Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGoogle Ads VS TikTok Ads_
As of 4 November 2026, TikTok Ads is named by 604 companies and Google Ads by 6,098; Google Ads skews to companies under 200 people (65% vs 61%), TikTok Ads to companies over 1,000 (12% vs 13%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Ads's script and mail records show on hundreds of thousands of small sites, TikTok Ads rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Ads: 2–200 employees
- 65%
- TikTok Ads: 2–200 employees
- 61%
- Google Ads: 1,000+ employees
- 13%
- TikTok Ads: 1,000+ employees
- 12%
- Postings per company, 90 days
- 2.2 · 1.9
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Ads | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 301 | 5% | 49 | 8% | TikTok Ads |
| 2-10 employees | 990 | 16% | 100 | 17% | even |
| 11-50 employees | 1,672 | 27% | 160 | 26% | even |
| 51-200 employees | 1,316 | 22% | 107 | 18% | Google Ads |
| 201-500 employees | 661 | 11% | 74 | 12% | even |
| 501-1000 employees | 352 | 6% | 39 | 6% | even |
| 1001-5000 employees | 459 | 8% | 43 | 7% | even |
| 5001-10000 employees | 112 | 2% | 14 | 2% | even |
| 10,001+ employees | 235 | 4% | 18 | 3% | even |
| Segment | Google Ads | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 2,093 | 34% | 265 | 44% | TikTok Ads |
| Technology & software | 1,458 | 24% | 98 | 16% | Google Ads |
| Commerce & trade | 481 | 8% | 67 | 11% | TikTok Ads |
| Manufacturing & industry | 410 | 7% | 29 | 5% | even |
| Consumer services & leisure | 390 | 6% | 32 | 5% | even |
| Media & content | 338 | 6% | 50 | 8% | TikTok Ads |
| Property & construction | 224 | 4% | 7 | 1% | Google Ads |
| Public, community & associations | 154 | 3% | 8 | 1% | even |
| Hospitality & travel | 154 | 3% | 17 | 3% | even |
| Health care | 137 | 2% | 11 | 2% | even |
| Automotive | 115 | 2% | 11 | 2% | even |
| Utilities & infrastructure | 68 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | – | – | 6 | 1% | outside top 12 |
| Segment | Google Ads | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| United States | 2,511 | 41% | 216 | 36% | Google Ads |
| Germany | 606 | 10% | 53 | 9% | even |
| India | 431 | 7% | – | – | outside top 12 |
| United Kingdom | 369 | 6% | 44 | 7% | even |
| Netherlands | 203 | 3% | 13 | 2% | even |
| France | 180 | 3% | 24 | 4% | even |
| Canada | 172 | 3% | 11 | 2% | even |
| Brazil | 130 | 2% | 37 | 6% | TikTok Ads |
| Poland | 128 | 2% | 20 | 3% | even |
| Italy | 106 | 2% | 14 | 2% | even |
| Australia | 96 | 2% | 10 | 2% | even |
| United Arab Emirates | 91 | 1% | – | – | outside top 12 |
| Spain | – | – | 18 | 3% | outside top 12 |
| PH | – | – | 10 | 2% | outside top 12 |
| Segment | Google Ads | share | TikTok Ads | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 12,203 | 68% | 1,257 | 82% | TikTok Ads |
| Sales | 918 | 5% | 38 | 2% | Google Ads |
| Data & AI | 388 | 2% | 33 | 2% | even |
| Software engineering | 330 | 2% | 3 | 0% | even |
| Unclassified | 216 | 1% | 10 | 1% | even |
| Design & UX | 212 | 1% | 17 | 1% | even |
| Product, program & project management | 188 | 1% | 10 | 1% | even |
| Customer service & success | 172 | 1% | 4 | 0% | even |
| Business development & strategy | 162 | 1% | 4 | 0% | even |
| Education & training | 94 | 1% | 1 | 0% | even |
| Finance & accounting | 61 | 0% | 2 | 0% | even |
| arts media and entertainment | 57 | 0% | 19 | 1% | even |
| IT operations & business systems | 50 | 0% | 2 | 0% | even |
| Human resources | 47 | 0% | – | – | outside top 12 |
| Administration & office | 45 | 0% | 3 | 0% | even |
| Engineering (non-software) | 41 | 0% | – | – | outside top 12 |
| General management & consulting | 33 | 0% | 1 | 0% | even |
| Legal, compliance & risk | 31 | 0% | 1 | 0% | even |
| hospitality and food service | 29 | 0% | – | – | outside top 12 |
| skilled trades and field service | 24 | 0% | – | – | outside top 12 |
| logistics warehouse and transport | 19 | 0% | 1 | 0% | even |
| procurement and purchasing | 19 | 0% | 3 | 0% | even |
| Retail & store operations | 16 | 0% | 3 | 0% | even |
| real estate and property | 15 | 0% | 3 | 0% | even |
| healthcare clinical | 10 | 0% | – | – | outside top 12 |
| manufacturing and production | 9 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 8 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 8 | 0% | – | – | outside top 12 |
| social care and community | 7 | 0% | – | – | outside top 12 |
| construction and civil | 6 | 0% | – | – | outside top 12 |
The companies behind each column
Companies using Google Ads →
Companies using TikTok Ads →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
TikTok Ads is named by 604 companies in job postings and Google Ads by 6,098; 571 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/google-ads-vs-tiktok-ads)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Ads vs TikTok Ads: questions
Which is more used, Google Ads or TikTok Ads?
By companies naming it in their own job postings, Google Ads (6,098) over TikTok Ads (604). By website-and-DNS footprint, TikTok Ads (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Ads?
65% of Google Ads companies have 2 to 200 employees, against 61% for TikTok Ads. 13% of Google Ads companies have over 1,000 employees, against 12% for TikTok Ads.
Do companies run both?
571 companies name both in their postings, usually Google Ads in marketing and TikTok Ads in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Google Ads or TikTok Ads, and get 1,000 records free.