Azure Synapse Analytics VS SAP Business Data Cloud
As of 30 October 2026, SAP Business Data Cloud is named by 181 companies and Azure Synapse Analytics by 1,048; Azure Synapse Analytics skews to companies under 200 people (37% vs 25%), SAP Business Data Cloud to companies over 1,000 (53% vs 38%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure Synapse Analytics's script and mail records show on hundreds of thousands of small sites, SAP Business Data Cloud rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Azure Synapse Analytics: 2–200 employees
- 37%
- SAP Business Data Cloud: 2–200 employees
- 25%
- Azure Synapse Analytics: 1,000+ employees
- 38%
- SAP Business Data Cloud: 1,000+ employees
- 53%
- Postings per company, 90 days
- 2.9 · 4.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Azure Synapse Analytics | share | SAP Business Data Cloud | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 5 | 0% | 1 | 1% | even |
| 2-10 employees | 55 | 5% | 11 | 6% | even |
| 11-50 employees | 143 | 14% | 14 | 8% | Azure Synapse Analytics |
| 51-200 employees | 185 | 18% | 21 | 12% | Azure Synapse Analytics |
| 201-500 employees | 146 | 14% | 20 | 11% | Azure Synapse Analytics |
| 501-1000 employees | 118 | 11% | 18 | 10% | even |
| 1001-5000 employees | 186 | 18% | 33 | 18% | even |
| 5001-10000 employees | 60 | 6% | 12 | 7% | even |
| 10,001+ employees | 150 | 14% | 51 | 28% | SAP Business Data Cloud |
| Segment | Azure Synapse Analytics | share | SAP Business Data Cloud | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 459 | 44% | 43 | 24% | Azure Synapse Analytics |
| Business & finance services | 242 | 23% | 26 | 14% | Azure Synapse Analytics |
| Manufacturing & industry | 110 | 10% | 50 | 28% | SAP Business Data Cloud |
| Health care | 41 | 4% | – | – | outside top 12 |
| Utilities & infrastructure | 40 | 4% | 6 | 3% | even |
| Commerce & trade | 27 | 3% | 12 | 7% | SAP Business Data Cloud |
| Property & construction | 25 | 2% | 5 | 3% | even |
| Public, community & associations | 20 | 2% | – | – | outside top 12 |
| Transport, logistics & rental | 19 | 2% | 2 | 1% | even |
| Consumer services & leisure | 17 | 2% | – | – | outside top 12 |
| Automotive | 16 | 2% | 31 | 17% | SAP Business Data Cloud |
| Media & content | 15 | 1% | 4 | 2% | even |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Segment | Azure Synapse Analytics | share | SAP Business Data Cloud | share | Leans |
|---|---|---|---|---|---|
| United States | 593 | 57% | 89 | 49% | Azure Synapse Analytics |
| United Kingdom | 93 | 9% | 11 | 6% | Azure Synapse Analytics |
| Canada | 46 | 4% | 3 | 2% | Azure Synapse Analytics |
| Germany | 43 | 4% | 28 | 15% | SAP Business Data Cloud |
| India | 31 | 3% | 7 | 4% | even |
| Netherlands | 29 | 3% | 4 | 2% | even |
| France | 25 | 2% | 4 | 2% | even |
| Australia | 20 | 2% | 2 | 1% | even |
| Belgium | 18 | 2% | – | – | outside top 12 |
| Poland | 16 | 2% | – | – | outside top 12 |
| Switzerland | 11 | 1% | 7 | 4% | SAP Business Data Cloud |
| United Arab Emirates | 10 | 1% | 2 | 1% | even |
| Denmark | – | – | 4 | 2% | outside top 12 |
| Brazil | – | – | 2 | 1% | outside top 12 |
| Segment | Azure Synapse Analytics | share | SAP Business Data Cloud | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 2,639 | 66% | 221 | 22% | Azure Synapse Analytics |
| Software engineering | 333 | 8% | 30 | 3% | Azure Synapse Analytics |
| IT operations & business systems | 299 | 7% | 413 | 41% | SAP Business Data Cloud |
| Healthcare clinical | 87 | 2% | – | – | outside top 12 |
| Sales | 62 | 2% | 111 | 11% | SAP Business Data Cloud |
| Product, program & project management | 58 | 1% | 29 | 3% | even |
| Logistics warehouse and transport | 37 | 1% | – | – | outside top 12 |
| General management & consulting | 21 | 1% | 5 | 0% | even |
| Customer service & success | 12 | 0% | 19 | 2% | even |
| Engineering (non-software) | 12 | 0% | 8 | 1% | even |
| Quality, safety & environment | 9 | 0% | – | – | outside top 12 |
| Finance & accounting | 8 | 0% | 11 | 1% | even |
| Research and science | – | – | 7 | 1% | outside top 12 |
| Unclassified | – | – | 6 | 1% | outside top 12 |
| Administration & office | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Azure Synapse Analytics →
Companies using SAP Business Data Cloud →
data warehouses olap ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP Business Data Cloud is named by 181 companies in job postings and Azure Synapse Analytics by 1,048; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/azure-synapse-analytics-vs-sap-business-data-cloud)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Azure Synapse Analytics vs SAP Business Data Cloud: questions
Which is more used, Azure Synapse Analytics or SAP Business Data Cloud?
By companies naming it in their own job postings, Azure Synapse Analytics (1,048) over SAP Business Data Cloud (181). By website-and-DNS footprint, SAP Business Data Cloud (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Azure Synapse Analytics?
37% of Azure Synapse Analytics companies have 2 to 200 employees, against 25% for SAP Business Data Cloud. 38% of Azure Synapse Analytics companies have over 1,000 employees, against 53% for SAP Business Data Cloud.
Do companies run both?
0 companies name both in their postings, usually Azure Synapse Analytics in marketing and SAP Business Data Cloud in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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