Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGoogle Ads VS Microsoft Advertising_
As of 4 November 2026, Microsoft Advertising is named by 677 companies and Google Ads by 6,098; Google Ads skews to companies under 200 people (65% vs 54%), Microsoft Advertising to companies over 1,000 (22% vs 13%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Ads's script and mail records show on hundreds of thousands of small sites, Microsoft Advertising rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Ads: 2–200 employees
- 65%
- Microsoft Advertising: 2–200 employees
- 54%
- Google Ads: 1,000+ employees
- 13%
- Microsoft Advertising: 1,000+ employees
- 22%
- Postings per company, 90 days
- 2.2 · 2.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 301 | 5% | 20 | 3% | even |
| 2-10 employees | 990 | 16% | 61 | 9% | Google Ads |
| 11-50 employees | 1,672 | 27% | 156 | 23% | Google Ads |
| 51-200 employees | 1,316 | 22% | 147 | 22% | even |
| 201-500 employees | 661 | 11% | 92 | 14% | Microsoft Advertising |
| 501-1000 employees | 352 | 6% | 53 | 8% | Microsoft Advertising |
| 1001-5000 employees | 459 | 8% | 89 | 13% | Microsoft Advertising |
| 5001-10000 employees | 112 | 2% | 16 | 2% | even |
| 10,001+ employees | 235 | 4% | 43 | 6% | Microsoft Advertising |
| Segment | Google Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 2,093 | 34% | 282 | 42% | Microsoft Advertising |
| Technology & software | 1,458 | 24% | 136 | 20% | Google Ads |
| Commerce & trade | 481 | 8% | 65 | 10% | even |
| Manufacturing & industry | 410 | 7% | 41 | 6% | even |
| Consumer services & leisure | 390 | 6% | 33 | 5% | even |
| Media & content | 338 | 6% | 33 | 5% | even |
| Property & construction | 224 | 4% | 21 | 3% | even |
| Public, community & associations | 154 | 3% | 12 | 2% | even |
| Hospitality & travel | 154 | 3% | 18 | 3% | even |
| Health care | 137 | 2% | 14 | 2% | even |
| Automotive | 115 | 2% | 14 | 2% | even |
| Utilities & infrastructure | 68 | 1% | 6 | 1% | even |
| Segment | Google Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| United States | 2,511 | 41% | 320 | 47% | Microsoft Advertising |
| Germany | 606 | 10% | 83 | 12% | Microsoft Advertising |
| India | 431 | 7% | 8 | 1% | Google Ads |
| United Kingdom | 369 | 6% | 65 | 10% | Microsoft Advertising |
| Netherlands | 203 | 3% | 33 | 5% | even |
| France | 180 | 3% | 22 | 3% | even |
| Canada | 172 | 3% | 19 | 3% | even |
| Brazil | 130 | 2% | 8 | 1% | even |
| Poland | 128 | 2% | 11 | 2% | even |
| Italy | 106 | 2% | 12 | 2% | even |
| Australia | 96 | 2% | – | – | outside top 12 |
| United Arab Emirates | 91 | 1% | – | – | outside top 12 |
| Belgium | – | – | 9 | 1% | outside top 12 |
| Austria | – | – | 7 | 1% | outside top 12 |
| Segment | Google Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 12,203 | 68% | 1,328 | 71% | Microsoft Advertising |
| Sales | 918 | 5% | 73 | 4% | even |
| Data & AI | 388 | 2% | 21 | 1% | even |
| Software engineering | 330 | 2% | 20 | 1% | even |
| Unclassified | 216 | 1% | 7 | 0% | even |
| Design & UX | 212 | 1% | 2 | 0% | even |
| Product, program & project management | 188 | 1% | 35 | 2% | even |
| Customer service & success | 172 | 1% | 49 | 3% | even |
| Business development & strategy | 162 | 1% | 15 | 1% | even |
| Education & training | 94 | 1% | – | – | outside top 12 |
| Finance & accounting | 61 | 0% | 3 | 0% | even |
| arts media and entertainment | 57 | 0% | – | – | outside top 12 |
| IT operations & business systems | 50 | 0% | 2 | 0% | even |
| Human resources | 47 | 0% | 1 | 0% | even |
| Administration & office | 45 | 0% | 1 | 0% | even |
| Engineering (non-software) | 41 | 0% | – | – | outside top 12 |
| General management & consulting | 33 | 0% | 5 | 0% | even |
| Legal, compliance & risk | 31 | 0% | 2 | 0% | even |
| hospitality and food service | 29 | 0% | – | – | outside top 12 |
| skilled trades and field service | 24 | 0% | 5 | 0% | even |
| logistics warehouse and transport | 19 | 0% | 2 | 0% | even |
| procurement and purchasing | 19 | 0% | 2 | 0% | even |
| Retail & store operations | 16 | 0% | 1 | 0% | even |
| real estate and property | 15 | 0% | 1 | 0% | even |
| healthcare clinical | 10 | 0% | 1 | 0% | even |
| manufacturing and production | 9 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 8 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 8 | 0% | – | – | outside top 12 |
| social care and community | 7 | 0% | – | – | outside top 12 |
| construction and civil | 6 | 0% | 2 | 0% | even |
The companies behind each column
Companies using Google Ads →
Companies using Microsoft Advertising →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Advertising is named by 677 companies in job postings and Google Ads by 6,098; 929 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/google-ads-vs-microsoft-advertising)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Ads vs Microsoft Advertising: questions
Which is more used, Google Ads or Microsoft Advertising?
By companies naming it in their own job postings, Google Ads (6,098) over Microsoft Advertising (677). By website-and-DNS footprint, Microsoft Advertising (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Ads?
65% of Google Ads companies have 2 to 200 employees, against 54% for Microsoft Advertising. 13% of Google Ads companies have over 1,000 employees, against 22% for Microsoft Advertising.
Do companies run both?
929 companies name both in their postings, usually Google Ads in marketing and Microsoft Advertising in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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with the person who owns it
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