Amazon Ads VS Microsoft Advertising
As of 30 October 2026, Microsoft Advertising is named by 504 companies and Amazon Ads by 218; Amazon Ads skews to companies under 200 people (50% vs 57%), Microsoft Advertising to companies over 1,000 (19% vs 22%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Ads's script and mail records show on hundreds of thousands of small sites, Microsoft Advertising rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Ads: 2–200 employees
- 50%
- Microsoft Advertising: 2–200 employees
- 57%
- Amazon Ads: 1,000+ employees
- 22%
- Microsoft Advertising: 1,000+ employees
- 19%
- Postings per company, 90 days
- 3.7 · 2.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 9 | 4% | 8 | 2% | Amazon Ads |
| 2-10 employees | 8 | 4% | 34 | 7% | Microsoft Advertising |
| 11-50 employees | 51 | 23% | 134 | 27% | Microsoft Advertising |
| 51-200 employees | 50 | 23% | 117 | 23% | even |
| 201-500 employees | 33 | 15% | 74 | 15% | even |
| 501-1000 employees | 19 | 9% | 39 | 8% | even |
| 1001-5000 employees | 18 | 8% | 61 | 12% | Microsoft Advertising |
| 5001-10000 employees | 5 | 2% | 10 | 2% | even |
| 10,001+ employees | 25 | 11% | 27 | 5% | Amazon Ads |
| Segment | Amazon Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 70 | 32% | 212 | 42% | Microsoft Advertising |
| Manufacturing & industry | 58 | 27% | 34 | 7% | Amazon Ads |
| Commerce & trade | 35 | 16% | 47 | 9% | Amazon Ads |
| Technology & software | 34 | 16% | 110 | 22% | Microsoft Advertising |
| Media & content | 11 | 5% | 18 | 4% | even |
| Consumer services & leisure | 4 | 2% | 21 | 4% | Microsoft Advertising |
| Health care | 2 | 1% | 11 | 2% | even |
| Transport, logistics & rental | 2 | 1% | – | – | outside top 12 |
| Agriculture & forestry | 1 | 0% | – | – | outside top 12 |
| Automotive | 1 | 0% | 8 | 2% | even |
| Property & construction | – | – | 16 | 3% | outside top 12 |
| Hospitality & travel | – | – | 13 | 3% | outside top 12 |
| Public, community & associations | – | – | 10 | 2% | outside top 12 |
| Utilities & infrastructure | – | – | 3 | 1% | outside top 12 |
| Segment | Amazon Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| United States | 118 | 54% | 267 | 53% | even |
| Germany | 28 | 13% | 59 | 12% | even |
| United Kingdom | 18 | 8% | 49 | 10% | even |
| France | 13 | 6% | 13 | 3% | Amazon Ads |
| India | 6 | 3% | 6 | 1% | even |
| Italy | 4 | 2% | 11 | 2% | even |
| Netherlands | 4 | 2% | 21 | 4% | Microsoft Advertising |
| Poland | 4 | 2% | 9 | 2% | even |
| Canada | 3 | 1% | 14 | 3% | even |
| United Arab Emirates | 2 | 1% | – | – | outside top 12 |
| Australia | 2 | 1% | – | – | outside top 12 |
| Denmark | 2 | 1% | – | – | outside top 12 |
| Austria | – | – | 7 | 1% | outside top 12 |
| Belgium | – | – | 6 | 1% | outside top 12 |
| Spain | – | – | 5 | 1% | outside top 12 |
| Segment | Amazon Ads | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 655 | 61% | 1,167 | 72% | Microsoft Advertising |
| Sales | 120 | 11% | 63 | 4% | Amazon Ads |
| Software engineering | 34 | 3% | 20 | 1% | even |
| Data & AI | 29 | 3% | 16 | 1% | even |
| Product, program & project management | 16 | 1% | 34 | 2% | even |
| Business development & strategy | 14 | 1% | 14 | 1% | even |
| Customer service & success | 14 | 1% | 30 | 2% | even |
| General management & consulting | 13 | 1% | 5 | 0% | even |
| Design & UX | 10 | 1% | – | – | outside top 12 |
| Finance & accounting | 5 | 0% | 3 | 0% | even |
| IT operations & business systems | 5 | 0% | – | – | outside top 12 |
| Unclassified | 2 | 0% | 4 | 0% | even |
| Skilled trades and field service | – | – | 5 | 0% | outside top 12 |
| Construction and civil | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Ads →
Companies using Microsoft Advertising →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Advertising is named by 504 companies in job postings and Amazon Ads by 218; 39 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-ads-vs-microsoft-advertising)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Ads vs Microsoft Advertising: questions
Which is more used, Amazon Ads or Microsoft Advertising?
By companies naming it in their own job postings, Microsoft Advertising (504) over Amazon Ads (218). By website-and-DNS footprint, Microsoft Advertising (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Ads?
50% of Amazon Ads companies have 2 to 200 employees, against 57% for Microsoft Advertising. 22% of Amazon Ads companies have over 1,000 employees, against 19% for Microsoft Advertising.
Do companies run both?
39 companies name both in their postings, usually Amazon Ads in marketing and Microsoft Advertising in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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