Google Ads VS Meta Ads
As of 4 November 2026, Meta Ads is named by 3,430 companies and Google Ads by 6,098; Google Ads skews to companies under 200 people (65% vs 67%), Meta Ads to companies over 1,000 (11% vs 13%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Ads's script and mail records show on hundreds of thousands of small sites, Meta Ads rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Ads: 2–200 employees
- 65%
- Meta Ads: 2–200 employees
- 67%
- Google Ads: 1,000+ employees
- 13%
- Meta Ads: 1,000+ employees
- 11%
- Postings per company, 90 days
- 2.2 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Ads | share | Meta Ads | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 301 | 5% | 214 | 6% | even |
| 2-10 employees | 990 | 16% | 632 | 18% | Meta Ads |
| 11-50 employees | 1,672 | 27% | 953 | 28% | even |
| 51-200 employees | 1,316 | 22% | 698 | 20% | even |
| 201-500 employees | 661 | 11% | 382 | 11% | even |
| 501-1000 employees | 352 | 6% | 162 | 5% | even |
| 1001-5000 employees | 459 | 8% | 228 | 7% | even |
| 5001-10000 employees | 112 | 2% | 63 | 2% | even |
| 10,001+ employees | 235 | 4% | 98 | 3% | even |
| Segment | Google Ads | share | Meta Ads | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 2,093 | 34% | 1,245 | 36% | even |
| Technology & software | 1,458 | 24% | 695 | 20% | Google Ads |
| Commerce & trade | 481 | 8% | 324 | 9% | even |
| Manufacturing & industry | 410 | 7% | 198 | 6% | even |
| Consumer services & leisure | 390 | 6% | 232 | 7% | even |
| Media & content | 338 | 6% | 214 | 6% | even |
| Property & construction | 224 | 4% | 123 | 4% | even |
| Public, community & associations | 154 | 3% | 68 | 2% | even |
| Hospitality & travel | 154 | 3% | 96 | 3% | even |
| Health care | 137 | 2% | 89 | 3% | even |
| Automotive | 115 | 2% | 74 | 2% | even |
| Utilities & infrastructure | 68 | 1% | 37 | 1% | even |
| Segment | Google Ads | share | Meta Ads | share | Leans |
|---|---|---|---|---|---|
| United States | 2,511 | 41% | 1,345 | 39% | even |
| Germany | 606 | 10% | 310 | 9% | even |
| India | 431 | 7% | 287 | 8% | even |
| United Kingdom | 369 | 6% | 186 | 5% | even |
| Netherlands | 203 | 3% | 77 | 2% | even |
| France | 180 | 3% | 106 | 3% | even |
| Canada | 172 | 3% | 84 | 2% | even |
| Brazil | 130 | 2% | 113 | 3% | even |
| Poland | 128 | 2% | 87 | 3% | even |
| Italy | 106 | 2% | 60 | 2% | even |
| Australia | 96 | 2% | 61 | 2% | even |
| United Arab Emirates | 91 | 1% | 47 | 1% | even |
| Segment | Google Ads | share | Meta Ads | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 12,203 | 68% | 8,381 | 81% | Meta Ads |
| Sales | 918 | 5% | 317 | 3% | Google Ads |
| Data & AI | 388 | 2% | 129 | 1% | even |
| Software engineering | 330 | 2% | 70 | 1% | even |
| Unclassified | 216 | 1% | 63 | 1% | even |
| Design & UX | 212 | 1% | 180 | 2% | even |
| Product, program & project management | 188 | 1% | 78 | 1% | even |
| Customer service & success | 172 | 1% | 66 | 1% | even |
| Business development & strategy | 162 | 1% | 66 | 1% | even |
| Education & training | 94 | 1% | 10 | 0% | even |
| Finance & accounting | 61 | 0% | 7 | 0% | even |
| Arts media and entertainment | 57 | 0% | 101 | 1% | even |
| IT operations & business systems | 50 | 0% | 10 | 0% | even |
| Human resources | 47 | 0% | 17 | 0% | even |
| Administration & office | 45 | 0% | 23 | 0% | even |
| Engineering (non-software) | 41 | 0% | 9 | 0% | even |
| General management & consulting | 33 | 0% | 11 | 0% | even |
| Legal, compliance & risk | 31 | 0% | 3 | 0% | even |
| Hospitality and food service | 29 | 0% | 1 | 0% | even |
| Skilled trades and field service | 24 | 0% | – | – | outside top 12 |
| Logistics warehouse and transport | 19 | 0% | 5 | 0% | even |
| Procurement and purchasing | 19 | 0% | 7 | 0% | even |
| Retail & store operations | 16 | 0% | 5 | 0% | even |
| Real estate and property | 15 | 0% | 18 | 0% | even |
| Healthcare clinical | 10 | 0% | 1 | 0% | even |
| Manufacturing and production | 9 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 8 | 0% | 2 | 0% | even |
| Travel, leisure & events | 8 | 0% | 1 | 0% | even |
| Social care and community | 7 | 0% | 5 | 0% | even |
| Construction and civil | 6 | 0% | 1 | 0% | even |
| Personal care and wellness | – | – | 2 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Google Ads →
Companies using Meta Ads →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Meta Ads is named by 3,430 companies in job postings and Google Ads by 6,098; 3,290 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/google-ads-vs-meta-ads)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Ads vs Meta Ads: questions
Which is more used, Google Ads or Meta Ads?
By companies naming it in their own job postings, Google Ads (6,098) over Meta Ads (3,430). By website-and-DNS footprint, Meta Ads (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Ads?
65% of Google Ads companies have 2 to 200 employees, against 67% for Meta Ads. 13% of Google Ads companies have over 1,000 employees, against 11% for Meta Ads.
Do companies run both?
3,290 companies name both in their postings, usually Google Ads in marketing and Meta Ads in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Google Ads or Meta Ads. Start free, no card.