Exact VS QuickBooks Online
As of 30 October 2026, QuickBooks Online is named by 640 companies and Exact by 224; Exact skews to companies under 200 people (72% vs 82%), QuickBooks Online to companies over 1,000 (5% vs 12%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Exact's script and mail records show on hundreds of thousands of small sites, QuickBooks Online rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Exact: 2–200 employees
- 72%
- QuickBooks Online: 2–200 employees
- 82%
- Exact: 1,000+ employees
- 12%
- QuickBooks Online: 1,000+ employees
- 5%
- Postings per company, 90 days
- 1.9 · 2.2
- Website or DNS footprint
- 5,542 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Exact | share | QuickBooks Online | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 0% | 14 | 2% | even |
| 2-10 employees | 24 | 11% | 99 | 15% | QuickBooks Online |
| 11-50 employees | 79 | 35% | 219 | 34% | even |
| 51-200 employees | 59 | 26% | 207 | 32% | QuickBooks Online |
| 201-500 employees | 24 | 11% | 47 | 7% | Exact |
| 501-1000 employees | 11 | 5% | 19 | 3% | even |
| 1001-5000 employees | 16 | 7% | 23 | 4% | Exact |
| 5001-10000 employees | 1 | 0% | 7 | 1% | even |
| 10,001+ employees | 9 | 4% | 5 | 1% | Exact |
| Segment | Exact | share | QuickBooks Online | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 61 | 27% | 261 | 41% | QuickBooks Online |
| Technology & software | 46 | 21% | 104 | 16% | Exact |
| Manufacturing & industry | 23 | 10% | 25 | 4% | Exact |
| Property & construction | 20 | 9% | 51 | 8% | even |
| Commerce & trade | 18 | 8% | 16 | 3% | Exact |
| Transport, logistics & rental | 12 | 5% | – | – | outside top 12 |
| Consumer services & leisure | 10 | 4% | 29 | 5% | even |
| Automotive | 8 | 4% | 5 | 1% | Exact |
| Public, community & associations | 6 | 3% | 85 | 13% | QuickBooks Online |
| Hospitality & travel | 6 | 3% | 5 | 1% | even |
| Media & content | 5 | 2% | 18 | 3% | even |
| Agriculture & forestry | 3 | 1% | – | – | outside top 12 |
| Health care | – | – | 27 | 4% | outside top 12 |
| Utilities & infrastructure | – | – | 8 | 1% | outside top 12 |
| Segment | Exact | share | QuickBooks Online | share | Leans |
|---|---|---|---|---|---|
| Netherlands | 139 | 62% | – | – | outside top 12 |
| United States | 32 | 14% | 550 | 86% | QuickBooks Online |
| Belgium | 25 | 11% | – | – | outside top 12 |
| United Kingdom | 9 | 4% | 15 | 2% | even |
| Germany | 5 | 2% | 3 | 0% | even |
| Australia | 2 | 1% | 4 | 1% | even |
| France | 2 | 1% | 1 | 0% | even |
| Brazil | 1 | 0% | – | – | outside top 12 |
| Switzerland | 1 | 0% | – | – | outside top 12 |
| Denmark | 1 | 0% | – | – | outside top 12 |
| India | 1 | 0% | 4 | 1% | even |
| Italy | 1 | 0% | 2 | 0% | even |
| Canada | – | – | 51 | 8% | outside top 12 |
| PH | – | – | 2 | 0% | outside top 12 |
| Ireland | – | – | 1 | 0% | outside top 12 |
| MW | – | – | 1 | 0% | outside top 12 |
| Norway | – | – | 1 | 0% | outside top 12 |
| Segment | Exact | share | QuickBooks Online | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 365 | 57% | 1,536 | 78% | QuickBooks Online |
| Administration & office | 44 | 7% | 74 | 4% | Exact |
| IT operations & business systems | 36 | 6% | 8 | 0% | Exact |
| Software engineering | 27 | 4% | 30 | 2% | Exact |
| Sales | 18 | 3% | 33 | 2% | even |
| Product, program & project management | 14 | 2% | 19 | 1% | even |
| Logistics warehouse and transport | 10 | 2% | – | – | outside top 12 |
| Customer service & success | 8 | 1% | 15 | 1% | even |
| Unclassified | 8 | 1% | – | – | outside top 12 |
| Skilled trades and field service | 6 | 1% | 7 | 0% | even |
| Healthcare clinical | 5 | 1% | – | – | outside top 12 |
| Marketing & communications | 5 | 1% | 7 | 0% | even |
| General management & consulting | – | – | 33 | 2% | outside top 12 |
| Data & AI | – | – | 16 | 1% | outside top 12 |
| Business development & strategy | – | – | 12 | 1% | outside top 12 |
The companies behind each column
Companies using Exact →
Companies using QuickBooks Online →
accounting software ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
QuickBooks Online is named by 640 companies in job postings and Exact by 224; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/exact-online-vs-quickbooks-online)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Exact vs QuickBooks Online: questions
Which is more used, Exact or QuickBooks Online?
By companies naming it in their own job postings, QuickBooks Online (640) over Exact (224). By website-and-DNS footprint, Exact (5,542 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Exact?
72% of Exact companies have 2 to 200 employees, against 82% for QuickBooks Online. 12% of Exact companies have over 1,000 employees, against 5% for QuickBooks Online.
Do companies run both?
0 companies name both in their postings, usually Exact in marketing and QuickBooks Online in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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