag Manager |
| 2-10 employees | 6 | 3% | 282 | 13% | Google Tag Manager |
| 11-50 employees | 18 | 10% | 501 | 23% | Google Tag Manager |
| 51-200 employees | 26 | 15% | 485 | 22% | Google Tag Manager |
| 201-500 employees | 17 | 10% | 284 | 13% | Google Tag Manager |
| 501-1000 employees | 18 | 10% | 159 | 7% | Dynamics 365 Customer Insights |
| 1001-5000 employees | 32 | 18% | 257 | 12% | Dynamics 365 Customer Insights |
| 5001-10000 employees | 17 | 10% | 55 | 2% | Dynamics 365 Customer Insights |
| 10,001+ employees | 39 | 22% | 111 | 5% | Dynamics 365 Customer Insights |
| Segment | Dynamics 365 Customer Insights | share | Google Tag Manager | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 40 | 23% | 832 | 38% | Google Tag Manager |
| Technology & software | 37 | 21% | 559 | 25% | Google Tag Manager |
| Commerce & trade | 30 | 17% | 131 | 6% | Dynamics 365 Customer Insights |
| Manufacturing & industry | 29 | 17% | 151 | 7% | Dynamics 365 Customer Insights |
| Consumer services & leisure | 13 | 7% | 131 | 6% | even |
| Property & construction | 7 | 4% | 61 | 3% | even |
| Public, community & associations | 6 | 3% | 59 | 3% | even |
| Automotive | 3 | 2% | 40 | 2% | even |
| Hospitality & travel | 2 | 1% | 55 | 2% | even |
| Media & content | 2 | 1% | 109 | 5% | Google Tag Manager |
| Transport, logistics & rental | 2 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | 2 | 1% | 23 | 1% | even |
| Health care | – | – | 36 | 2% | outside top 12 |
| Segment | Dynamics 365 Customer Insights | share | Google Tag Manager | share | Leans |
|---|---|---|---|---|---|
| United States | 79 | 45% | 982 | 44% | even |
| Germany | 16 | 9% | 227 | 10% | even |
| United Kingdom | 15 | 9% | 138 | 6% | Dynamics 365 Customer Insights |
| Australia | 6 | 3% | 43 | 2% | even |
| Canada | 5 | 3% | 58 | 3% | even |
| Italy | 5 | 3% | 42 | 2% | even |
| Belgium | 4 | 2% | – | – | outside top 12 |
| Netherlands | 4 | 2% | 70 | 3% | even |
| Austria | 3 | 2% | 32 | 1% | even |
| Brazil | 3 | 2% | 58 | 3% | even |
| India | 3 | 2% | 79 | 4% | even |
| Sweden | 3 | 2% | – | – | outside top 12 |
| France | – | – | 66 | 3% | outside top 12 |
| Poland | – | – | 52 | 2% | outside top 12 |
| Segment | Dynamics 365 Customer Insights | share | Google Tag Manager | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 116 | 25% | 189 | 4% | Dynamics 365 Customer Insights |
| Marketing & communications | 78 | 17% | 2,815 | 54% | Google Tag Manager |
| Sales | 47 | 10% | 143 | 3% | Dynamics 365 Customer Insights |
| Software engineering | 47 | 10% | 450 | 9% | even |
| Data & AI | 27 | 6% | 305 | 6% | even |
| Customer service & success | 18 | 4% | 55 | 1% | Dynamics 365 Customer Insights |
| Product, program & project management | 16 | 3% | 102 | 2% | even |
| Finance & accounting | 9 | 2% | 16 | 0% | even |
| healthcare clinical | 6 | 1% | 51 | 1% | even |
| Business development & strategy | 5 | 1% | 28 | 1% | even |
| Design & UX | 3 | 1% | 9 | 0% | even |
| General management & consulting | 3 | 1% | 11 | 0% | even |
| Quality, safety & environment | 3 | 1% | – | – | outside top 12 |
| logistics warehouse and transport | 2 | 0% | 18 | 0% | even |
| Retail & store operations | 2 | 0% | 5 | 0% | even |
| arts media and entertainment | 1 | 0% | 2 | 0% | even |
| Travel, leisure & events | 1 | 0% | – | – | outside top 12 |
| Unclassified | 1 | 0% | 39 | 1% | even |
| hospitality and food service | – | – | 39 | 1% | outside top 12 |
| Engineering (non-software) | – | – | 24 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 23 | 0% | outside top 12 |
| skilled trades and field service | – | – | 18 | 0% | outside top 12 |
| healthcare support and caregiving | – | – | 14 | 0% | outside top 12 |
| personal care and wellness | – | – | 7 | 0% | outside top 12 |
| Human resources | – | – | 6 | 0% | outside top 12 |
| Administration & office | – | – | 5 | 0% | outside top 12 |
| construction and civil | – | – | 3 | 0% | outside top 12 |
| Education & training | – | – | 3 | 0% | outside top 12 |
| facilities cleaning and security | – | – | 3 | 0% | outside top 12 |
| manufacturing and production | – | – | 2 | 0% | outside top 12 |
| procurement and purchasing | – | – | 1 | 0% | outside top 12 |
| public safety and protective services | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Dynamics 365 Customer Insights →
Companies using Google Tag Manager →
tag management cdp ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Tag Manager is named by 2,209 companies in job postings and Dynamics 365 Customer Insights by 174; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/dynamics-365-customer-insights-vs-google-tag-manager)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Dynamics 365 Customer Insights vs Google Tag Manager: questions
Which is more used, Dynamics 365 Customer Insights or Google Tag Manager?
By companies naming it in their own job postings, Google Tag Manager (2,209) over Dynamics 365 Customer Insights (174). By website-and-DNS footprint, Google Tag Manager (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Dynamics 365 Customer Insights?
29% of Dynamics 365 Customer Insights companies have 2 to 200 employees, against 57% for Google Tag Manager. 51% of Dynamics 365 Customer Insights companies have over 1,000 employees, against 19% for Google Tag Manager.
Do companies run both?
0 companies name both in their postings, usually Dynamics 365 Customer Insights in marketing and Google Tag Manager in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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