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Compare · accounting software

Exact VS QuickBooks

As of 30 October 2026, QuickBooks is named by 2,470 companies and Exact by 224; Exact skews to companies under 200 people (72% vs 71%), QuickBooks to companies over 1,000 (10% vs 12%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Exact's script and mail records show on hundreds of thousands of small sites, QuickBooks rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Exact: 2–200 employees
72%
QuickBooks: 2–200 employees
71%
Exact: 1,000+ employees
12%
QuickBooks: 1,000+ employees
10%
Postings per company, 90 days
1.9 · 2.2
Website or DNS footprint
5,542 · 0
224companies name Exact
2,470companies name QuickBooks
6name both
418 · 5,482postings in 90 days, Exact · QuickBooks
02Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentExactshareQuickBooksshareLeans
Self-employed10%432%even
2-10 employees2411%35314%QuickBooks
11-50 employees7935%73830%Exact
51-200 employees5926%66727%even
201-500 employees2411%28111%even
501-1000 employees115%1376%even
1001-5000 employees167%1566%even
5001-10000 employees10%432%even
10,001+ employees94%522%even
By industry
SegmentExactshareQuickBooksshareLeans
Business & finance services6127%77131%QuickBooks
Technology & software4621%40516%Exact
Manufacturing & industry2310%1767%Exact
Property & construction209%25510%even
Commerce & trade188%924%Exact
Transport, logistics & rental125%512%Exact
Consumer services & leisure104%1215%even
Automotive84%492%even
Public, community & associations63%26211%QuickBooks
Hospitality & travel63%––outside top 12
Media & content52%562%even
Agriculture & forestry31%––outside top 12
Health care––1225%outside top 12
Utilities & infrastructure––522%outside top 12
By country
SegmentExactshareQuickBooksshareLeans
Netherlands13962%––outside top 12
United States3214%1,95979%QuickBooks
Belgium2511%––outside top 12
United Kingdom94%1064%even
Germany52%131%even
Australia21%382%even
France21%70%even
Brazil10%––outside top 12
Switzerland10%––outside top 12
Denmark10%––outside top 12
India10%361%even
Italy10%––outside top 12
Canada––1426%outside top 12
United Arab Emirates––211%outside top 12
Singapore––171%outside top 12
PH––100%outside top 12
Spain––60%outside top 12
PK––60%outside top 12
Postings by team (share of each tool's postings)
SegmentExactshareQuickBooksshareLeans
Finance & accounting36557%5,69270%QuickBooks
Administration & office447%5407%even
IT operations & business systems366%1262%Exact
Software engineering274%1071%Exact
Sales183%1382%even
Product, program & project management142%1352%even
Logistics warehouse and transport102%571%even
Customer service & success81%1382%even
Unclassified81%––outside top 12
Skilled trades and field service61%––outside top 12
Healthcare clinical51%––outside top 12
Marketing & communications51%471%even
General management & consulting––1171%outside top 12
Business development & strategy––561%outside top 12
Data & AI––451%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

QuickBooks is named by 2,470 companies in job postings and Exact by 224; 6 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/exact-online-vs-quickbooks)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Exact vs QuickBooks: questions

Which is more used, Exact or QuickBooks?

By companies naming it in their own job postings, QuickBooks (2,470) over Exact (224). By website-and-DNS footprint, Exact (5,542 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Exact?

72% of Exact companies have 2 to 200 employees, against 71% for QuickBooks. 12% of Exact companies have over 1,000 employees, against 10% for QuickBooks.

Do companies run both?

6 companies name both in their postings, usually Exact in marketing and QuickBooks in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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with the person who owns it

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