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Amazon Athena VS SQL Server Analysis Services

As of 30 October 2026, SQL Server Analysis Services is named by 360 companies and Amazon Athena by 887; Amazon Athena skews to companies under 200 people (41% vs 37%), SQL Server Analysis Services to companies over 1,000 (36% vs 31%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Athena's script and mail records show on hundreds of thousands of small sites, SQL Server Analysis Services rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Amazon Athena: 2–200 employees
41%
SQL Server Analysis Services: 2–200 employees
37%
Amazon Athena: 1,000+ employees
31%
SQL Server Analysis Services: 1,000+ employees
36%
Postings per company, 90 days
3.0 · 3.1
Website or DNS footprint
0 · 0
887companies name Amazon Athena
360companies name SQL Server Analysis Services
0name both
2,634 · 1,129postings in 90 days, Amazon Athena · SQL Server Analysis Services
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAmazon AthenashareSQL Server Analysis ServicesshareLeans
Self-employed71%10%even
2-10 employees607%164%Amazon Athena
11-50 employees9711%4312%even
51-200 employees20823%7421%Amazon Athena
201-500 employees14516%5716%even
501-1000 employees9811%3911%even
1001-5000 employees14416%6919%SQL Server Analysis Services
5001-10000 employees344%154%even
10,001+ employees9411%4613%SQL Server Analysis Services
By industry
SegmentAmazon AthenashareSQL Server Analysis ServicesshareLeans
Technology & software33438%17148%SQL Server Analysis Services
Health care20623%175%Amazon Athena
Business & finance services16118%7721%SQL Server Analysis Services
Manufacturing & industry496%267%even
Media & content283%82%even
Consumer services & leisure273%62%even
Public, community & associations222%62%even
Utilities & infrastructure182%123%even
Property & construction131%72%even
Commerce & trade91%123%SQL Server Analysis Services
Transport, logistics & rental81%62%even
Automotive51%72%even
By country
SegmentAmazon AthenashareSQL Server Analysis ServicesshareLeans
United States66275%19654%Amazon Athena
United Kingdom556%247%even
Germany253%206%SQL Server Analysis Services
Canada182%144%even
France182%144%even
India142%72%even
Australia91%62%even
Brazil91%––outside top 12
Spain91%––outside top 12
Singapore81%––outside top 12
Japan71%––outside top 12
Switzerland61%––outside top 12
Netherlands––93%outside top 12
Sweden––72%outside top 12
Belgium––62%outside top 12
Portugal––62%outside top 12
Italy––51%outside top 12
Postings by team (share of each tool's postings)
SegmentAmazon AthenashareSQL Server Analysis ServicesshareLeans
Data & AI1,25136%69039%SQL Server Analysis Services
Healthcare clinical50314%––outside top 12
Software engineering38911%51329%SQL Server Analysis Services
Administration & office2477%––outside top 12
Healthcare support and caregiving2357%––outside top 12
Finance & accounting1344%91%Amazon Athena
IT operations & business systems1334%29417%SQL Server Analysis Services
Sales612%241%even
Social care and community572%––outside top 12
Product, program & project management441%241%even
Customer service & success301%20%even
Engineering (non-software)221%91%even
Unclassified––80%outside top 12
Human resources––70%outside top 12
General management & consulting––50%outside top 12
Design & UX––20%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SQL Server Analysis Services is named by 360 companies in job postings and Amazon Athena by 887; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/amazon-athena-vs-sql-server-analysis-services)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Amazon Athena vs SQL Server Analysis Services: questions

Which is more used, Amazon Athena or SQL Server Analysis Services?

By companies naming it in their own job postings, Amazon Athena (887) over SQL Server Analysis Services (360). By website-and-DNS footprint, SQL Server Analysis Services (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Amazon Athena?

41% of Amazon Athena companies have 2 to 200 employees, against 37% for SQL Server Analysis Services. 31% of Amazon Athena companies have over 1,000 employees, against 36% for SQL Server Analysis Services.

Do companies run both?

0 companies name both in their postings, usually Amazon Athena in marketing and SQL Server Analysis Services in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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