Amazon Athena VS SAP Business Data Cloud
As of 30 October 2026, SAP Business Data Cloud is named by 181 companies and Amazon Athena by 887; Amazon Athena skews to companies under 200 people (41% vs 25%), SAP Business Data Cloud to companies over 1,000 (53% vs 31%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Athena's script and mail records show on hundreds of thousands of small sites, SAP Business Data Cloud rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Amazon Athena: 2–200 employees
- 41%
- SAP Business Data Cloud: 2–200 employees
- 25%
- Amazon Athena: 1,000+ employees
- 31%
- SAP Business Data Cloud: 1,000+ employees
- 53%
- Postings per company, 90 days
- 3.0 · 4.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Amazon Athena | share | SAP Business Data Cloud | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 7 | 1% | 1 | 1% | even |
| 2-10 employees | 60 | 7% | 11 | 6% | even |
| 11-50 employees | 97 | 11% | 14 | 8% | Amazon Athena |
| 51-200 employees | 208 | 23% | 21 | 12% | Amazon Athena |
| 201-500 employees | 145 | 16% | 20 | 11% | Amazon Athena |
| 501-1000 employees | 98 | 11% | 18 | 10% | even |
| 1001-5000 employees | 144 | 16% | 33 | 18% | even |
| 5001-10000 employees | 34 | 4% | 12 | 7% | SAP Business Data Cloud |
| 10,001+ employees | 94 | 11% | 51 | 28% | SAP Business Data Cloud |
| Segment | Amazon Athena | share | SAP Business Data Cloud | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 334 | 38% | 43 | 24% | Amazon Athena |
| Health care | 206 | 23% | – | – | outside top 12 |
| Business & finance services | 161 | 18% | 26 | 14% | Amazon Athena |
| Manufacturing & industry | 49 | 6% | 50 | 28% | SAP Business Data Cloud |
| Media & content | 28 | 3% | 4 | 2% | even |
| Consumer services & leisure | 27 | 3% | – | – | outside top 12 |
| Public, community & associations | 22 | 2% | – | – | outside top 12 |
| Utilities & infrastructure | 18 | 2% | 6 | 3% | even |
| Property & construction | 13 | 1% | 5 | 3% | even |
| Commerce & trade | 9 | 1% | 12 | 7% | SAP Business Data Cloud |
| Transport, logistics & rental | 8 | 1% | 2 | 1% | even |
| Automotive | 5 | 1% | 31 | 17% | SAP Business Data Cloud |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Segment | Amazon Athena | share | SAP Business Data Cloud | share | Leans |
|---|---|---|---|---|---|
| United States | 662 | 75% | 89 | 49% | Amazon Athena |
| United Kingdom | 55 | 6% | 11 | 6% | even |
| Germany | 25 | 3% | 28 | 15% | SAP Business Data Cloud |
| Canada | 18 | 2% | 3 | 2% | even |
| France | 18 | 2% | 4 | 2% | even |
| India | 14 | 2% | 7 | 4% | SAP Business Data Cloud |
| Australia | 9 | 1% | 2 | 1% | even |
| Brazil | 9 | 1% | 2 | 1% | even |
| Spain | 9 | 1% | – | – | outside top 12 |
| Singapore | 8 | 1% | – | – | outside top 12 |
| Japan | 7 | 1% | – | – | outside top 12 |
| Switzerland | 6 | 1% | 7 | 4% | SAP Business Data Cloud |
| Denmark | – | – | 4 | 2% | outside top 12 |
| Netherlands | – | – | 4 | 2% | outside top 12 |
| United Arab Emirates | – | – | 2 | 1% | outside top 12 |
| Segment | Amazon Athena | share | SAP Business Data Cloud | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 1,251 | 36% | 221 | 22% | Amazon Athena |
| Healthcare clinical | 503 | 14% | – | – | outside top 12 |
| Software engineering | 389 | 11% | 30 | 3% | Amazon Athena |
| Administration & office | 247 | 7% | 2 | 0% | Amazon Athena |
| Healthcare support and caregiving | 235 | 7% | – | – | outside top 12 |
| Finance & accounting | 134 | 4% | 11 | 1% | Amazon Athena |
| IT operations & business systems | 133 | 4% | 413 | 41% | SAP Business Data Cloud |
| Sales | 61 | 2% | 111 | 11% | SAP Business Data Cloud |
| Social care and community | 57 | 2% | – | – | outside top 12 |
| Product, program & project management | 44 | 1% | 29 | 3% | even |
| Customer service & success | 30 | 1% | 19 | 2% | even |
| Engineering (non-software) | 22 | 1% | 8 | 1% | even |
| Research and science | – | – | 7 | 1% | outside top 12 |
| Unclassified | – | – | 6 | 1% | outside top 12 |
| General management & consulting | – | – | 5 | 0% | outside top 12 |
The companies behind each column
Companies using Amazon Athena →
Companies using SAP Business Data Cloud →
data warehouses olap ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP Business Data Cloud is named by 181 companies in job postings and Amazon Athena by 887; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-athena-vs-sap-business-data-cloud)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Amazon Athena vs SAP Business Data Cloud: questions
Which is more used, Amazon Athena or SAP Business Data Cloud?
By companies naming it in their own job postings, Amazon Athena (887) over SAP Business Data Cloud (181). By website-and-DNS footprint, SAP Business Data Cloud (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Amazon Athena?
41% of Amazon Athena companies have 2 to 200 employees, against 25% for SAP Business Data Cloud. 31% of Amazon Athena companies have over 1,000 employees, against 53% for SAP Business Data Cloud.
Do companies run both?
0 companies name both in their postings, usually Amazon Athena in marketing and SAP Business Data Cloud in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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