LinkedIn Ads VS Meta Ads
As of 5 November 2026, Meta Ads is named by 3,463 companies and LinkedIn Ads by 909; LinkedIn Ads skews to companies under 200 people (69% vs 66%), Meta Ads to companies over 1,000 (11% vs 10%).
As of 5 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: LinkedIn Ads's script and mail records show on hundreds of thousands of small sites, Meta Ads rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- LinkedIn Ads: 2–200 employees
- 69%
- Meta Ads: 2–200 employees
- 66%
- LinkedIn Ads: 1,000+ employees
- 10%
- Meta Ads: 1,000+ employees
- 11%
- Postings per company, 90 days
- 1.5 · 2.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | LinkedIn Ads | share | Meta Ads | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 32 | 4% | 218 | 6% | Meta Ads |
| 2-10 employees | 163 | 18% | 637 | 18% | even |
| 11-50 employees | 249 | 27% | 957 | 28% | even |
| 51-200 employees | 215 | 24% | 705 | 20% | LinkedIn Ads |
| 201-500 employees | 114 | 13% | 386 | 11% | even |
| 501-1000 employees | 46 | 5% | 165 | 5% | even |
| 1001-5000 employees | 64 | 7% | 232 | 7% | even |
| 5001-10000 employees | 8 | 1% | 63 | 2% | even |
| 10,001+ employees | 18 | 2% | 100 | 3% | even |
| Segment | LinkedIn Ads | share | Meta Ads | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 382 | 42% | 699 | 20% | LinkedIn Ads |
| Business & finance services | 345 | 38% | 1,256 | 36% | even |
| Consumer services & leisure | 40 | 4% | 233 | 7% | Meta Ads |
| Media & content | 32 | 4% | 214 | 6% | Meta Ads |
| Manufacturing & industry | 30 | 3% | 200 | 6% | Meta Ads |
| Property & construction | 20 | 2% | 125 | 4% | even |
| Commerce & trade | 19 | 2% | 331 | 10% | Meta Ads |
| Automotive | 9 | 1% | 74 | 2% | even |
| Public, community & associations | 8 | 1% | 70 | 2% | even |
| Hospitality & travel | 8 | 1% | 98 | 3% | even |
| Transport, logistics & rental | 6 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | 5 | 1% | 37 | 1% | even |
| Health care | – | – | 89 | 3% | outside top 12 |
| Segment | LinkedIn Ads | share | Meta Ads | share | Leans |
|---|---|---|---|---|---|
| United States | 372 | 41% | 1,356 | 39% | even |
| Germany | 78 | 9% | 313 | 9% | even |
| India | 63 | 7% | 286 | 8% | even |
| United Kingdom | 53 | 6% | 188 | 5% | even |
| France | 40 | 4% | 106 | 3% | even |
| Netherlands | 38 | 4% | 80 | 2% | even |
| Brazil | 33 | 4% | 113 | 3% | even |
| Canada | 25 | 3% | 84 | 2% | even |
| Poland | 24 | 3% | 88 | 3% | even |
| Spain | 20 | 2% | – | – | outside top 12 |
| Italy | 18 | 2% | 60 | 2% | even |
| Austria | 14 | 2% | – | – | outside top 12 |
| Australia | – | – | 62 | 2% | outside top 12 |
| United Arab Emirates | – | – | 48 | 1% | outside top 12 |
| Segment | LinkedIn Ads | share | Meta Ads | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 1,596 | 83% | 8,902 | 81% | even |
| Sales | 87 | 5% | 317 | 3% | even |
| Data & AI | 20 | 1% | 131 | 1% | even |
| Design & UX | 18 | 1% | 182 | 2% | even |
| Software engineering | 13 | 1% | 71 | 1% | even |
| Unclassified | 13 | 1% | 64 | 1% | even |
| Product, program & project management | 9 | 0% | 82 | 1% | even |
| Administration & office | 6 | 0% | 24 | 0% | even |
| Business development & strategy | 6 | 0% | 68 | 1% | even |
| Arts media and entertainment | 4 | 0% | 100 | 1% | even |
| Human resources | 4 | 0% | 18 | 0% | even |
| Real estate and property | 4 | 0% | 18 | 0% | even |
| Procurement and purchasing | 3 | 0% | 7 | 0% | even |
| Logistics warehouse and transport | 2 | 0% | 5 | 0% | even |
| Customer service & success | 1 | 0% | 69 | 1% | even |
| IT operations & business systems | 1 | 0% | 10 | 0% | even |
| Social care and community | 1 | 0% | 5 | 0% | even |
| General management & consulting | – | – | 11 | 0% | outside top 12 |
| Education & training | – | – | 10 | 0% | outside top 12 |
| Engineering (non-software) | – | – | 9 | 0% | outside top 12 |
| Finance & accounting | – | – | 7 | 0% | outside top 12 |
| Retail & store operations | – | – | 5 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 3 | 0% | outside top 12 |
| Personal care and wellness | – | – | 2 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 2 | 0% | outside top 12 |
| Construction and civil | – | – | 1 | 0% | outside top 12 |
| Facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
| Healthcare clinical | – | – | 1 | 0% | outside top 12 |
| Hospitality and food service | – | – | 1 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using LinkedIn Ads →
Companies using Meta Ads →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Meta Ads is named by 3,463 companies in job postings and LinkedIn Ads by 909; 696 name both. (Breaknorm, 5 November 2026, https://breaknorm.co/compare/linkedin-ads-vs-meta-ads)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
LinkedIn Ads vs Meta Ads: questions
Which is more used, LinkedIn Ads or Meta Ads?
By companies naming it in their own job postings, Meta Ads (3,463) over LinkedIn Ads (909). By website-and-DNS footprint, Meta Ads (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses LinkedIn Ads?
69% of LinkedIn Ads companies have 2 to 200 employees, against 66% for Meta Ads. 10% of LinkedIn Ads companies have over 1,000 employees, against 11% for Meta Ads.
Do companies run both?
696 companies name both in their postings, usually LinkedIn Ads in marketing and Meta Ads in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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