Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEMicrosoft Advertising VS TikTok Ads_
As of 4 November 2026, TikTok Ads is named by 604 companies and Microsoft Advertising by 677; Microsoft Advertising skews to companies under 200 people (54% vs 61%), TikTok Ads to companies over 1,000 (12% vs 22%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Microsoft Advertising's script and mail records show on hundreds of thousands of small sites, TikTok Ads rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Microsoft Advertising: 2–200 employees
- 54%
- TikTok Ads: 2–200 employees
- 61%
- Microsoft Advertising: 1,000+ employees
- 22%
- TikTok Ads: 1,000+ employees
- 12%
- Postings per company, 90 days
- 2.1 · 1.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Microsoft Advertising | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 20 | 3% | 49 | 8% | TikTok Ads |
| 2-10 employees | 61 | 9% | 100 | 17% | TikTok Ads |
| 11-50 employees | 156 | 23% | 160 | 26% | TikTok Ads |
| 51-200 employees | 147 | 22% | 107 | 18% | Microsoft Advertising |
| 201-500 employees | 92 | 14% | 74 | 12% | even |
| 501-1000 employees | 53 | 8% | 39 | 6% | even |
| 1001-5000 employees | 89 | 13% | 43 | 7% | Microsoft Advertising |
| 5001-10000 employees | 16 | 2% | 14 | 2% | even |
| 10,001+ employees | 43 | 6% | 18 | 3% | Microsoft Advertising |
| Segment | Microsoft Advertising | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 282 | 42% | 265 | 44% | TikTok Ads |
| Technology & software | 136 | 20% | 98 | 16% | Microsoft Advertising |
| Commerce & trade | 65 | 10% | 67 | 11% | even |
| Manufacturing & industry | 41 | 6% | 29 | 5% | even |
| Consumer services & leisure | 33 | 5% | 32 | 5% | even |
| Media & content | 33 | 5% | 50 | 8% | TikTok Ads |
| Property & construction | 21 | 3% | 7 | 1% | even |
| Hospitality & travel | 18 | 3% | 17 | 3% | even |
| Automotive | 14 | 2% | 11 | 2% | even |
| Health care | 14 | 2% | 11 | 2% | even |
| Public, community & associations | 12 | 2% | 8 | 1% | even |
| Utilities & infrastructure | 6 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | – | – | 6 | 1% | outside top 12 |
| Segment | Microsoft Advertising | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| United States | 320 | 47% | 216 | 36% | Microsoft Advertising |
| Germany | 83 | 12% | 53 | 9% | Microsoft Advertising |
| United Kingdom | 65 | 10% | 44 | 7% | Microsoft Advertising |
| Netherlands | 33 | 5% | 13 | 2% | Microsoft Advertising |
| France | 22 | 3% | 24 | 4% | even |
| Canada | 19 | 3% | 11 | 2% | even |
| Italy | 12 | 2% | 14 | 2% | even |
| Poland | 11 | 2% | 20 | 3% | even |
| Belgium | 9 | 1% | – | – | outside top 12 |
| Brazil | 8 | 1% | 37 | 6% | TikTok Ads |
| India | 8 | 1% | – | – | outside top 12 |
| Austria | 7 | 1% | – | – | outside top 12 |
| Spain | – | – | 18 | 3% | outside top 12 |
| Australia | – | – | 10 | 2% | outside top 12 |
| PH | – | – | 10 | 2% | outside top 12 |
| Segment | Microsoft Advertising | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 1,328 | 71% | 1,257 | 82% | TikTok Ads |
| Sales | 73 | 4% | 38 | 2% | even |
| Customer service & success | 49 | 3% | 4 | 0% | Microsoft Advertising |
| Product, program & project management | 35 | 2% | 10 | 1% | even |
| Data & AI | 21 | 1% | 33 | 2% | even |
| Software engineering | 20 | 1% | 3 | 0% | even |
| Business development & strategy | 15 | 1% | 4 | 0% | even |
| Unclassified | 7 | 0% | 10 | 1% | even |
| General management & consulting | 5 | 0% | 1 | 0% | even |
| skilled trades and field service | 5 | 0% | – | – | outside top 12 |
| Finance & accounting | 3 | 0% | 2 | 0% | even |
| construction and civil | 2 | 0% | – | – | outside top 12 |
| Design & UX | 2 | 0% | 17 | 1% | even |
| IT operations & business systems | 2 | 0% | 2 | 0% | even |
| Legal, compliance & risk | 2 | 0% | 1 | 0% | even |
| logistics warehouse and transport | 2 | 0% | 1 | 0% | even |
| procurement and purchasing | 2 | 0% | 3 | 0% | even |
| Administration & office | 1 | 0% | 3 | 0% | even |
| healthcare clinical | 1 | 0% | – | – | outside top 12 |
| Human resources | 1 | 0% | – | – | outside top 12 |
| real estate and property | 1 | 0% | 3 | 0% | even |
| Retail & store operations | 1 | 0% | 3 | 0% | even |
| arts media and entertainment | – | – | 19 | 1% | outside top 12 |
| Education & training | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Microsoft Advertising →
Companies using TikTok Ads →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
TikTok Ads is named by 604 companies in job postings and Microsoft Advertising by 677; 66 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/microsoft-advertising-vs-tiktok-ads)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Microsoft Advertising vs TikTok Ads: questions
Which is more used, Microsoft Advertising or TikTok Ads?
By companies naming it in their own job postings, Microsoft Advertising (677) over TikTok Ads (604). By website-and-DNS footprint, TikTok Ads (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Microsoft Advertising?
54% of Microsoft Advertising companies have 2 to 200 employees, against 61% for TikTok Ads. 22% of Microsoft Advertising companies have over 1,000 employees, against 12% for TikTok Ads.
Do companies run both?
66 companies name both in their postings, usually Microsoft Advertising in marketing and TikTok Ads in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Microsoft Advertising or TikTok Ads, and get 1,000 records free.