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Tools · Category

advertising platforms, ranked by real usage_

As of 4 November 2026, Google Ads leads advertising platforms with 6,098 companies naming it in job postings, ahead of Meta Ads at 3,430.

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

Leader
Google Ads · 6,098
Runner-up
Meta Ads · 3,430
Most hiring, 90 days
Google Ads
Highest postings per company
WideOrbit
Catalogue
T-1.0.1-prov
16,508companies across the category
37%of them on Google Ads
36,556postings naming a advertising platform in 90 days
40tools with enough evidence to rank
02 — Ranking

Every advertising platform we can measure

Companies naming the tool, and postings naming it in the last 90 days. Bars are relative to the leader.

#ToolCompaniescompaniesPostings, 90 dayspostingsper company
1
Google AdsGoogle
6,098
13,3552.2
2
Meta AdsMeta
3,430
7,8962.3
3
LinkedIn AdsMicrosoft
898
1,3941.6
4
Microsoft AdvertisingMicrosoft
677
1,4062.1
5
TikTok AdsTikTok
604
1,1291.9
6
LinkedIn Campaign ManagerMicrosoft
452
5651.3
7
Display & Video 360Google
377
1,1012.9
8
Google Campaign Manager 360Google
323
8362.6
9
Meta Business ManagerMeta
320
4381.4
10
Google Ad ManagerGoogle
313
7412.4
11
Amazon AdsAmazon
292
9213.2
12
The Trade DeskThe Trade Desk
269
7112.6
13
Meta PixelMeta
254
6262.5
14
TikTok Ads ManagerTikTok
201
2901.4
15
Google Search Ads 360Google
166
4312.6
16
Amazon DSPAmazon
135
4393.3
17
Apple Search AdsApple
134
3272.4
18
Conversions APIMeta
130
2431.9
19
Walmart ConnectWalmart
108
2212.0
20
Google ShoppingGoogle
98
2152.2
21
AppLovinAppLovin
97
2552.6
22
CriteoCriteo
79
2483.1
23
Google Marketing PlatformGoogle
74
2383.2
24
Pinterest AdsPinterest
72
2283.2
25
SkaiSkai
71
2253.2
26
PacvuePacvue
70
1762.5
27
TaboolaTaboola
69
1271.8
28
X AdsX Corp
68
1111.6
29
Amazon Marketing CloudAmazon
67
1301.9
30
DoubleVerifyDoubleVerify
63
1812.9
31
Reddit AdsReddit
61
1051.7
32
OutbrainOutbrain
57
991.7
33
Google Ads EditorGoogle
56
1011.8
34
WideOrbitWideOrbit
51
2655.2
35
StackAdaptStackAdapt
50
1853.7
36
Google Ad ExchangeGoogle
48
911.9
37
PrebidPrebid.org
48
901.9
38
Snapchat AdsSnap
47
731.6
39
MediaoceanMediaocean
41
2085.1
40
FreeWheelComcast
40
1353.4
03 — Head to head

Compare two tools

Same data, two columns: who chooses which by size, industry and country.

Google Ads vs Meta Ads6,098 · 3,430Google Ads vs LinkedIn Ads6,098 · 898Google Ads vs Microsoft Advertising6,098 · 677Google Ads vs TikTok Ads6,098 · 604Google Ads vs LinkedIn Campaign Manager6,098 · 452Meta Ads vs LinkedIn Ads3,430 · 898Meta Ads vs Microsoft Advertising3,430 · 677Meta Ads vs TikTok Ads3,430 · 604Meta Ads vs LinkedIn Campaign Manager3,430 · 452LinkedIn Ads vs Microsoft Advertising898 · 677LinkedIn Ads vs TikTok Ads898 · 604LinkedIn Ads vs LinkedIn Campaign Manager898 · 452Microsoft Advertising vs TikTok Ads677 · 604Microsoft Advertising vs LinkedIn Campaign Manager677 · 452TikTok Ads vs LinkedIn Campaign Manager604 · 452
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Google Ads leads advertising platforms with 6,098 companies naming it in job postings, ahead of Meta Ads at 3,430. (Breaknorm, 4 November 2026, https://breaknorm.co/tools/category/advertising-platforms)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • CatalogueBreaknorm technology catalogue T-1.0.1-prov: 6,296 tools with vendor and category, editions folded into their parent.
  • CompaniesCompanies whose own postings name the tool as the team's system, any confidence. Candidate wish-lists excluded.
  • 90-day postingsOpen postings first seen or posted in the last 90 days that name the tool.
  • Not countedTools used by teams that do not post jobs, and companies without a career site we can read.
FAQ

advertising platforms: questions

How is this ranking made?

By the number of companies whose own job postings name the tool as the team's system, from the Breaknorm technology catalogue (version T-1.0.1-prov). No vendor paid for a position and no editor chose the order.

Why is this different from review-site rankings?

Review sites rank by reviews collected. This ranks by companies hiring people to work in the tool, which is closer to seats in use. It under-counts tools used by teams that rarely post jobs.

What about product editions?

Editions and sub-products () are counted under the parent so no company is counted twice.

Can I get the companies behind a number?

Yes: click a tool, see the first 20, and sign up for the full list with verified e-mails. Counting is free.

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