Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DELinkedIn Ads VS Microsoft Advertising_
As of 4 November 2026, Microsoft Advertising is named by 677 companies and LinkedIn Ads by 898; LinkedIn Ads skews to companies under 200 people (69% vs 54%), Microsoft Advertising to companies over 1,000 (22% vs 10%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: LinkedIn Ads's script and mail records show on hundreds of thousands of small sites, Microsoft Advertising rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- LinkedIn Ads: 2–200 employees
- 69%
- Microsoft Advertising: 2–200 employees
- 54%
- LinkedIn Ads: 1,000+ employees
- 10%
- Microsoft Advertising: 1,000+ employees
- 22%
- Postings per company, 90 days
- 1.6 · 2.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | LinkedIn Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 32 | 4% | 20 | 3% | even |
| 2-10 employees | 160 | 18% | 61 | 9% | LinkedIn Ads |
| 11-50 employees | 249 | 28% | 156 | 23% | LinkedIn Ads |
| 51-200 employees | 210 | 23% | 147 | 22% | even |
| 201-500 employees | 114 | 13% | 92 | 14% | even |
| 501-1000 employees | 45 | 5% | 53 | 8% | Microsoft Advertising |
| 1001-5000 employees | 63 | 7% | 89 | 13% | Microsoft Advertising |
| 5001-10000 employees | 8 | 1% | 16 | 2% | even |
| 10,001+ employees | 17 | 2% | 43 | 6% | Microsoft Advertising |
| Segment | LinkedIn Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 376 | 42% | 136 | 20% | LinkedIn Ads |
| Business & finance services | 340 | 38% | 282 | 42% | Microsoft Advertising |
| Consumer services & leisure | 40 | 4% | 33 | 5% | even |
| Media & content | 32 | 4% | 33 | 5% | even |
| Manufacturing & industry | 30 | 3% | 41 | 6% | Microsoft Advertising |
| Property & construction | 20 | 2% | 21 | 3% | even |
| Commerce & trade | 19 | 2% | 65 | 10% | Microsoft Advertising |
| Automotive | 9 | 1% | 14 | 2% | even |
| Public, community & associations | 8 | 1% | 12 | 2% | even |
| Hospitality & travel | 8 | 1% | 18 | 3% | even |
| Transport, logistics & rental | 6 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | 5 | 1% | 6 | 1% | even |
| Health care | – | – | 14 | 2% | outside top 12 |
| Segment | LinkedIn Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| United States | 366 | 41% | 320 | 47% | Microsoft Advertising |
| Germany | 77 | 9% | 83 | 12% | Microsoft Advertising |
| India | 63 | 7% | 8 | 1% | LinkedIn Ads |
| United Kingdom | 52 | 6% | 65 | 10% | Microsoft Advertising |
| France | 40 | 4% | 22 | 3% | even |
| Netherlands | 38 | 4% | 33 | 5% | even |
| Brazil | 33 | 4% | 8 | 1% | LinkedIn Ads |
| Canada | 25 | 3% | 19 | 3% | even |
| Poland | 24 | 3% | 11 | 2% | even |
| Spain | 20 | 2% | – | – | outside top 12 |
| Italy | 18 | 2% | 12 | 2% | even |
| Belgium | 14 | 2% | 9 | 1% | even |
| Austria | – | – | 7 | 1% | outside top 12 |
| Segment | LinkedIn Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 1,599 | 83% | 1,328 | 71% | LinkedIn Ads |
| Sales | 87 | 5% | 73 | 4% | even |
| Data & AI | 20 | 1% | 21 | 1% | even |
| Design & UX | 18 | 1% | 2 | 0% | even |
| Software engineering | 13 | 1% | 20 | 1% | even |
| Unclassified | 12 | 1% | 7 | 0% | even |
| Product, program & project management | 9 | 0% | 35 | 2% | even |
| Administration & office | 6 | 0% | 1 | 0% | even |
| Business development & strategy | 6 | 0% | 15 | 1% | even |
| arts media and entertainment | 4 | 0% | – | – | outside top 12 |
| real estate and property | 4 | 0% | 1 | 0% | even |
| Human resources | 3 | 0% | 1 | 0% | even |
| procurement and purchasing | 3 | 0% | 2 | 0% | even |
| logistics warehouse and transport | 2 | 0% | 2 | 0% | even |
| Customer service & success | 1 | 0% | 49 | 3% | Microsoft Advertising |
| IT operations & business systems | 1 | 0% | 2 | 0% | even |
| social care and community | 1 | 0% | – | – | outside top 12 |
| General management & consulting | – | – | 5 | 0% | outside top 12 |
| skilled trades and field service | – | – | 5 | 0% | outside top 12 |
| Finance & accounting | – | – | 3 | 0% | outside top 12 |
| construction and civil | – | – | 2 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 2 | 0% | outside top 12 |
| healthcare clinical | – | – | 1 | 0% | outside top 12 |
| Retail & store operations | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using LinkedIn Ads →
Companies using Microsoft Advertising →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Advertising is named by 677 companies in job postings and LinkedIn Ads by 898; 142 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/linkedin-ads-vs-microsoft-advertising)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
LinkedIn Ads vs Microsoft Advertising: questions
Which is more used, LinkedIn Ads or Microsoft Advertising?
By companies naming it in their own job postings, LinkedIn Ads (898) over Microsoft Advertising (677). By website-and-DNS footprint, Microsoft Advertising (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses LinkedIn Ads?
69% of LinkedIn Ads companies have 2 to 200 employees, against 54% for Microsoft Advertising. 10% of LinkedIn Ads companies have over 1,000 employees, against 22% for Microsoft Advertising.
Do companies run both?
142 companies name both in their postings, usually LinkedIn Ads in marketing and Microsoft Advertising in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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