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AWS CloudTrail VS Splunk

As of 4 November 2026, Splunk is named by 2,606 companies and AWS CloudTrail by 482; AWS CloudTrail skews to companies under 200 people (44% vs 37%), Splunk to companies over 1,000 (38% vs 33%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AWS CloudTrail's script and mail records show on hundreds of thousands of small sites, Splunk rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

AWS CloudTrail: 2–200 employees
44%
Splunk: 2–200 employees
37%
AWS CloudTrail: 1,000+ employees
33%
Splunk: 1,000+ employees
38%
Postings per company, 90 days
2.0 · 4.5
Website or DNS footprint
0 · 0
482companies name AWS CloudTrail
2,606companies name Splunk
140name both
988 · 11,769postings in 90 days, AWS CloudTrail · Splunk
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAWS CloudTrailshareSplunkshareLeans
Self-employed92%632%even
2-10 employees337%1696%even
11-50 employees7215%33013%AWS CloudTrail
51-200 employees10722%47618%AWS CloudTrail
201-500 employees6313%33613%even
501-1000 employees408%2449%even
1001-5000 employees8117%45718%even
5001-10000 employees255%1385%even
10,001+ employees5211%39315%Splunk
By industry
SegmentAWS CloudTrailshareSplunkshareLeans
Technology & software23749%1,30050%even
Business & finance services11624%60923%even
Manufacturing & industry378%2208%even
Consumer services & leisure214%763%even
Media & content214%743%even
Health care133%241%even
Utilities & infrastructure133%723%even
Public, community & associations82%642%even
Commerce & trade51%652%even
Property & construction41%311%even
Transport, logistics & rental31%321%even
Automotive20%––outside top 12
Hospitality & travel––231%outside top 12
By country
SegmentAWS CloudTrailshareSplunkshareLeans
United States34872%1,69965%AWS CloudTrail
United Kingdom265%1616%even
India153%743%even
Canada92%652%even
Singapore92%301%even
Brazil61%241%even
Germany61%512%even
Australia51%391%even
Spain51%––outside top 12
France31%903%Splunk
Japan31%––outside top 12
Netherlands31%291%even
Switzerland––221%outside top 12
Poland––181%outside top 12
Postings by team (share of each tool's postings)
SegmentAWS CloudTrailshareSplunkshareLeans
IT operations & business systems71357%6,10641%AWS CloudTrail
Software engineering29624%4,36530%Splunk
Data & AI968%6785%AWS CloudTrail
Product, program & project management91%1961%even
Engineering (non-software)71%3572%even
Education & training50%240%even
Sales40%3382%even
Administration & office20%100%even
Marketing & communications20%260%even
Customer service & success10%2512%even
Facilities cleaning and security10%180%even
General management & consulting10%620%even
Legal, compliance & risk10%520%even
Quality, safety & environment––340%outside top 12
Finance & accounting––200%outside top 12
Unclassified––200%outside top 12
Research and science––120%outside top 12
Business development & strategy––110%outside top 12
Public safety and protective services––80%outside top 12
Construction and civil––70%outside top 12
Skilled trades and field service––70%outside top 12
Human resources––50%outside top 12
Manufacturing and production––50%outside top 12
Logistics warehouse and transport––40%outside top 12
Hospitality and food service––30%outside top 12
Design & UX––20%outside top 12
Social care and community––20%outside top 12
Agriculture and environment––10%outside top 12
Arts media and entertainment––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Splunk is named by 2,606 companies in job postings and AWS CloudTrail by 482; 140 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/aws-cloudtrail-vs-splunk)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

AWS CloudTrail vs Splunk: questions

Which is more used, AWS CloudTrail or Splunk?

By companies naming it in their own job postings, Splunk (2,606) over AWS CloudTrail (482). By website-and-DNS footprint, Splunk (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses AWS CloudTrail?

44% of AWS CloudTrail companies have 2 to 200 employees, against 37% for Splunk. 33% of AWS CloudTrail companies have over 1,000 employees, against 38% for Splunk.

Do companies run both?

140 companies name both in their postings, usually AWS CloudTrail in marketing and Splunk in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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