Google Ads VS Display & Video 360
As of 30 October 2026, Display & Video 360 is named by 276 companies and Google Ads by 4,382; Google Ads skews to companies under 200 people (69% vs 42%), Display & Video 360 to companies over 1,000 (30% vs 13%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Ads's script and mail records show on hundreds of thousands of small sites, Display & Video 360 rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Ads: 2–200 employees
- 69%
- Display & Video 360: 2–200 employees
- 42%
- Google Ads: 1,000+ employees
- 13%
- Display & Video 360: 1,000+ employees
- 30%
- Postings per company, 90 days
- 2.2 · 3.5
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Ads | share | Display & Video 360 | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 75 | 2% | 5 | 2% | even |
| 2-10 employees | 547 | 12% | 14 | 5% | Google Ads |
| 11-50 employees | 1,479 | 34% | 41 | 15% | Google Ads |
| 51-200 employees | 1,013 | 23% | 60 | 22% | even |
| 201-500 employees | 470 | 11% | 46 | 17% | Display & Video 360 |
| 501-1000 employees | 233 | 5% | 26 | 9% | Display & Video 360 |
| 1001-5000 employees | 334 | 8% | 38 | 14% | Display & Video 360 |
| 5001-10000 employees | 75 | 2% | 10 | 4% | even |
| 10,001+ employees | 156 | 4% | 36 | 13% | Display & Video 360 |
| Segment | Google Ads | share | Display & Video 360 | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 1,450 | 33% | 130 | 47% | Display & Video 360 |
| Technology & software | 1,132 | 26% | 65 | 24% | Google Ads |
| Manufacturing & industry | 327 | 7% | 12 | 4% | Google Ads |
| Commerce & trade | 320 | 7% | 15 | 5% | even |
| Consumer services & leisure | 259 | 6% | 7 | 3% | Google Ads |
| Media & content | 213 | 5% | 23 | 8% | Display & Video 360 |
| Property & construction | 163 | 4% | 2 | 1% | Google Ads |
| Public, community & associations | 127 | 3% | 5 | 2% | even |
| Hospitality & travel | 108 | 2% | 3 | 1% | even |
| Health care | 102 | 2% | – | – | outside top 12 |
| Automotive | 80 | 2% | 2 | 1% | even |
| Utilities & infrastructure | 47 | 1% | 7 | 3% | even |
| Transport, logistics & rental | – | – | 5 | 2% | outside top 12 |
| Segment | Google Ads | share | Display & Video 360 | share | Leans |
|---|---|---|---|---|---|
| United States | 1,875 | 43% | 145 | 53% | Display & Video 360 |
| Germany | 434 | 10% | 11 | 4% | Google Ads |
| India | 325 | 7% | 6 | 2% | Google Ads |
| United Kingdom | 284 | 6% | 29 | 11% | Display & Video 360 |
| Netherlands | 133 | 3% | 9 | 3% | even |
| Canada | 128 | 3% | 11 | 4% | even |
| France | 127 | 3% | 9 | 3% | even |
| Poland | 99 | 2% | – | – | outside top 12 |
| United Arab Emirates | 81 | 2% | – | – | outside top 12 |
| Italy | 77 | 2% | 4 | 1% | even |
| Australia | 72 | 2% | 7 | 3% | even |
| Brazil | 66 | 2% | 5 | 2% | even |
| Belgium | – | – | 6 | 2% | outside top 12 |
| Spain | – | – | 3 | 1% | outside top 12 |
| Segment | Google Ads | share | Display & Video 360 | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 9,593 | 70% | 888 | 68% | Google Ads |
| Sales | 778 | 6% | 54 | 4% | even |
| Data & AI | 318 | 2% | 87 | 7% | Display & Video 360 |
| Software engineering | 264 | 2% | 15 | 1% | even |
| Design & UX | 166 | 1% | 10 | 1% | even |
| Product, program & project management | 154 | 1% | 18 | 1% | even |
| Business development & strategy | 132 | 1% | 14 | 1% | even |
| Customer service & success | 122 | 1% | 23 | 2% | even |
| Unclassified | 96 | 1% | – | – | outside top 12 |
| Education & training | 69 | 1% | – | – | outside top 12 |
| Finance & accounting | 49 | 0% | 9 | 1% | even |
| Arts media and entertainment | 45 | 0% | 4 | 0% | even |
| Procurement and purchasing | – | – | 6 | 0% | outside top 12 |
| IT operations & business systems | – | – | 4 | 0% | outside top 12 |
The companies behind each column
Companies using Google Ads →
Companies using Display & Video 360 →
advertising platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Display & Video 360 is named by 276 companies in job postings and Google Ads by 4,382; 273 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/google-ads-vs-google-display-video-360)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Ads vs Display & Video 360: questions
Which is more used, Google Ads or Display & Video 360?
By companies naming it in their own job postings, Google Ads (4,382) over Display & Video 360 (276). By website-and-DNS footprint, Display & Video 360 (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Ads?
69% of Google Ads companies have 2 to 200 employees, against 42% for Display & Video 360. 13% of Google Ads companies have over 1,000 employees, against 30% for Display & Video 360.
Do companies run both?
273 companies name both in their postings, usually Google Ads in marketing and Display & Video 360 in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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