AppFolio VS Entrata
As of 4 November 2026, Entrata is named by 158 companies and AppFolio by 208; AppFolio skews to companies under 200 people (71% vs 41%), Entrata to companies over 1,000 (15% vs 6%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AppFolio's script and mail records show on hundreds of thousands of small sites, Entrata rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- AppFolio: 2–200 employees
- 71%
- Entrata: 2–200 employees
- 41%
- AppFolio: 1,000+ employees
- 6%
- Entrata: 1,000+ employees
- 15%
- Postings per company, 90 days
- 2.6 · 12.2
- Website or DNS footprint
- 0 · 192
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | AppFolio | share | Entrata | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 7 | 3% | 2 | 1% | AppFolio |
| 2-10 employees | 28 | 13% | 9 | 6% | AppFolio |
| 11-50 employees | 55 | 26% | 13 | 8% | AppFolio |
| 51-200 employees | 64 | 31% | 42 | 27% | AppFolio |
| 201-500 employees | 28 | 13% | 40 | 25% | Entrata |
| 501-1000 employees | 14 | 7% | 29 | 18% | Entrata |
| 1001-5000 employees | 8 | 4% | 17 | 11% | Entrata |
| 5001-10000 employees | 2 | 1% | 2 | 1% | even |
| 10,001+ employees | 2 | 1% | 4 | 3% | even |
| Segment | AppFolio | share | Entrata | share | Leans |
|---|---|---|---|---|---|
| Property & construction | 106 | 51% | 109 | 69% | Entrata |
| Business & finance services | 62 | 30% | 33 | 21% | AppFolio |
| Public, community & associations | 13 | 6% | 5 | 3% | AppFolio |
| Technology & software | 10 | 5% | 5 | 3% | even |
| Consumer services & leisure | 3 | 1% | – | – | outside top 12 |
| Health care | 3 | 1% | 1 | 1% | even |
| Hospitality & travel | 3 | 1% | 1 | 1% | even |
| Media & content | 3 | 1% | 3 | 2% | even |
| Manufacturing & industry | 2 | 1% | 1 | 1% | even |
| Agriculture & forestry | 1 | 0% | – | – | outside top 12 |
| Commerce & trade | 1 | 0% | – | – | outside top 12 |
| Transport, logistics & rental | 1 | 0% | – | – | outside top 12 |
| Segment | AppFolio | share | Entrata | share | Leans |
|---|---|---|---|---|---|
| United States | 190 | 91% | 154 | 97% | Entrata |
| Canada | 3 | 1% | 1 | 1% | even |
| AL | 1 | 0% | – | – | outside top 12 |
| Czechia | 1 | 0% | – | – | outside top 12 |
| Germany | 1 | 0% | – | – | outside top 12 |
| Spain | 1 | 0% | – | – | outside top 12 |
| United Kingdom | 1 | 0% | – | – | outside top 12 |
| India | 1 | 0% | – | – | outside top 12 |
| PH | 1 | 0% | – | – | outside top 12 |
| South Africa | 1 | 0% | – | – | outside top 12 |
| Singapore | – | – | 1 | 1% | outside top 12 |
| Segment | AppFolio | share | Entrata | share | Leans |
|---|---|---|---|---|---|
| Real estate and property | 299 | 42% | 1,517 | 73% | Entrata |
| Finance & accounting | 119 | 17% | 41 | 2% | AppFolio |
| Skilled trades and field service | 111 | 16% | 228 | 11% | AppFolio |
| Administration & office | 21 | 3% | 1 | 0% | AppFolio |
| Sales | 17 | 2% | 21 | 1% | even |
| General management & consulting | 12 | 2% | 21 | 1% | even |
| Social care and community | 10 | 1% | 20 | 1% | even |
| Software engineering | 10 | 1% | 4 | 0% | even |
| Product, program & project management | 8 | 1% | 6 | 0% | even |
| Legal, compliance & risk | 6 | 1% | 5 | 0% | even |
| Hospitality and food service | 4 | 1% | 27 | 1% | even |
| Construction and civil | 3 | 0% | 1 | 0% | even |
| Data & AI | 3 | 0% | 13 | 1% | even |
| Facilities cleaning and security | 3 | 0% | 20 | 1% | even |
| IT operations & business systems | 3 | 0% | 19 | 1% | even |
| Marketing & communications | 3 | 0% | 20 | 1% | even |
| Business development & strategy | 2 | 0% | 5 | 0% | even |
| Customer service & success | 2 | 0% | 8 | 0% | even |
| Design & UX | 2 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 2 | 0% | – | – | outside top 12 |
| Human resources | 1 | 0% | 1 | 0% | even |
| Logistics warehouse and transport | 1 | 0% | – | – | outside top 12 |
| Education & training | – | – | 4 | 0% | outside top 12 |
| Retail & store operations | – | – | 4 | 0% | outside top 12 |
| Procurement and purchasing | – | – | 1 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using AppFolio →
Companies using Entrata →
property facilities management ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Entrata is named by 158 companies in job postings and AppFolio by 208; 22 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/appfolio-vs-entrata)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
AppFolio vs Entrata: questions
Which is more used, AppFolio or Entrata?
By companies naming it in their own job postings, AppFolio (208) over Entrata (158). By website-and-DNS footprint, Entrata (192 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses AppFolio?
71% of AppFolio companies have 2 to 200 employees, against 41% for Entrata. 6% of AppFolio companies have over 1,000 employees, against 15% for Entrata.
Do companies run both?
22 companies name both in their postings, usually AppFolio in marketing and Entrata in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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