Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGoogle Ads VS LinkedIn Ads_
As of 4 November 2026, LinkedIn Ads is named by 898 companies and Google Ads by 6,098; Google Ads skews to companies under 200 people (65% vs 69%), LinkedIn Ads to companies over 1,000 (10% vs 13%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Ads's script and mail records show on hundreds of thousands of small sites, LinkedIn Ads rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Ads: 2–200 employees
- 65%
- LinkedIn Ads: 2–200 employees
- 69%
- Google Ads: 1,000+ employees
- 13%
- LinkedIn Ads: 1,000+ employees
- 10%
- Postings per company, 90 days
- 2.2 · 1.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Ads | share | LinkedIn Ads | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 301 | 5% | 32 | 4% | even |
| 2-10 employees | 990 | 16% | 160 | 18% | even |
| 11-50 employees | 1,672 | 27% | 249 | 28% | even |
| 51-200 employees | 1,316 | 22% | 210 | 23% | even |
| 201-500 employees | 661 | 11% | 114 | 13% | even |
| 501-1000 employees | 352 | 6% | 45 | 5% | even |
| 1001-5000 employees | 459 | 8% | 63 | 7% | even |
| 5001-10000 employees | 112 | 2% | 8 | 1% | even |
| 10,001+ employees | 235 | 4% | 17 | 2% | even |
| Segment | Google Ads | share | LinkedIn Ads | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 2,093 | 34% | 340 | 38% | LinkedIn Ads |
| Technology & software | 1,458 | 24% | 376 | 42% | LinkedIn Ads |
| Commerce & trade | 481 | 8% | 19 | 2% | Google Ads |
| Manufacturing & industry | 410 | 7% | 30 | 3% | Google Ads |
| Consumer services & leisure | 390 | 6% | 40 | 4% | even |
| Media & content | 338 | 6% | 32 | 4% | even |
| Property & construction | 224 | 4% | 20 | 2% | even |
| Public, community & associations | 154 | 3% | 8 | 1% | even |
| Hospitality & travel | 154 | 3% | 8 | 1% | even |
| Health care | 137 | 2% | – | – | outside top 12 |
| Automotive | 115 | 2% | 9 | 1% | even |
| Utilities & infrastructure | 68 | 1% | 5 | 1% | even |
| Transport, logistics & rental | – | – | 6 | 1% | outside top 12 |
| Segment | Google Ads | share | LinkedIn Ads | share | Leans |
|---|---|---|---|---|---|
| United States | 2,511 | 41% | 366 | 41% | even |
| Germany | 606 | 10% | 77 | 9% | even |
| India | 431 | 7% | 63 | 7% | even |
| United Kingdom | 369 | 6% | 52 | 6% | even |
| Netherlands | 203 | 3% | 38 | 4% | even |
| France | 180 | 3% | 40 | 4% | even |
| Canada | 172 | 3% | 25 | 3% | even |
| Brazil | 130 | 2% | 33 | 4% | even |
| Poland | 128 | 2% | 24 | 3% | even |
| Italy | 106 | 2% | 18 | 2% | even |
| Australia | 96 | 2% | – | – | outside top 12 |
| United Arab Emirates | 91 | 1% | – | – | outside top 12 |
| Spain | – | – | 20 | 2% | outside top 12 |
| Belgium | – | – | 14 | 2% | outside top 12 |
| Segment | Google Ads | share | LinkedIn Ads | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 12,203 | 68% | 1,599 | 83% | LinkedIn Ads |
| Sales | 918 | 5% | 87 | 5% | even |
| Data & AI | 388 | 2% | 20 | 1% | even |
| Software engineering | 330 | 2% | 13 | 1% | even |
| Unclassified | 216 | 1% | 12 | 1% | even |
| Design & UX | 212 | 1% | 18 | 1% | even |
| Product, program & project management | 188 | 1% | 9 | 0% | even |
| Customer service & success | 172 | 1% | 1 | 0% | even |
| Business development & strategy | 162 | 1% | 6 | 0% | even |
| Education & training | 94 | 1% | – | – | outside top 12 |
| Finance & accounting | 61 | 0% | – | – | outside top 12 |
| arts media and entertainment | 57 | 0% | 4 | 0% | even |
| IT operations & business systems | 50 | 0% | 1 | 0% | even |
| Human resources | 47 | 0% | 3 | 0% | even |
| Administration & office | 45 | 0% | 6 | 0% | even |
| Engineering (non-software) | 41 | 0% | – | – | outside top 12 |
| General management & consulting | 33 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | 31 | 0% | – | – | outside top 12 |
| hospitality and food service | 29 | 0% | – | – | outside top 12 |
| skilled trades and field service | 24 | 0% | – | – | outside top 12 |
| logistics warehouse and transport | 19 | 0% | 2 | 0% | even |
| procurement and purchasing | 19 | 0% | 3 | 0% | even |
| Retail & store operations | 16 | 0% | – | – | outside top 12 |
| real estate and property | 15 | 0% | 4 | 0% | even |
| healthcare clinical | 10 | 0% | – | – | outside top 12 |
| manufacturing and production | 9 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 8 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 8 | 0% | – | – | outside top 12 |
| social care and community | 7 | 0% | 1 | 0% | even |
| construction and civil | 6 | 0% | – | – | outside top 12 |
The companies behind each column
Companies using Google Ads →
Companies using LinkedIn Ads →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
LinkedIn Ads is named by 898 companies in job postings and Google Ads by 6,098; 945 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/google-ads-vs-linkedin-ads)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Ads vs LinkedIn Ads: questions
Which is more used, Google Ads or LinkedIn Ads?
By companies naming it in their own job postings, Google Ads (6,098) over LinkedIn Ads (898). By website-and-DNS footprint, LinkedIn Ads (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Ads?
65% of Google Ads companies have 2 to 200 employees, against 69% for LinkedIn Ads. 13% of Google Ads companies have over 1,000 employees, against 10% for LinkedIn Ads.
Do companies run both?
945 companies name both in their postings, usually Google Ads in marketing and LinkedIn Ads in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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