Google Ad Manager VS Microsoft Advertising
As of 30 October 2026, Microsoft Advertising is named by 504 companies and Google Ad Manager by 235; Google Ad Manager skews to companies under 200 people (46% vs 57%), Microsoft Advertising to companies over 1,000 (19% vs 31%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Ad Manager's script and mail records show on hundreds of thousands of small sites, Microsoft Advertising rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Ad Manager: 2–200 employees
- 46%
- Microsoft Advertising: 2–200 employees
- 57%
- Google Ad Manager: 1,000+ employees
- 31%
- Microsoft Advertising: 1,000+ employees
- 19%
- Postings per company, 90 days
- 2.6 · 2.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Ad Manager | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 8 | 2% | even |
| 2-10 employees | 19 | 8% | 34 | 7% | even |
| 11-50 employees | 44 | 19% | 134 | 27% | Microsoft Advertising |
| 51-200 employees | 44 | 19% | 117 | 23% | Microsoft Advertising |
| 201-500 employees | 30 | 13% | 74 | 15% | even |
| 501-1000 employees | 22 | 9% | 39 | 8% | even |
| 1001-5000 employees | 38 | 16% | 61 | 12% | Google Ad Manager |
| 5001-10000 employees | 11 | 5% | 10 | 2% | Google Ad Manager |
| 10,001+ employees | 25 | 11% | 27 | 5% | Google Ad Manager |
| Segment | Google Ad Manager | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 78 | 33% | 110 | 22% | Google Ad Manager |
| Business & finance services | 59 | 25% | 212 | 42% | Microsoft Advertising |
| Media & content | 47 | 20% | 18 | 4% | Google Ad Manager |
| Commerce & trade | 13 | 6% | 47 | 9% | Microsoft Advertising |
| Manufacturing & industry | 10 | 4% | 34 | 7% | Microsoft Advertising |
| Public, community & associations | 9 | 4% | 10 | 2% | even |
| Health care | 5 | 2% | 11 | 2% | even |
| Transport, logistics & rental | 4 | 2% | – | – | outside top 12 |
| Consumer services & leisure | 3 | 1% | 21 | 4% | Microsoft Advertising |
| Automotive | 2 | 1% | 8 | 2% | even |
| Hospitality & travel | 2 | 1% | 13 | 3% | even |
| Utilities & infrastructure | 2 | 1% | 3 | 1% | even |
| Property & construction | – | – | 16 | 3% | outside top 12 |
| Segment | Google Ad Manager | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| United States | 133 | 57% | 267 | 53% | Google Ad Manager |
| United Kingdom | 22 | 9% | 49 | 10% | even |
| Germany | 12 | 5% | 59 | 12% | Microsoft Advertising |
| France | 12 | 5% | 13 | 3% | Google Ad Manager |
| Canada | 7 | 3% | 14 | 3% | even |
| Netherlands | 6 | 3% | 21 | 4% | even |
| India | 4 | 2% | 6 | 1% | even |
| Australia | 3 | 1% | – | – | outside top 12 |
| Italy | 3 | 1% | 11 | 2% | even |
| Norway | 3 | 1% | – | – | outside top 12 |
| Austria | 2 | 1% | 7 | 1% | even |
| Belgium | 2 | 1% | 6 | 1% | even |
| Poland | – | – | 9 | 2% | outside top 12 |
| Spain | – | – | 5 | 1% | outside top 12 |
| Segment | Google Ad Manager | share | Microsoft Advertising | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 216 | 27% | 1,167 | 72% | Microsoft Advertising |
| Sales | 98 | 12% | 63 | 4% | Google Ad Manager |
| Product, program & project management | 62 | 8% | 34 | 2% | Google Ad Manager |
| Software engineering | 62 | 8% | 20 | 1% | Google Ad Manager |
| IT operations & business systems | 47 | 6% | – | – | outside top 12 |
| Data & AI | 33 | 4% | 16 | 1% | Google Ad Manager |
| Customer service & success | 31 | 4% | 30 | 2% | Google Ad Manager |
| Finance & accounting | 15 | 2% | 3 | 0% | even |
| Healthcare clinical | 13 | 2% | – | – | outside top 12 |
| Business development & strategy | 12 | 1% | 14 | 1% | even |
| Hospitality and food service | 10 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 9 | 1% | – | – | outside top 12 |
| General management & consulting | – | – | 5 | 0% | outside top 12 |
| Skilled trades and field service | – | – | 5 | 0% | outside top 12 |
| Unclassified | – | – | 4 | 0% | outside top 12 |
| Construction and civil | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Google Ad Manager →
Companies using Microsoft Advertising →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Advertising is named by 504 companies in job postings and Google Ad Manager by 235; 9 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/google-ad-manager-vs-microsoft-advertising)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Ad Manager vs Microsoft Advertising: questions
Which is more used, Google Ad Manager or Microsoft Advertising?
By companies naming it in their own job postings, Microsoft Advertising (504) over Google Ad Manager (235). By website-and-DNS footprint, Microsoft Advertising (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Ad Manager?
46% of Google Ad Manager companies have 2 to 200 employees, against 57% for Microsoft Advertising. 31% of Google Ad Manager companies have over 1,000 employees, against 19% for Microsoft Advertising.
Do companies run both?
9 companies name both in their postings, usually Google Ad Manager in marketing and Microsoft Advertising in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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