Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGoogle Ads VS LinkedIn Campaign Manager_
As of 4 November 2026, LinkedIn Campaign Manager is named by 452 companies and Google Ads by 6,098; Google Ads skews to companies under 200 people (65% vs 57%), LinkedIn Campaign Manager to companies over 1,000 (20% vs 13%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Ads's script and mail records show on hundreds of thousands of small sites, LinkedIn Campaign Manager rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Ads: 2–200 employees
- 65%
- LinkedIn Campaign Manager: 2–200 employees
- 57%
- Google Ads: 1,000+ employees
- 13%
- LinkedIn Campaign Manager: 1,000+ employees
- 20%
- Postings per company, 90 days
- 2.2 · 1.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Ads | share | LinkedIn Campaign Manager | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 301 | 5% | 17 | 4% | even |
| 2-10 employees | 990 | 16% | 40 | 9% | Google Ads |
| 11-50 employees | 1,672 | 27% | 85 | 19% | Google Ads |
| 51-200 employees | 1,316 | 22% | 131 | 29% | LinkedIn Campaign Manager |
| 201-500 employees | 661 | 11% | 53 | 12% | even |
| 501-1000 employees | 352 | 6% | 36 | 8% | LinkedIn Campaign Manager |
| 1001-5000 employees | 459 | 8% | 48 | 11% | LinkedIn Campaign Manager |
| 5001-10000 employees | 112 | 2% | 13 | 3% | even |
| 10,001+ employees | 235 | 4% | 29 | 6% | LinkedIn Campaign Manager |
| Segment | Google Ads | share | LinkedIn Campaign Manager | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 2,093 | 34% | 151 | 33% | even |
| Technology & software | 1,458 | 24% | 173 | 38% | LinkedIn Campaign Manager |
| Commerce & trade | 481 | 8% | 5 | 1% | Google Ads |
| Manufacturing & industry | 410 | 7% | 38 | 8% | even |
| Consumer services & leisure | 390 | 6% | 19 | 4% | Google Ads |
| Media & content | 338 | 6% | 14 | 3% | Google Ads |
| Property & construction | 224 | 4% | 8 | 2% | even |
| Public, community & associations | 154 | 3% | 13 | 3% | even |
| Hospitality & travel | 154 | 3% | – | – | outside top 12 |
| Health care | 137 | 2% | 7 | 2% | even |
| Automotive | 115 | 2% | 4 | 1% | even |
| Utilities & infrastructure | 68 | 1% | 6 | 1% | even |
| Transport, logistics & rental | – | – | 13 | 3% | outside top 12 |
| Segment | Google Ads | share | LinkedIn Campaign Manager | share | Leans |
|---|---|---|---|---|---|
| United States | 2,511 | 41% | 243 | 54% | LinkedIn Campaign Manager |
| Germany | 606 | 10% | 40 | 9% | even |
| India | 431 | 7% | 23 | 5% | even |
| United Kingdom | 369 | 6% | 39 | 9% | LinkedIn Campaign Manager |
| Netherlands | 203 | 3% | 13 | 3% | even |
| France | 180 | 3% | 10 | 2% | even |
| Canada | 172 | 3% | 11 | 2% | even |
| Brazil | 130 | 2% | 3 | 1% | even |
| Poland | 128 | 2% | – | – | outside top 12 |
| Italy | 106 | 2% | 5 | 1% | even |
| Australia | 96 | 2% | 4 | 1% | even |
| United Arab Emirates | 91 | 1% | 4 | 1% | even |
| Belgium | – | – | 6 | 1% | outside top 12 |
| Segment | Google Ads | share | LinkedIn Campaign Manager | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 12,203 | 68% | 646 | 89% | LinkedIn Campaign Manager |
| Sales | 918 | 5% | 8 | 1% | Google Ads |
| Data & AI | 388 | 2% | 3 | 0% | even |
| Software engineering | 330 | 2% | – | – | outside top 12 |
| Unclassified | 216 | 1% | – | – | outside top 12 |
| Design & UX | 212 | 1% | 2 | 0% | even |
| Product, program & project management | 188 | 1% | 2 | 0% | even |
| Customer service & success | 172 | 1% | – | – | outside top 12 |
| Business development & strategy | 162 | 1% | 16 | 2% | even |
| Education & training | 94 | 1% | – | – | outside top 12 |
| Finance & accounting | 61 | 0% | 1 | 0% | even |
| arts media and entertainment | 57 | 0% | 1 | 0% | even |
| IT operations & business systems | 50 | 0% | – | – | outside top 12 |
| Human resources | 47 | 0% | 2 | 0% | even |
| Administration & office | 45 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 41 | 0% | – | – | outside top 12 |
| General management & consulting | 33 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 31 | 0% | – | – | outside top 12 |
| hospitality and food service | 29 | 0% | – | – | outside top 12 |
| skilled trades and field service | 24 | 0% | – | – | outside top 12 |
| logistics warehouse and transport | 19 | 0% | – | – | outside top 12 |
| procurement and purchasing | 19 | 0% | – | – | outside top 12 |
| Retail & store operations | 16 | 0% | – | – | outside top 12 |
| real estate and property | 15 | 0% | – | – | outside top 12 |
| healthcare clinical | 10 | 0% | – | – | outside top 12 |
| manufacturing and production | 9 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 8 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 8 | 0% | – | – | outside top 12 |
| social care and community | 7 | 0% | – | – | outside top 12 |
| construction and civil | 6 | 0% | – | – | outside top 12 |
The companies behind each column
Companies using Google Ads →
Companies using LinkedIn Campaign Manager →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
LinkedIn Campaign Manager is named by 452 companies in job postings and Google Ads by 6,098; 333 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/google-ads-vs-linkedin-campaign-manager)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Ads vs LinkedIn Campaign Manager: questions
Which is more used, Google Ads or LinkedIn Campaign Manager?
By companies naming it in their own job postings, Google Ads (6,098) over LinkedIn Campaign Manager (452). By website-and-DNS footprint, LinkedIn Campaign Manager (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Ads?
65% of Google Ads companies have 2 to 200 employees, against 57% for LinkedIn Campaign Manager. 13% of Google Ads companies have over 1,000 employees, against 20% for LinkedIn Campaign Manager.
Do companies run both?
333 companies name both in their postings, usually Google Ads in marketing and LinkedIn Campaign Manager in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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with the person who owns it
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