Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEMeta Ads VS Microsoft Advertising_
As of 4 November 2026, Microsoft Advertising is named by 677 companies and Meta Ads by 3,430; Meta Ads skews to companies under 200 people (67% vs 54%), Microsoft Advertising to companies over 1,000 (22% vs 11%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Meta Ads's script and mail records show on hundreds of thousands of small sites, Microsoft Advertising rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Meta Ads: 2–200 employees
- 67%
- Microsoft Advertising: 2–200 employees
- 54%
- Meta Ads: 1,000+ employees
- 11%
- Microsoft Advertising: 1,000+ employees
- 22%
- Postings per company, 90 days
- 2.3 · 2.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Meta Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 214 | 6% | 20 | 3% | Meta Ads |
| 2-10 employees | 632 | 18% | 61 | 9% | Meta Ads |
| 11-50 employees | 953 | 28% | 156 | 23% | Meta Ads |
| 51-200 employees | 698 | 20% | 147 | 22% | even |
| 201-500 employees | 382 | 11% | 92 | 14% | Microsoft Advertising |
| 501-1000 employees | 162 | 5% | 53 | 8% | Microsoft Advertising |
| 1001-5000 employees | 228 | 7% | 89 | 13% | Microsoft Advertising |
| 5001-10000 employees | 63 | 2% | 16 | 2% | even |
| 10,001+ employees | 98 | 3% | 43 | 6% | Microsoft Advertising |
| Segment | Meta Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 1,245 | 36% | 282 | 42% | Microsoft Advertising |
| Technology & software | 695 | 20% | 136 | 20% | even |
| Commerce & trade | 324 | 9% | 65 | 10% | even |
| Consumer services & leisure | 232 | 7% | 33 | 5% | even |
| Media & content | 214 | 6% | 33 | 5% | even |
| Manufacturing & industry | 198 | 6% | 41 | 6% | even |
| Property & construction | 123 | 4% | 21 | 3% | even |
| Hospitality & travel | 96 | 3% | 18 | 3% | even |
| Health care | 89 | 3% | 14 | 2% | even |
| Automotive | 74 | 2% | 14 | 2% | even |
| Public, community & associations | 68 | 2% | 12 | 2% | even |
| Utilities & infrastructure | 37 | 1% | 6 | 1% | even |
| Segment | Meta Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| United States | 1,345 | 39% | 320 | 47% | Microsoft Advertising |
| Germany | 310 | 9% | 83 | 12% | Microsoft Advertising |
| India | 287 | 8% | 8 | 1% | Meta Ads |
| United Kingdom | 186 | 5% | 65 | 10% | Microsoft Advertising |
| Brazil | 113 | 3% | 8 | 1% | Meta Ads |
| France | 106 | 3% | 22 | 3% | even |
| Poland | 87 | 3% | 11 | 2% | even |
| Canada | 84 | 2% | 19 | 3% | even |
| Netherlands | 77 | 2% | 33 | 5% | Microsoft Advertising |
| Australia | 61 | 2% | – | – | outside top 12 |
| Italy | 60 | 2% | 12 | 2% | even |
| United Arab Emirates | 47 | 1% | – | – | outside top 12 |
| Belgium | – | – | 9 | 1% | outside top 12 |
| Austria | – | – | 7 | 1% | outside top 12 |
| Segment | Meta Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 8,381 | 81% | 1,328 | 71% | Meta Ads |
| Sales | 317 | 3% | 73 | 4% | even |
| Design & UX | 180 | 2% | 2 | 0% | even |
| Data & AI | 129 | 1% | 21 | 1% | even |
| arts media and entertainment | 101 | 1% | – | – | outside top 12 |
| Product, program & project management | 78 | 1% | 35 | 2% | even |
| Software engineering | 70 | 1% | 20 | 1% | even |
| Business development & strategy | 66 | 1% | 15 | 1% | even |
| Customer service & success | 66 | 1% | 49 | 3% | even |
| Unclassified | 63 | 1% | 7 | 0% | even |
| Administration & office | 23 | 0% | 1 | 0% | even |
| real estate and property | 18 | 0% | 1 | 0% | even |
| Human resources | 17 | 0% | 1 | 0% | even |
| General management & consulting | 11 | 0% | 5 | 0% | even |
| Education & training | 10 | 0% | – | – | outside top 12 |
| IT operations & business systems | 10 | 0% | 2 | 0% | even |
| Engineering (non-software) | 9 | 0% | – | – | outside top 12 |
| Finance & accounting | 7 | 0% | 3 | 0% | even |
| procurement and purchasing | 7 | 0% | 2 | 0% | even |
| logistics warehouse and transport | 5 | 0% | 2 | 0% | even |
| Retail & store operations | 5 | 0% | 1 | 0% | even |
| social care and community | 5 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 3 | 0% | 2 | 0% | even |
| personal care and wellness | 2 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 2 | 0% | – | – | outside top 12 |
| construction and civil | 1 | 0% | 2 | 0% | even |
| facilities cleaning and security | 1 | 0% | – | – | outside top 12 |
| healthcare clinical | 1 | 0% | 1 | 0% | even |
| hospitality and food service | 1 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 1 | 0% | – | – | outside top 12 |
| skilled trades and field service | – | – | 5 | 0% | outside top 12 |
The companies behind each column
Companies using Meta Ads →
Companies using Microsoft Advertising →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Advertising is named by 677 companies in job postings and Meta Ads by 3,430; 334 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/meta-ads-vs-microsoft-advertising)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Meta Ads vs Microsoft Advertising: questions
Which is more used, Meta Ads or Microsoft Advertising?
By companies naming it in their own job postings, Meta Ads (3,430) over Microsoft Advertising (677). By website-and-DNS footprint, Microsoft Advertising (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Meta Ads?
67% of Meta Ads companies have 2 to 200 employees, against 54% for Microsoft Advertising. 11% of Meta Ads companies have over 1,000 employees, against 22% for Microsoft Advertising.
Do companies run both?
334 companies name both in their postings, usually Meta Ads in marketing and Microsoft Advertising in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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