Amazon Ads VS Google Ad Manager
As of 30 October 2026, Google Ad Manager is named by 235 companies and Amazon Ads by 218; Amazon Ads skews to companies under 200 people (50% vs 46%), Google Ad Manager to companies over 1,000 (31% vs 22%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Ads's script and mail records show on hundreds of thousands of small sites, Google Ad Manager rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Ads: 2–200 employees
- 50%
- Google Ad Manager: 2–200 employees
- 46%
- Amazon Ads: 1,000+ employees
- 22%
- Google Ad Manager: 1,000+ employees
- 31%
- Postings per company, 90 days
- 3.7 · 2.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Ads | share | Google Ad Manager | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 9 | 4% | 2 | 1% | Amazon Ads |
| 2-10 employees | 8 | 4% | 19 | 8% | Google Ad Manager |
| 11-50 employees | 51 | 23% | 44 | 19% | Amazon Ads |
| 51-200 employees | 50 | 23% | 44 | 19% | Amazon Ads |
| 201-500 employees | 33 | 15% | 30 | 13% | Amazon Ads |
| 501-1000 employees | 19 | 9% | 22 | 9% | even |
| 1001-5000 employees | 18 | 8% | 38 | 16% | Google Ad Manager |
| 5001-10000 employees | 5 | 2% | 11 | 5% | Google Ad Manager |
| 10,001+ employees | 25 | 11% | 25 | 11% | even |
| Segment | Amazon Ads | share | Google Ad Manager | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 70 | 32% | 59 | 25% | Amazon Ads |
| Manufacturing & industry | 58 | 27% | 10 | 4% | Amazon Ads |
| Commerce & trade | 35 | 16% | 13 | 6% | Amazon Ads |
| Technology & software | 34 | 16% | 78 | 33% | Google Ad Manager |
| Media & content | 11 | 5% | 47 | 20% | Google Ad Manager |
| Consumer services & leisure | 4 | 2% | 3 | 1% | even |
| Health care | 2 | 1% | 5 | 2% | even |
| Transport, logistics & rental | 2 | 1% | 4 | 2% | even |
| Agriculture & forestry | 1 | 0% | – | – | outside top 12 |
| Automotive | 1 | 0% | 2 | 1% | even |
| Public, community & associations | – | – | 9 | 4% | outside top 12 |
| Hospitality & travel | – | – | 2 | 1% | outside top 12 |
| Utilities & infrastructure | – | – | 2 | 1% | outside top 12 |
| Segment | Amazon Ads | share | Google Ad Manager | share | Leans |
|---|---|---|---|---|---|
| United States | 118 | 54% | 133 | 57% | Google Ad Manager |
| Germany | 28 | 13% | 12 | 5% | Amazon Ads |
| United Kingdom | 18 | 8% | 22 | 9% | even |
| France | 13 | 6% | 12 | 5% | even |
| India | 6 | 3% | 4 | 2% | even |
| Italy | 4 | 2% | 3 | 1% | even |
| Netherlands | 4 | 2% | 6 | 3% | even |
| Poland | 4 | 2% | – | – | outside top 12 |
| Canada | 3 | 1% | 7 | 3% | even |
| United Arab Emirates | 2 | 1% | – | – | outside top 12 |
| Australia | 2 | 1% | 3 | 1% | even |
| Denmark | 2 | 1% | – | – | outside top 12 |
| Norway | – | – | 3 | 1% | outside top 12 |
| Austria | – | – | 2 | 1% | outside top 12 |
| Belgium | – | – | 2 | 1% | outside top 12 |
| Segment | Amazon Ads | share | Google Ad Manager | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 655 | 61% | 216 | 27% | Amazon Ads |
| Sales | 120 | 11% | 98 | 12% | even |
| Software engineering | 34 | 3% | 62 | 8% | Google Ad Manager |
| Data & AI | 29 | 3% | 33 | 4% | even |
| Product, program & project management | 16 | 1% | 62 | 8% | Google Ad Manager |
| Business development & strategy | 14 | 1% | 12 | 1% | even |
| Customer service & success | 14 | 1% | 31 | 4% | Google Ad Manager |
| General management & consulting | 13 | 1% | – | – | outside top 12 |
| Design & UX | 10 | 1% | – | – | outside top 12 |
| Finance & accounting | 5 | 0% | 15 | 2% | even |
| IT operations & business systems | 5 | 0% | 47 | 6% | Google Ad Manager |
| Unclassified | 2 | 0% | – | – | outside top 12 |
| Healthcare clinical | – | – | 13 | 2% | outside top 12 |
| Hospitality and food service | – | – | 10 | 1% | outside top 12 |
| Engineering (non-software) | – | – | 9 | 1% | outside top 12 |
The companies behind each column
Companies using Amazon Ads →
Companies using Google Ad Manager →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Ad Manager is named by 235 companies in job postings and Amazon Ads by 218; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-ads-vs-google-ad-manager)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Ads vs Google Ad Manager: questions
Which is more used, Amazon Ads or Google Ad Manager?
By companies naming it in their own job postings, Google Ad Manager (235) over Amazon Ads (218). By website-and-DNS footprint, Google Ad Manager (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Ads?
50% of Amazon Ads companies have 2 to 200 employees, against 46% for Google Ad Manager. 22% of Amazon Ads companies have over 1,000 employees, against 31% for Google Ad Manager.
Do companies run both?
0 companies name both in their postings, usually Amazon Ads in marketing and Google Ad Manager in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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