Start free
Compare · advertising platforms

LinkedIn Ads VS TikTok Ads_

As of 4 November 2026, TikTok Ads is named by 604 companies and LinkedIn Ads by 898; LinkedIn Ads skews to companies under 200 people (69% vs 61%), TikTok Ads to companies over 1,000 (12% vs 10%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: LinkedIn Ads's script and mail records show on hundreds of thousands of small sites, TikTok Ads rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

LinkedIn Ads: 2–200 employees
69%
TikTok Ads: 2–200 employees
61%
LinkedIn Ads: 1,000+ employees
10%
TikTok Ads: 1,000+ employees
12%
Postings per company, 90 days
1.6 · 1.9
Website or DNS footprint
0 · 0
898companies name LinkedIn Ads
604companies name TikTok Ads
161name both
1,394 · 1,129postings in 90 days, LinkedIn Ads · TikTok Ads
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentLinkedIn AdsshareTikTok AdsshareLeans
Self-employed324%498%TikTok Ads
2-10 employees16018%10017%even
11-50 employees24928%16026%even
51-200 employees21023%10718%LinkedIn Ads
201-500 employees11413%7412%even
501-1000 employees455%396%even
1001-5000 employees637%437%even
5001-10000 employees81%142%even
10,001+ employees172%183%even
By industry
SegmentLinkedIn AdsshareTikTok AdsshareLeans
Technology & software37642%9816%LinkedIn Ads
Business & finance services34038%26544%TikTok Ads
Consumer services & leisure404%325%even
Media & content324%508%TikTok Ads
Manufacturing & industry303%295%even
Property & construction202%71%even
Commerce & trade192%6711%TikTok Ads
Automotive91%112%even
Public, community & associations81%81%even
Hospitality & travel81%173%even
Transport, logistics & rental61%61%even
Utilities & infrastructure51%––outside top 12
Health care––112%outside top 12
By country
SegmentLinkedIn AdsshareTikTok AdsshareLeans
United States36641%21636%LinkedIn Ads
Germany779%539%even
India637%––outside top 12
United Kingdom526%447%even
France404%244%even
Netherlands384%132%LinkedIn Ads
Brazil334%376%TikTok Ads
Canada253%112%even
Poland243%203%even
Spain202%183%even
Italy182%142%even
Belgium142%––outside top 12
Australia––102%outside top 12
PH––102%outside top 12
Postings by team (share of each tool's postings)
SegmentLinkedIn AdsshareTikTok AdsshareLeans
Marketing & communications1,59983%1,25782%even
Sales875%382%LinkedIn Ads
Data & AI201%332%even
Design & UX181%171%even
Software engineering131%30%even
Unclassified121%101%even
Product, program & project management90%101%even
Administration & office60%30%even
Business development & strategy60%40%even
arts media and entertainment40%191%even
real estate and property40%30%even
Human resources30%––outside top 12
procurement and purchasing30%30%even
logistics warehouse and transport20%10%even
Customer service & success10%40%even
IT operations & business systems10%20%even
social care and community10%––outside top 12
Retail & store operations––30%outside top 12
Finance & accounting––20%outside top 12
Education & training––10%outside top 12
General management & consulting––10%outside top 12
Legal, compliance & risk––10%outside top 12
Go deeper

The companies behind each column

Companies using LinkedIn Ads →
Companies using TikTok Ads →
advertising platforms ranked →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

TikTok Ads is named by 604 companies in job postings and LinkedIn Ads by 898; 161 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/linkedin-ads-vs-tiktok-ads)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

LinkedIn Ads vs TikTok Ads: questions

Which is more used, LinkedIn Ads or TikTok Ads?

By companies naming it in their own job postings, LinkedIn Ads (898) over TikTok Ads (604). By website-and-DNS footprint, TikTok Ads (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses LinkedIn Ads?

69% of LinkedIn Ads companies have 2 to 200 employees, against 61% for TikTok Ads. 10% of LinkedIn Ads companies have over 1,000 employees, against 12% for TikTok Ads.

Do companies run both?

161 companies name both in their postings, usually LinkedIn Ads in marketing and TikTok Ads in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

Get either list your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

SearchCompany searchFilter on what a company actually does→SearchPeople searchDecision makers, normalized and verified→MCP and APICompanies over MCP and APICount, search and export from your agent→DatasetCompany and People datasetThe whole market in your warehouse→DataCoverage by countryCheck your market before you start→SearchLocal businessesThe same database, by category and city→

Every company on either tool,
with the person who owns it

Filter on LinkedIn Ads or TikTok Ads, and get 1,000 records free.

Start free with 1,000 records
  1. 01Sign up, no card
  2. 02Connect Claude, ChatGPT or an API key
  3. 03Ask for your market, 1,000 records free